Mon.Dec 09, 2019

Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini

Modern Marketing

“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” ” - Harry Houdini. Marketers can learn a lot from a master self-marketer, such as Harry Houdini was.

5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity.

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Trying to predict referral trends in 2019: what we got right, and what we got wrong

I wanted to check back in on some predictions I made at the beginning of the year.

Marketing Can’t Succeed in a Silo


A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do


Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay.

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7 Ways to Enhance Your Membership Site and Keep Subscribers Engaged


While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things.

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5 Steps to Build Stellar Referral Partner Relationships

Martech Advisor

Once you identify a partner, get ready to invest the time and resources necessary to make the partnership work. Here are several steps you can take to build long-lasting partnerships, says, Natalie Stezovsky, Vice President, Influence & Co. Sales success is all about building your network.

Your Guide to Online Reputation Management Using SEO


It’s no longer enough to be first on the SERP—you also need to make a good first impression. Consumers value brand reputation more than ever before. That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward.

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83% of marketers rip-and-replace a martech app each year — here’s why


I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%


30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data.

4 Ingenious Hacks for Multichannel Content Automation


When thinking about automation in marketing, most of us immediately think of email. But while relying on a single channel like email may be somewhat effective, it won’t deliver the engagement and traffic your brand needs for growth.

Top Tips for Tailoring Your Digital Customer Experience


With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so.

How Manufacturing Companies Should Use LinkedIn to Reach Buyers

SmartBug Media

Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points.

5 Secrets of Creating Click-Worthy Social Media Cards


Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards.

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Can you do the Kan-Ban?


Kanban is a style of visualization that’s popular in Project Management, Manufacturing, CRMs, ERPs, and basically anywhere you’re moving tasks, contacts, projects, organizations, or other objects through state changes.

The technologies set to transform video content


30-second summary: Technologies such as AI, machine learning and VR have been gaining traction for what they are currently able to accomplish and what they will be able to do in the future.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Every B2B SEO Strategy Needs


Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition.

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How to Work With a B2B Marketing Agency


Relationships can be tough, both in your personal and professional lives. The concept of two people with differing viewpoints and experiences working together isn’t always going to be easy. That said, unless you live off the land alone in the woods, you’re going to be working with other people.

Top 10 B2B Lead Generation Companies in the USA to watch out for in 2020


Choosing the best lead generation company can be very daunting & tedious task.

Black Friday/Cyber Monday Deep Dive


As the Black Friday/Cyber Monday excitement tapers off, we’re taking our customary look at some of the retail email activity that supported these events, especially in their immediate run-up. .

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400%


30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data.

How Holiday Shopping is Poised to Make or Break Customer Loyalty

Martech Advisor

The online holiday shopping rush is a crucial time for retailers to make their impressions on shoppers. Quantum Metric CEO and founder, Mario Ciabarra, details the ways retailers can win over consumers’ loyalties during the holiday shopping season.

The Rising Importance of Voice Search Marketing

Stevens & Tate

Search marketing has long been a primary focus in the marketing strategies of many businesses. A good search engine optimization (SEO) strategy can help increase your website’s exposure and bring in more organic traffic from search engines.

Breaks, Productivity, and Inter-Client Code Switching

Heinz Marketing

By Winfield Salyards, Marketing Coordinator at Heinz Marketing. Recently I have had some trouble with writer’s block. I’ve figured this is because of the number of clients – each very different from each other – I’m currently writing for and within the short deadline period I’m working from.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.