Fri.Mar 23, 2012

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Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across.

Do You Believe in Industrial Websites?

Industrial Marketing Today

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies.

7 Things Brands Need to Know About the Facebook Timeline

It's All About Revenue

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours? We’ve done some work preparing the Eloqua page , and are excited about what we put together.

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It’s an important part of social media management. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? Eeewww!).

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

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How Does a Business Generate Traffic from Social Media?

WindMill Networking

Websites live and die by the amount of traffic that they get. Until recently SEO seemed the only way a business could get traffic and the SEO company that could get a front page listing for a highly competitive term could write their own paycheck. Until now.

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Great B2B Marketing

Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). Most prospects are somewhere in between these extremes. The trick is to sell the ones who are ready to be sold, nurture those who are in-between, and keep in touch with those who have no interest now but may in the future. This is where the pull marketing model can be so effective.

Don’t Waste B2B Marketing Dollars on PPC

B2B Marketing Traction

Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works.

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17 Examples of Twitter Brand Page Backgrounds to Inspire You

Hubspot

Although none of us really like to admit it, let's be honest: first impressions matter.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Services vs. Solutions – Tips For Your Inside Sales Reps

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Liz Wilson. While a majority of my colleagues at AG Salesworks teleprospect on behalf of companies in the IT Industry, I have the pleasure of calling for a company that provides Legal Services.

Etch A Sketch Wins, Then Loses with Social Media

Junta 42

If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch.

5 Actionable Insights to Extract From Your Landing Page Analytics

Hubspot

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages?

10 Tips for Success on Twitter

Puzzle Marketer

When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships. For all relationships, in-person or otherwise, the connection should always be genuine and helpful. Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki

Fearless Competitor

Guy quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses , which we share here. Click the highlighted words for the permalink).

Understand How B2B Social Media Connects to Your Audience

Social Media B2B

B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Today’s round-up of posts address all of these issues.

#SESNY & SEMNE Theater Presentation on Landing Page Optimization

KoMarketing Associates

I had a great time speaking during a theater presentation with Matt Van Wagner , Greg Jarboe , and Dan Shure , who deserves a special thank you for putting everything together this week at Search Engine Strategies New York , on behalf of SEMNE.

The Tactics You Need to Capitalize on the Fast Pace of Social Media

Sazbean

News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Why is it important to be fast? According to StatCounter, the half-life of a shared link on Facebook is about 3.2 hours (the point in time when a link has garnered half of the engagement it will ever get). On Twitter it’s even lower at 2.8 hours.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

March Fan of the Month – Eric Blumthal of Count 5

Fearless Competitor

We’re delighted to name Eric Blumthal Fan of the Month for March 2012. Congratulations, Eric. Eric is the CEO of Count 5. You can learn about Eric and his company at About Count 5. Follow Eric on Linkedin at [link]. Follow Eric on Twitter at [link]. Marketing Fan of the Month

Did you see the unicycling clown?

Earnest about B2B

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square.

Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

Image via CrunchBase. This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days.

Did you see the unicycling clown?

Earnest about B2B

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Offline Relationships Are More Critical Today Than Ever Before!

Vertical Response

So I just got back from a week at the South by Southwest Interactive festival in Austin, TX. I have to admit that this was probably the most impactful trip I’ve had since I first attended back in 2009.

How Do I End My Live App? [SnapApp FAQs]

SnapApp

Your app has been live for quite some time now and it is either no longer relevant, you would like to create a new one, or you think that you've gotten all of the results from it that you need. So how do you go about ending it?