Thu.Jan 19, 2023

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How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

Green Lead's B2B

As the saying goes, Content is King. And what does any good King want to do? Expand the kingdom, of course. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels.

Leads 26
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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

Contributed post. Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers.

B2C 142
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5 Essential Elements for a Great Newsletter

Content Marketing Institute

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.

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Why Your Website’s Organic Traffic Is Suffering and What You Can Do About It

Scoop.it!

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic. Many website owners experience this unwelcome phenomenon from time to time.

Traffic 76
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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What Content Marketing Training Does Your Team Need?

DivvyHQ

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

More Trending

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Product Release – Create a Results-Driven Content Strategy

MarketMuse

Here's how to use some of the new features in MarketMuse to come up with a winning content plan. Product

Release 67
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Podcast: The Good, The Bad & The Ugly of Growth by Acquisition

HG Data

The Good, The Bad & The Ugly of Growth by Acquisition HG Insights’ CEO Elizabeth Cholawsky, is featured on the latest episode of The M&A Podcast, filled with tips, advice, and tales of the good, the bad, and the ugly sides to the merger, acquisition, and growth process.

Podcast 67
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Conversational Marketing: How Does It Elevate Your SEO Strategy?

Spiralytics

Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies.

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What is a Membership Website? (7 Examples of Successful Membership Websites)

Optinmonster

Do you want some membership website examples that are actually profitable? Membership websites are often touted as an easy way to monetize your content and generate leads for your business. But it can be easier said than done to create a profitable membership site.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia.

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12 Great Link Building Tools That Are Essential To Your Success via @sejournal, @_kevinrowe

Search Engine Journal

There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential To Your Success appeared first on Search Engine Journal. Link Building SEO Tools

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Klaviyo Attribution Reporting: Understand How Your SMS and Email Campaigns Are Performing

SmartBug Media

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story.

SMS 59
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Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know via @sejournal, @Juxtacognition

Search Engine Journal

Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional's toolbox. The post Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know appeared first on Search Engine Journal. SEO Tools

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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2023 Trends for B2B Healthcare Marketers

Heinz Marketing

By Mina Guirguis , Marketing Consultant at Heinz Marketing A new year brings a new focus on trends. While B2B marketers can try to follow all the trends , below is a list of three trends we’re seeing in the B2B healthcare marketing space.

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LinkedIn 2023 Data: What Businesses & Advertisers Need To Know via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. The post LinkedIn 2023 Data: What Businesses & Advertisers Need To Know appeared first on Search Engine Journal. LinkedIn News

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What are Guiding Principles and Why Do They Matter for Your Business?

Circle Studio

The post What are Guiding Principles and Why Do They Matter for Your Business? appeared first on circle S studio. Brand Experience (BX) Client Experience (CX) Employee Experience (EX) Business Development Messaging Strategy

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How To Unlock The Magic Of Welcome Emails

Predictive Response

Introduction It is time to create a lasting first impression. It is the best way to give your new subscribers a chance to feel welcomed into your brand.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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How to Get the Most ROI From Your ACR Technology

Digilant

The curiosity surrounding automatic content recognition technology (ACR) is surging — advertisers are thirsting for more data, better targeting, and top-notch reporting.

ROI 52
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Catching Up With Parse.ly’s 2022 Feature Releases

Parse.ly

From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with our platform. Updated content recommendation API Parse.ly

Release 52
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Your Secret Roadblocks to Business Growth

B2B Digital Marketer

Unlocking the Obvious: Overcoming Hidden Barriers to Growth Having trouble finding solutions to business problems is a common experience among entrepreneurs and business owners. Sometimes, it’s easy to lose sight of the bigger picture or the obvious solutions that are right in front of us.

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Setting Goals & Motivating Your Team

Lead Liaison

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. Why else are you there, if not to create brand awareness, share your products, educate people about your offerings, and gather leads that lead to new relationships and revenue?

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Leveraging ABM to Build an Effective Financial Services Field Marketing Event

Engagio

Tara Quel dives into how to use field marketing events to get in front of potential customers and showcase your product or service while building relationships with them. The post Leveraging ABM to Build an Effective Financial Services Field Marketing Event appeared first on Demandbase

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Making an Impact Through Service

The Mx Group

Company Culture

Service 62
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Future of Retail: How Omnichannel Retail Strategies Are Transforming the Retail Sector

Valasys

The introduction of a new trend called omnichannel retailing is being implemented by merchants all over the world. It helps to satisfy customers who want to purchase whenever and wherever they want today. Omnichannel retailing provides customers with a uniform experience across all platforms. It helps respond to their needs using a central and common database of products. Omnichannel retailing enables merchants to engage with these customers.

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Top 5 B2B Prospecting tools for Salesfolks in 2023

Smarte

When it comes to finding high-quality leads and nurturing them into customers, it is essential for every sales or marketing team to have an effective B2B prospecting tool in place.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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3 Ways Banks Can Bridge The Growing Customer Expectation Gap

Salesforce

Financial constraints like inflation costs and rising interest rates are hitting many consumers hard. This instability, paired with changing customer expectations from banks, means you must focus more on personalizing your customer service engagements and offering more proactive advice.

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Strategic Portfolio Management: The Most Effective Product Strategy for B2B

Product Management University

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users.

SWOT 52
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The 2023 User Conference is One Month Away

Hannon Hill

Join us online February 20-22 to learn, network, and make new friends in the Cascade CMS community. Act now to claim your spot at this year’s event

Spot 52