Marketing Insider Group
DECEMBER 9, 2019
How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup.
Parse.ly
DECEMBER 9, 2019
I wanted to check back in on some predictions I made at the beginning of the year. We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019?
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Biznology
DECEMBER 9, 2019
A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price. That’s unfortunate, but certainly not something that would ever make me think ill of DirecTV. How they’ve handled my cancellation has been anything but OK, and it’s been an object lesson to me as a marketer.
Webbiquity
DECEMBER 9, 2019
Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay. If you’re a software marketer, this isn’t something you care about. But if your product line includes physical goods, particularly “luggable” items, this information is crucial for your fulfillment team to know.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
DECEMBER 9, 2019
With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading → The post What 8 of the Most Popular TED Talks Can Teach You About Content Marketing appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Conductor
DECEMBER 9, 2019
It’s no longer enough to be first on the SERP—you also need to make a good first impression. Consumers value brand reputation more than ever before. That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward. With quality content that speaks to your brand’s story and values, you can take a proactive approach to online reputation management and ensure your brand projects a positive image.
Martech Advisor
DECEMBER 9, 2019
Once you identify a partner, get ready to invest the time and resources necessary to make the partnership work. Here are several steps you can take to build long-lasting partnerships, says, Natalie Stezovsky, Vice President, Influence & Co. Sales success is all about building your network. The more opportunities you generate from your existing circles, the more value you bring to your business.
Hubspot
DECEMBER 9, 2019
Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets.
ClickZ
DECEMBER 9, 2019
30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
DECEMBER 9, 2019
Optimizing solely for technical and on-site factors won't guarantee SEO success. Here's why content and links still reign supreme. The post Why Technical SEO & On-Site SEO Are Rarely Enough via @kristintynski appeared first on Search Engine Journal.
ClickZ
DECEMBER 9, 2019
30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip.
SmartBug Media
DECEMBER 9, 2019
Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process. Long gone are the days when buyers would pick up the phone to reach out to a handful of companies to get information, advice, and pricing — they’re finding that information online and doing their research long before you even know they are searching for your products and/or services.
ClickZ
DECEMBER 9, 2019
30-second summary: Technologies such as AI, machine learning and VR have been gaining traction for what they are currently able to accomplish and what they will be able to do in the future. Within a video platform system, AI can be used to unlock unstructured data sets, making it easy for companies to inscribe the data. Before fully jumping on the AI train, companies must remember that humans first need to train and feed machines images of people, objects, and brands at different angles, so it c
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
chiefmartech
DECEMBER 9, 2019
I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech applications , of course.
Leadspace
DECEMBER 9, 2019
In his “Operation Manual for Spaceship Earth” written in the moon-trotting days of 1969, Richard Buckminster Fuller made a minor observation that has built up the modern world around us, “Technology [is] going from wire to wireless, from track to trackless, from pipe to pipeless, and from visible structural muscle to the invisible chemical element strengths of metallic alloys and electro-magnetics.”.
Search Engine Journal
DECEMBER 9, 2019
Here are some examples of content from brands that will hopefully inspire you to create better content. The post 6 Brands That Will Inspire You to Create Better Content via @theshelleywalsh appeared first on Search Engine Journal.
SmarkLabs
DECEMBER 9, 2019
Relationships can be tough, both in your personal and professional lives. The concept of two people with differing viewpoints and experiences working together isn’t always going to be easy. That said, unless you live off the land alone in the woods, you’re going to be working with other people. Luckily, there are ways to make working together in the professional world easy and even enjoyable.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Valasys
DECEMBER 9, 2019
Choosing the best lead generation company can be very daunting & tedious task. It becomes even more difficult when you have limited time & want to outsource your core lead generation activity to a top B2B lead generation company which is upright & will ensure that you get the maximum returns to achieve your core business bottom-lines. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales.
eDataSource
DECEMBER 9, 2019
As the Black Friday/Cyber Monday excitement tapers off, we’re taking our customary look at some of the retail email activity that supported these events, especially in their immediate run-up. . Our view in this Blogpost covers thirteen major multi-channel retail brands, for the period between November 21 st and December 2 nd , the latter date being Cyber Monday.
Moz
DECEMBER 9, 2019
Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
ActiveDEMAND
DECEMBER 9, 2019
Kanban is a style of visualization that’s popular in Project Management, Manufacturing, CRMs, ERPs, and basically anywhere you’re moving tasks, contacts, projects, organizations, or other objects through state changes. ActiveDEMAND now offers a kanban style dashboard widget so you can visualize marketing automation-related items using the easy-to-use board.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ClearVoice
DECEMBER 9, 2019
Are you wasting your time and money on content marketing? Maybe. But here’s how you can change all that…. Unfortunately, with the drastic shift in content marketing as a whole — and with the rise of video marketing — many businesses underestimate the importance of written content, allowing it to fall by the wayside and become obsolete. However, the truth is written content is still important.
Outgrow
DECEMBER 9, 2019
Outgrow Product Update For December 2019 . This blog details the Outgrow product update for December 2019 and all the new features we have added to our interactive tool. 2019 is nearing its end and interactive content continues to be a major marketing trend. Of course, we had to do something to stay ahead of the curve. So, in November, we decided to give our product a wholesome update.
Sharpspring
DECEMBER 9, 2019
With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not only for acquiring new customers but also for retaining your existing customer base.
Digilant
DECEMBER 9, 2019
120 senior executives featured here, all involved with AI, delivered 2020 predictions for a wide range of topics: Autonomous vehicles, deepfakes, small data, voice and natural language processing, human and augmented intelligence, bias and explainability, edge and IoT processing, and many promising applications of artificial intelligence and machine learning technologies and tools.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
TrustRadius Marketing
DECEMBER 9, 2019
While most email service providers support contact list management and group aliases, they still aren’t the best at meeting the needs of organizations that need to send out mass emails. Enter email marketing software. Email marketing is designed to help a company manage consumer interactions?—you guessed it, via email. The intention of effective email marketing will create loyalty, boost brand recognition, and drive sales.
PureB2B
DECEMBER 9, 2019
Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page.
Sprout Social
DECEMBER 9, 2019
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. We all know social is a powerful platform for great storytelling, but the real secret sauce is when that great storytelling is paired with the immediate connection social of
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