Mon.Dec 09, 2019

Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini

Modern Marketing

“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” ” - Harry Houdini. Marketers can learn a lot from a master self-marketer, such as Harry Houdini was.

5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity.

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Trying to predict referral trends in 2019: what we got right, and what we got wrong

I wanted to check back in on some predictions I made at the beginning of the year.

Marketing Can’t Succeed in a Silo


A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do


Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay.

More Trending

Your Guide to Online Reputation Management Using SEO


It’s no longer enough to be first on the SERP—you also need to make a good first impression. Consumers value brand reputation more than ever before. That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward.

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83% of marketers rip-and-replace a martech app each year — here’s why


I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession.

How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%


30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data.

Top Tips for Tailoring Your Digital Customer Experience


With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Secrets of Creating Click-Worthy Social Media Cards


Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards.

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4 Ingenious Hacks for Multichannel Content Automation


When thinking about automation in marketing, most of us immediately think of email. But while relying on a single channel like email may be somewhat effective, it won’t deliver the engagement and traffic your brand needs for growth.

Black Friday/Cyber Monday Deep Dive


As the Black Friday/Cyber Monday excitement tapers off, we’re taking our customary look at some of the retail email activity that supported these events, especially in their immediate run-up. .

Every B2B SEO Strategy Needs


Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How Manufacturing Companies Should Use LinkedIn to Reach Buyers

SmartBug Media

Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process.

Top 10 B2B Lead Generation Companies in the USA to watch out for in 2020


Choosing the best lead generation company can be very daunting & tedious task.

How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400%


30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The technologies set to transform video content


30-second summary: Technologies such as AI, machine learning and VR have been gaining traction for what they are currently able to accomplish and what they will be able to do in the future.

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5 Steps to Build Stellar Referral Partner Relationships

Martech Advisor

Once you identify a partner, get ready to invest the time and resources necessary to make the partnership work. Here are several steps you can take to build long-lasting partnerships, says, Natalie Stezovsky, Vice President, Influence & Co. Sales success is all about building your network.

How to Work With a B2B Marketing Agency


Relationships can be tough, both in your personal and professional lives. The concept of two people with differing viewpoints and experiences working together isn’t always going to be easy. That said, unless you live off the land alone in the woods, you’re going to be working with other people.

Breaks, Productivity, and Inter-Client Code Switching

Heinz Marketing

By Winfield Salyards, Marketing Coordinator at Heinz Marketing. Recently I have had some trouble with writer’s block. I’ve figured this is because of the number of clients – each very different from each other – I’m currently writing for and within the short deadline period I’m working from.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Perform a Thorough Content Audit in Eight Steps


Are you wasting your time and money on content marketing? Maybe. But here’s how you can change all that….

How We Prioritized Which Review Sites We Care About at HubSpot


HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.

The 6 Best Online Survey Tools

Brandwatch Marketing

Marketing Product Research

7 Ways to Enhance Your Membership Site and Keep Subscribers Engaged


While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!