Thu.Feb 07, 2013

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers.

CMO 93

Trending Sources

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes.

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

How to Capture More (and Better) Lead Intel With Progressive Profiling


Raise your hand if you hate filling out forms! So if I had to guess, I'd bet that a lot your hands are raised right about now. Heck, so is mine! But any savvy inbound marketer knows that forms are the way of the online conversion world.

The Case For Digital Integrated Marketing

Marketing Action

Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels.

Case 30

Soup Or Bowl. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Related Stories Analysis paralysis. A {growtoon}.

Why Case Studies Work in B2B Sales

Sales Intelligence View

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Fathom Gives Back


It was a gorgeous summer day in 2005, and I was excited to walk from my apartment in Washington’s Van Ness neighborhood down to the Cleveland Park library to hear a relatively obscure author discuss his new book. Little did … Continue reading → The post Fathom Gives Back appeared first on Fathom. Company News A Whole New Mind charity charity match Daniel Pink Drive

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.

One-to-One Marketing – My 5-Part Series

Direct Response Coach

Starting today, I have a 5-part guest blog series running in Business Consulting Buzz – an informational blog for consultants and consulting firms. You can check it out here – [link] If you join their list, you’ll be notified when the next installments are published over the next several weeks. In today’s edition, I talk [.]. General

Creativity in Content Marketing: How to Unlock the Necessary Spark for Success


What makes content marketing effective? Is it the technology? Is it the "virality" of social sharing? Is it the focus on delivering value? Is it the appeal to human nature and emotions? To be blunt, it's all of the above -- under the umbrella of creativity.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.