Sun.Jan 06, 2019

How to Exclude Mobile Apps from Google Display Ad Campaigns


For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look.

Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations.

SEO Guide Stage 6: Tracking & Analyzing


You’ve come a long way with your SEO strategy: you’re satisfied with your current keywords, analyzed your competitor’s tactics, performed an SEO audit, and optimized your web pages. That means your SEO campaign is pretty much set at this point. But you’re not done yet! SEO Web Analytics

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Matt’s App of the Week: Productive

Heinz Marketing

The way I’ve operationalized New Years Resolutions over the past few years has been to identify goals and habits. Historically I’ve managed habits with calendar reminders and checklists. This year I’m using an app called Productive. There are numerous good habit tracking tools out there but I like Productive because it’s really easy to use, allows you to customize when you’re doing things (weekends only, work days only, etc.),

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Televerde Selects Morag Lucey as Chief Executive Officer


Televerde , the global sales and marketing solutions provider, has selected Morag Lucey as its Chief Executive Officer (CEO). Lucey assumes the CEO role from longtime Chief Executive, Jim Hooker, who is retiring after a successful career, with the last 24 years spent leading Televerde.

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Leading a Company with a Business Model That’s Changing Lives


I wrote about Televerde in 2017 as a customer. My company then had been looking for a partner that would help us deliver a best-in-class experience to our customers and prospects across all channels. Televerde came recommended to us.

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins


Posted by MiriamEllis Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?” Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”

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25 Best Website Analytics Tools for 2019


When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics. While GA is a robust analytics platform, it’s not the only analytics platform on the market, and there are many other tools that complement and expand what GA can do. Below, we look at 25 great website analytics tools that can either replace or expand what you get with Google Analytics.