Sun.Jan 06, 2019

How to Exclude Mobile Apps from Google Display Ad Campaigns

NuSpark

For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look.

Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations.

SEO Guide Stage 6: Tracking & Analyzing

Spiralytics

You’ve come a long way with your SEO strategy: you’re satisfied with your current keywords, analyzed your competitor’s tactics, performed an SEO audit, and optimized your web pages. That means your SEO campaign is pretty much set at this point. But you’re not done yet! SEO Web Analytics

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Matt’s App of the Week: Productive

Heinz Marketing

The way I’ve operationalized New Years Resolutions over the past few years has been to identify goals and habits. Historically I’ve managed habits with calendar reminders and checklists. This year I’m using an app called Productive. There are numerous good habit tracking tools out there but I like Productive because it’s really easy to use, allows you to customize when you’re doing things (weekends only, work days only, etc.),

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Moz

Posted by MiriamEllis Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?” Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”

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Using Direct Mail for Deal Acceleration

EverString

The post Using Direct Mail for Deal Acceleration appeared first on EverString. Data-Driven Marketing Sales and Marketing Alignment

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Leading a Company with a Business Model That’s Changing Lives

Televerde

I wrote about Televerde in 2017 as a customer. My company then had been looking for a partner that would help us deliver a best-in-class experience to our customers and prospects across all channels. Televerde came recommended to us.

25 Best Website Analytics Tools for 2019

Leadfeeder

When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics. While GA is a robust analytics platform, it’s not the only analytics platform on the market, and there are many other tools that complement and expand what GA can do. Below, we look at 25 great website analytics tools that can either replace or expand what you get with Google Analytics.