Sun.Aug 25, 2019

The Best Kept Secret On Digital Marketing

Modern Marketing

Our new video series, On the Fly brings you small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere.

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Goal-Oriented Content: How to Create Content for Links, Engagements, and Conversions


There’s no denying the fact that digital marketing has turned into one of the most powerful forces in the marketing industry. It’s generally recognized as a highly effective tool when it comes to putting your brand out there.

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Definitive Guide to Effective Email Marketing

Only B2B

Effective email marketing is necessary for your business to acquire leads and promote your business or brand. How Will Effective Email Marketing Be Beneficial It is not a hidden fact. The post Definitive Guide to Effective Email Marketing appeared first on ONLY B2B. blogs Email Marketing Blogs email marketing campaign

How to Stop Obsessively Checking Your Email in Four Steps


Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Leverage Sales Efficiency and Sales Effectiveness


“Efficiency is doing things right; effectiveness is doing the right things.” ” – Peter Drucker, father of modern management theory. In other words, just because you CAN do something, does that mean you SHOULD? And what SHOULD you be doing anyway?

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The 5 Most Effective Strategies for B2B Industrial Marketing

The Lead Agency

B2B industrial marketing has significantly changed in recent years. The industrial market has become more saturated with products, and technological advancements have made competition much fiercer.

Effective B2B Marketing Demands Original Research

B2B Marketing Directions

A few days ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original research in marketing. The State of Original Research for Marketing 2019 survey was fielded in May and June of this year and produced 644 responses from global marketers.

Lead Volume vs. Lead Quality By RuthBurrReedy


Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited! When you’re onboarding a new SEO client who works with a lead generation model, what do you do?

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Tracking Marketing Campaigns: How Visitor Identification Gives B2B Marketers More Complete Data


Most of the content you’ll find on tracking marketing campaigns focuses on one thing: end conversions. That’s, in part, because those are the conversions most of the default reports readily accessible in Google Analytics measure. But tracking campaigns by that approach leads to incomplete data at best.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.