KoMarketing Associates
MARCH 3, 2020
A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop.
Contently
MARCH 3, 2020
Marketers find few things as grim as compliance. So before we get to the keys of compliance, let’s talk a little bit about death. (Trust me.). When a famous person passes away, The New York Times can publish a detailed, reported obituary immediately. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. The obituary writers don’t possess other-worldly typing speed; they were just well prepared.
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SmartBug Media
MARCH 3, 2020
Marketers tend to have strong feelings about metrics, one way or another, but whether you’re a lover or a hater, most would agree that the success of your SaaS marketing strategy comes down to the KPIs that you’re tracking. Before you fall so in love with metrics that you start tracking 20-30 KPIs and lose sight of what’s truly important—or despise metrics so much that you fail—ask yourself one simple question: “How does this metric tie to our goals?
Webbiquity
MARCH 3, 2020
Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. They have employees with X years of experience (so do their competitors). They have demonstrated client success stories and referenceable clients (so do their competitors). They have people with certifications in key technologies (so do…you get the idea).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 3, 2020
Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization. When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
MARCH 3, 2020
As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% of customers have made it a top priority to develop a trusting relationship with marketers over the next 12 months.
Vision Edge Marketing
MARCH 3, 2020
There is a powerful relationship between culture and growth. David Altounian , the Associate Dean of Academic Programs and the MBA director at the Bill Monday School of Business at Saint Edwards and Linda Ginac , CEO of TalentGuard, share their perspective on culture, a fundamental part of the axle component within the Circle of Traction, the framework presented in Fast-Track Your Business.
Zoominfo
MARCH 3, 2020
There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to […].
Biznology
MARCH 3, 2020
This article, authored by our Senior Advisor Dana Look Arimoto , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online colla
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
MARCH 3, 2020
You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading → The post You Can Write Faster With This Guide appeared first on Content Marketing Institute.
chiefmartech
MARCH 3, 2020
TL;DR If you think the world of martech software has shrunk, take a tour of Europe. Everybody needs a hobby. Golf. Fishing. Home brewing. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides , to the delight or dismay of marketers at conferences worldwide. I say “us,” not in the editorial “we” sense, but as a legitimate plurality.
DivvyHQ
MARCH 3, 2020
Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.
Hubspot
MARCH 3, 2020
Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
AgencyEA
MARCH 3, 2020
Ask an event professional what they can count on, and their answer will likely be some version of “expect the unexpected.” Most recently, rising concerns around COVID-19 have forced event professionals to get creative about how they engage different audiences — both live and virtual.
Hubspot
MARCH 3, 2020
During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent's house about a dozen times. After a couple of weeks, we decided to look up what it was for. We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets boring going to the same places!).
Emplifi
MARCH 3, 2020
Based on exclusive Socialbakers data, career accomplishments, and efforts to help further women in the workplace, this list is filled with excellent leaders from across the spectrum.
SendGrid
MARCH 3, 2020
Have you ever had someone (playfully or maliciously) take your phone and text someone pretending to be you? It doesn’t feel very good, does it? Even after you clarify the truth with the recipient, they’ll likely be wary of all your texts in the future. And you’ll probably be a lot more careful who you […]. The post Sender Policy Framework (SPF): A Layer of Protection in Email Infrastructure appeared first on SendGrid.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech Advisor
MARCH 3, 2020
In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights. Unless you’ve been living under a rock the past few months, you’re probably aware that the new Disney+ on-demand video service became a living room power player faster than you can say “Baby Yoda.” The Disney brand’s much-anticipated entrance into the streaming marketplace changed the competitiv
ClickDimensions
MARCH 3, 2020
When your organization’s relationship with an individual is brand new, it can often seem like they love every message you send, engage with every piece of content you create and are delighted by every interaction. But over time, that interest can fade. Before you know it, a formerly engaged subscriber barely blinks before deleting your emails and doesn’t even pause as they scroll past your posts on social media.
Bannersnack
MARCH 3, 2020
Typography fonts are powerful. Designers’ job is to use this power to propel projects forward and get their work noticed. Otherwise, it can work against their goals if it’s not put enough effort into research. It’s no rocket science, though, that you need a solid library with many different typography fonts, so you can create […].
Sharpspring
MARCH 3, 2020
Why We Chose SharpSpring, Guest Blog from SharpSpring Partner Mike Stanczyk of Wallfrog Marketing Agency. At Wallfrog , our passion is helping businesses get out of a rut before it’s too late. We’ve seen too many companies go out of business because they did not embrace change or use the tools they had available to help make them successful. Over the years at our agency, we noticed a trend of business owners who had the motivation and drive to reach their goals but didn’t know how to get started
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Square 2 Marketing
MARCH 3, 2020
Earning Your Audience’s Attention And Then Keeping It Is Key. As an article published in Ad Age last month reports, “Ad blocking on mobile had previously been written off as something only tech-savvy users deployed, but that’s no longer the case; new entrants in the browser arena are offering mobile ad blocking as a baked-in feature to lure consumers away from Google Chrome, according to a report released by PageFair and parent company Blockthrough. “ The report , the first from PageFair in thre
MarketMuse
MARCH 3, 2020
Take a look at the 5 significant differentiating factors between MarketMuse and SearchMetrics ContentExperience. The post MarketMuse vs SearchMetrics appeared first on MarketMuse.
Hubspot
MARCH 3, 2020
The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?
Martech Advisor
MARCH 3, 2020
In this article Patrick Tripp, Senior VP of Product Marketing at Cheetah Digital, list downs four trends enterprise marketers should look for in 2020. Today’s marketer has more challenges than ever before with the explosion (and confusion) of the CDP industry, consumer data privacy legislation and the walled gardens of internet giants. The industry is changing rapidly and the best marketers will adapt quickly to changing consumer preferences, building trust and emotional loyalty with them
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outbound Engine
MARCH 3, 2020
Not that long ago, having a social media presence wasn’t a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! We’re talking basically 3 out of 4 people are now active on social media. But simply being present on social media isn’t enough–you need to have interactions and that means followers.
illumin
MARCH 3, 2020
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl Ads Reign Supreme appeared first on AcuityAds Inc.
Visitor Queue
MARCH 3, 2020
Toronto is home to Canada’s creative business hub, this could be due to the extreme diversity in culture, paths of life, age, food, industry, etc. It is estimated that 50% of Toronto is not from Canada, which is great, especially when you are in marketing. To ensure you have the best view of the message […]. The post 8 Best B2B Marketing Agencies in Toronto appeared first on Blog Visitor Queue.
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