Sun.Jun 23, 2019

New Research Highlights Personalization, Privacy, and Customer Experience Performance

B2B Marketing Directions

Senior company leaders in virtually all types of businesses now recognize that providing great customer experiences is a critical source of competitive advantage and a primary driver of business performance.

How to Prevent Phishing and Avoid Cyber Attacks


Companies across the globe experience more than one million phishing attacks each year ( source ). Let that sink in. This means, the individuals who perpetrate this type of crime are constantly attempting to gain access to highly personal information.

Check out the agenda for MarTech and reserve an early bird “alpha” ticket


Wow, now that’s an infographic! I’m excited to share with you the agenda for the MarTech , taking place in Boston, September 16-18. If you want to learn how to leverage technology effectively as a marketing leader, this conference was designed for you.

How do Instagram Influencers Boost Brands’ Success?

Altitude Branding

[link]. Everyone is talking about influencers, the new generation of Internet celebrities who can grow a brand from nothing. They intrigue the public because they have the power to drive ten times the ROI of a traditional marketing campaign.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Role of Bid Optimization Technology in Preventing PPC Performance Issues


In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition.

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More Trending

SEO Trends to Give Digital Marketers an Edge in 2019

The Lead Agency

There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place. The difficulty with this, however, is that SEO is always changing.


101 Guide to Internal Linking


We all know that having other websites link back to your site is a powerful way to boost SEO. These backlinks let Google know that your site is a worthy resource and therefore deserves notice. SEO Linkbuilding

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How To Write B2B Subject Lines That Convert


Before you even start dreaming about conversions, you have to be noticed. And that means getting people to click on your emails. Catching your prospects’ attention as they check their inbox is half the email marketing battle.