Sun.Jun 23, 2019

How to Prevent Phishing and Avoid Cyber Attacks

Zoominfo

Companies across the globe experience more than one million phishing attacks each year ( source ). Let that sink in. This means, the individuals who perpetrate this type of crime are constantly attempting to gain access to highly personal information. Think bank details, account logins, social security numbers, passwords, and much more. If successful, attackers can then use your personal information to access online accounts, commit identity theft, and even steal your money.

SEO Trends to Give Digital Marketers an Edge in 2019

The Lead Agency

There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place. The difficulty with this, however, is that SEO is always changing.

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How do Instagram Influencers Boost Brands’ Success?

Altitude Branding

[link]. Everyone is talking about influencers, the new generation of Internet celebrities who can grow a brand from nothing. They intrigue the public because they have the power to drive ten times the ROI of a traditional marketing campaign. Brands have paid around $1 billion in 2018 for influencer campaigns because they understood that it’s the moment to take advantage of the latest marketing strategy.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. There are a lot of changes advertisers can make to improve performance and an equal number of ways to hurt it. PPC managers can no longer afford to experiment with changes and learn from trial and error.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Secret to Hire Leading Software Company Unveiled

Altitude Branding

The advancements and innovations in the technological field have turned instrumental when it comes to the success of various entrepreneurs across the globe. Here lies the reason why it crucial to be a part of the bandwagon of organizations which are embracing the technological power. It is extremely essential to step up the game in order to be head and shoulders above competitors with the right utilization of technology. A smart choice will be to employ the services of a good software company.

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How To Write B2B Subject Lines That Convert

Outbrain

101 Guide to Internal Linking

Spiralytics

We all know that having other websites link back to your site is a powerful way to boost SEO. These backlinks let Google know that your site is a worthy resource and therefore deserves notice. SEO Linkbuilding

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Check out the agenda for MarTech and reserve an early bird “alpha” ticket

chiefmartech

Wow, now that’s an infographic! I’m excited to share with you the agenda for the MarTech , taking place in Boston, September 16-18. If you want to learn how to leverage technology effectively as a marketing leader, this conference was designed for you. As an all-access ticket holder, you’ll be able to participate in the full program: all five keynotes.