NuSpark Consulting

JANUARY 6, 2019

For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look. The post How to Exclude Mobile Apps from Google Display Ad Campaigns appeared first on NuSpark Marketing.

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Display Google Ads Campaigns 100

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic. What is a Content Marketing Persona?

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Spiralytics

JANUARY 6, 2019

You’ve come a long way with your SEO strategy: you’re satisfied with your current keywords, analyzed your competitor’s tactics, performed an SEO audit, and optimized your web pages. That means your SEO campaign is pretty much set at this point. But you’re not done yet!

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SEO Keywords Tactics Optimization 75

Televerde

JANUARY 6, 2019

I wrote about Televerde in 2017 as a customer. My company then had been looking for a partner that would help us deliver a best-in-class experience to our customers and prospects across all channels. Televerde came recommended to us. While they impressed me with their remarkable business results and customer list, I was also deeply inspired by their business model.

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Lead Ranking Paid Search Agency Demand Generation Agencies Companies 72

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Heinz Marketing

JANUARY 6, 2019

The way I’ve operationalized New Years Resolutions over the past few years has been to identify goals and habits. Historically I’ve managed habits with calendar reminders and checklists. This year I’m using an app called Productive. There are numerous good habit tracking tools out there but I like Productive because it’s really easy to use, allows you to customize when you’re doing things (weekends only, work days only, etc.), and makes it easy to track and monitor

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Product Work Management Tools Marketing 69

EverString

JANUARY 6, 2019

In. The post Using Direct Mail for Deal Acceleration appeared first on EverString.

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Marketing 48

EveryoneSocial

JANUARY 6, 2019

Below, you’ll find the worst social media advice for businesses and what to do instead. Social media has without a doubt shifted over the years since many platforms first took over the world. Most companies (including your own) dedicate time, money, and resources to social media. And rightfully so as close to half the world’s population (3.03 billion people) are on some type of social media ( Statusbrew ).

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Social Media Media Marketing Budget Creation CAN-SPAM 80

Moz

JANUARY 6, 2019

Posted by MiriamEllis Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?” Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.” But in 2019, I’d wager there’s scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or find something fun to do.

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POS Enterprise Management Work Management Marketing Management 48