Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. And what does any good King want to do? Expand the kingdom, of course. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Webbiquity

JANUARY 19, 2023

Contributed post. Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

ClickZ

JANUARY 19, 2023

Mobile friendly websites are nothing new and have been around for a long time. However, as the online marketing website spaces become more competitive than ever with companies and brands all competing for clients and customers, as well as more people than ever searching online via mobile and tablet devices, mobile friendly websites have never been more important.

Marketing Websites 135

Marketing Websites Bandwidth Mobile Marketing Fulfillment 135

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

CopyBlogger

JANUARY 19, 2023

In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.

Leads 133

Leads Lead Marketing Qualified Leads Features 133

Martech

JANUARY 19, 2023

AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.

Marketing AI 124

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 124

The Daily Egg

JANUARY 19, 2023

Project management software can be pretty similar to one another and confusing to new users, and Hive is looking to change that. The post Hive.com Review appeared first on The Daily Egg.

Software 119

Software 119

Sprout Social

JANUARY 19, 2023

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia. Major industry players have been under fire for metaverse crimes and safety concerns.

Digital Asset Management 115

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 115

The Daily Egg

JANUARY 19, 2023

Celoxis is a popular and effective tool for project portfolio management. The platform is packed with features to accommodate a wide range. The post Celoxis Review appeared first on The Daily Egg.

Features 113

Features Tools Effectiveness 113

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JANUARY 19, 2023

LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. The post LinkedIn 2023 Data: What Businesses & Advertisers Need To Know appeared first on Search Engine Journal.

Linkedin 98

Linkedin Advertisements Advertising Business 98

Genroe

JANUARY 19, 2023

Get the most out of your call centre project with these essential steps to documentation success. Start today! The post Documenting Your Contact Centre Project to Maximise Success appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Contacts 98

Contacts Contact Marketing Promotion B2B Marketing 98

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

HG Data

JANUARY 19, 2023

The Good, The Bad & The Ugly of Growth by Acquisition HG Insights’ CEO Elizabeth Cholawsky, is featured on the latest episode of The M&A Podcast, filled with tips, advice, and tales of the good, the bad, and the ugly sides to the merger, acquisition, and growth process. In this episode, Elizabeth discusses the importance … The post Podcast: The Good, The Bad & The Ugly of Growth by Acquisition appeared first on HG Insights.

Acquisitions 98

Acquisitions Tips Features Process 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Salesforce Marketing Cloud

JANUARY 19, 2023

Financial constraints like inflation costs and rising interest rates are hitting many consumers hard. This instability, paired with changing customer expectations from banks, means you must focus more on personalizing your customer service engagements and offering more proactive advice. Doing so can help bridge a growing customer expectation gap, while helping your bank run more efficiently.

Work Management 97

Work Management Customer Satisfaction Customer Surveys Lead Scoring 97

Martech

JANUARY 19, 2023

Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. The right technology is critical , from data management solutions to automated execution, all aided by AI.

Privacy 93

Privacy Case Study Case Studies Marketing Management 93

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic. Many website owners experience this unwelcome phenomenon from time to time. The good news is that there is a solution — as long as you know where the problem lies. But how do you know what the problem is?

Traffic 91

Traffic Organization CTR Lead Scoring 91

Martech

JANUARY 19, 2023

Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference.

Loyalty 91

Loyalty Relevance Ad Building Mobile Marketing 91

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 89

Training Content Marketing Content High Quality Lead 89

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? Membership websites are often touted as an easy way to monetize your content and generate leads for your business. But it can be easier said than done to create a profitable membership site. In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. Why else are you there, if not to create brand awareness, share your products, educate people about your offerings, and gather leads that lead to new relationships and revenue?

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Circle Studio

JANUARY 19, 2023

The post What are Guiding Principles and Why Do They Matter for Your Business? appeared first on circle S studio.

Business 78

Business Brand Identity Branding 78

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Engagio

JANUARY 19, 2023

Tara Quel dives into how to use field marketing events to get in front of potential customers and showcase your product or service while building relationships with them. The post Leveraging ABM to Build an Effective Financial Services Field Marketing Event appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing ABM Service DemandBase 62

Hubspot

JANUARY 19, 2023

A successful sales process is still possible during economic downturns, even if it seems like all of your prospects are shutting their doors. You’ll likely apply the inbound sales method, where your process will become more focused on and customized for each individual lead. In this post, hear from Dan Tyre , a HubSpot Marketing Fellow and expert on inbound sales, to learn why using the method is effective and important during a recession.

Budget Programs 67

Budget Programs Paid Search Agency Companies Lead Scoring 67

MarketMuse

JANUARY 19, 2023

Here's how to use some of the new features in MarketMuse to come up with a winning content plan.

Product 75

Product Content Features 75

B2B Marketing Exchange

JANUARY 19, 2023

View Agenda Get Your Ticket The B2B Marketing Exchange agenda is just about full , and soon, all our seats will be, too! #B2BMX will have something for every member of your revenue team, but some of these fan favorites have a limited capacity — be sure to secure your tickets today to start building your schedule, lock in an invite to the Killer Content Awards and even score $200 in savings!

Ad Exchange 52

Ad Exchange Lock-In B2B Pricing 52

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Matchcraft

JANUARY 19, 2023

When it comes to advertising, staying on top of the latest trends can greatly improve a business’s social media presence. Social media is constantly changing, making trends that are emerging important to capitalize on. We predict the following trends to take place and have made suggestions on just how you and your business can use them to your advantage in the coming months.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Predictive Response

JANUARY 19, 2023

Introduction It is time to create a lasting first impression. It is the best way to give your new subscribers a chance to feel welcomed into your brand. Although it is typically the very first email that your subscribers receive, you want to make sure that it stands out from the sea of other emails they are receiving. You want your message to feel personalized just for them but also recognizable for when you send other email marketing content (Newsletters, Updates, Promotions, etc).

Marketing Automation Services 52

Marketing Automation Services Digital Marketing Funnels Impressions Trigger Marketing 52

Digilant

JANUARY 19, 2023

The curiosity surrounding automatic content recognition technology (ACR) is surging — advertisers are thirsting for more data, better targeting, and top-notch reporting. ACR technology, which uses audio and video fingerprints to identify and recognize television content, is poised to provide solutions. But if you choose to leverage this powerful new tool, how can you ensure you’re getting the most out of your ACR campaigns?

ROI 52

ROI Classified Ads Mobile Advertising Ad Frequency 52