Fri.Mar 23, 2012

7 Things Brands Need to Know About the Facebook Timeline

Modern Marketing

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours? We’ve done some work preparing the Eloqua page , and are excited about what we put together.

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It’s an important part of social media management. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? Eeewww!).

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Trending Sources

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Great B2B Marketing

Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). Most prospects are somewhere in between these extremes. The trick is to sell the ones who are ready to be sold, nurture those who are in-between, and keep in touch with those who have no interest now but may in the future. This is where the pull marketing model can be so effective.

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Do You Believe in Industrial Websites?

Industrial Marketing Today

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

10 Tips for Success on Twitter

Puzzle Marketer

When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships. For all relationships, in-person or otherwise, the connection should always be genuine and helpful. Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation.

5 Actionable Insights to Extract From Your Landing Page Analytics


Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages?

#SESNY & SEMNE Theater Presentation on Landing Page Optimization

KoMarketing Associates

I had a great time speaking during a theater presentation with Matt Van Wagner , Greg Jarboe , and Dan Shure , who deserves a special thank you for putting everything together this week at Search Engine Strategies New York , on behalf of SEMNE.

Google Analytics Upgrade Could Bode Well for Google Plus


Image via CrunchBase. This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How Do I End My Live App? [SnapApp FAQs]


Your app has been live for quite some time now and it is either no longer relevant, you would like to create a new one, or you think that you've gotten all of the results from it that you need. So how do you go about ending it?