Fri.Sep 23, 2022

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How to Include Dark Funnel Insights In Your Demand Generation Strategy

SWZD

Getting visibility into the dark funnel is now easier with these five behind-the-firewall sources of demand generation.

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SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Search Engine Journal

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

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Samsung bridges metaverse and real life experiences for Climate Week NYC

Martech

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.

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Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group. The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The secret to building a useful martech stack

Martech

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own. In any case, I think you’ll agree that in nearly every instance, the main reasons for any of those ventures failing were: No capital.

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The age of overreliance on marketing technology and what you should do

ClickZ

30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Instead, it has continuously under-delivered and complicated an already competitive environment. Peter Prodromou, President and Founder of Boathouse, provides four ways for marketers to transform their approach to marketing technology.

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Google On Percentage That Represents Duplicate Content via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers the question of whether there's a percentage at which content is considered duplicate. The post Google On Percentage That Represents Duplicate Content appeared first on Search Engine Journal.

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Want To Keep Your Workforce Engaged? Treat Your Employees Like Customers

Salesforce Marketing Cloud

We know the adage that the customer is always right. But have you considered that your employees are in many ways your biggest customers? They choose to work for your mission, leaders, and products. Every day, they choose your brand. Customers are more loyal when they have superior experiences , and that’s also true for employees. With ongoing labor shortages and an increased demand for talent, companies have to get more creative to attract and retain workers.

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Google App Lets You Remove Personal Information From Search via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. The post Google App Lets You Remove Personal Information From Search appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A Guide to HubSpot Onboarding Services [Types, Benefits & Pricing]

Roketto

Let’s say you’re building a new website. Or want to have a centralized location to manage your marketing efforts and keep customer information.

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TikTok Marketing 101: How To Get Started via @sejournal, @shuey03

Search Engine Journal

Grow your business on the social platform that's taking the world by storm. If you're not too familiar with TikTok, here's where you should start. The post TikTok Marketing 101: How To Get Started appeared first on Search Engine Journal.

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Running Out of Fresh Content Ideas for Your Blog? Read This.

DivvyHQ

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry. To ensure you never run into a drought, we're serving up 6 exercises to get your team's creative juices flowing. .

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Google Answers If Meta Robots Tags Affect Search Rankings via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. The post Google Answers If Meta Robots Tags Affect Search Rankings appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Messaging Mistakes No One Talks About

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Good messaging is an art , but effective messaging is a science. Done right, your messaging should not only be indicative of your brand value but also differentiated, persuasive and proven. If your team has developed a messaging framework, you’ve likely done your due diligence and created a narrative that starts with your ideal customers’ biggest pain points and ends with compelling persona-specific benefit messages.

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Keyword Difficulty: How Do You Measure It? via @sejournal, @benjarriola

Search Engine Journal

Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do You Measure It? appeared first on Search Engine Journal.

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Let’s talk ABM: 6 tips for Industry ABM

Strategic-IC

Google Cloud has become a staple household name across the globe. Having grown from a start-up within Google, the company now has a customer base that reaches almost 1 million companies worldwide. But as Google Cloud’s audience grows, their need to truly understand and engage with their customers has never been greater. Enter ABM. In a recent episode of Let’s talk ABM , I had the opportunity to sit down with Akriti Gupta , Global Head of ABM at Google Cloud, to talk about all things Industry ABM

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3 Key Takeaways from the 2022 Digiday Publishing Summit

33Across

Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami. This year’s theme honed in on how media companies are building and adapting their business models to address and overcome the current economic climate, and niche topics of discussion included addressing. The post 3 Key Takeaways from the 2022 Digiday Publishing Summit appeared first on 33Across.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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8 Expert Tips to Skyrocket Your Sales with PPC Campaign Optimization

Huptech Web

Table Of Contents. Introduction. What is A PPC Campaign? What Does PPC Optimization Lead To? How to Optimize PPC Campaigns. Perform Keyword Research. Use Demographic Targeting To Reach The Right Audience. Make Your Landing Page Conversion-Ready. Setup The Enhanced Conversions. Utilizing Analytics. Keep An Eye On The Recommendation Tab On Google Ads.

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5 Reasons Why ZoomInfo Customers Switch to SalesIntel

SalesIntel

ZoomInfo, by all accounts, is the leading platform in the B2B data intelligence space, but that isn’t necessarily because it has a superior product. Over the years, it has acquired or merged with most of its competitors {from DiscoverOrg purchasing RainKing to DiscoverOrg purchasing ZoomInfo and others in between} leaving customers with little choice for viable alternatives.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 21)

Convert

Interview with Steph Le Prevost. If you’ve been in the world of optimization for any length of time, you’ll know that there is an endless supply of advice out there. But sifting through all the noise and zeroing in on the tips that will make the biggest difference for your business can be a challenge. That’s why we’ve gathered some of today’s leading experts to help you find that golden nugget in a mountain of rocks.

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The Best Employee Scheduling Software for Small Businesses

TrustRadius Marketing

If there’s anything people in the world of small business like, it’s time and money. Bad scheduling processes are costing you both. Over half of employers spend two hours each week creating a work schedule. Some even spend up to twelve. Missed shifts also cost employers $7,500 every year. If those wastes sound unacceptable to you, check out these employee scheduling software packages.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 21)

Convert

Interview with Steph Le Prevost. If you’ve been in the world of optimization for any length of time, you’ll know that there is an endless supply of advice out there. But sifting through all the noise and zeroing in on the tips that will make the biggest difference for your business can be a challenge. That’s why we’ve gathered some of today’s leading experts to help you find that golden nugget in a mountain of rocks.

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A Day In The Life: Sr. Data Engineer

HG Data

My name is Lucia Masarova and I’m a Sr. Data Analyst at HG Insights. I started interning at HG when I was a student at UCSB taking Technology Management courses. I was speaking with a fellow student during a group project and they introduced me to Craig Harris, the founder of HG Insights. I interned … The post A Day In The Life: Sr. Data Engineer appeared first on HG Insights.

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B2B CMO GTM Strategies with Sangram Vajre

Drew Neisser

Oh, do we love any and all conversations with Sangram Vajre ! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework , we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow… . He did not disappoint.

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Marketer of The Month Podcast- EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! . We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Scott and here’s what we discussed about – 1. Martech Trends and the Great App Explosion. 2. Picking the right tools for your martech stack. 3.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Practical Guide to B2B Customer Journey Mapping

Genroe

Why you need a B2B Customer Journey Map The goal of every customer journey map is to document the journey that a customer takes when interacting with the organisation so that it can be used to understand and continuously improve the journey over time. Understanding this journey is not nearly as obvious as it sounds. […]. The post The Practical Guide to B2B Customer Journey Mapping appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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September 2022 Media Impact Report

Rain: The Growth Agency

In the September 2022 edition of the Media Impact Report… Ad spend and political action is heating up ahead of the midterms—what does it mean for advertisers? How domestic and global economics and trends are affecting U.S. consumer behaviors To download the full report, click here. Source.

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5 Reasons Why ZoomInfo Customers Switch to SalesIntel

SalesIntel

ZoomInfo, by all accounts, is the leading platform in the B2B data intelligence space, but that isn’t necessarily because it has a superior product. Over the years, it has acquired or merged with most of its competitors {from DiscoverOrg purchasing RainKing to DiscoverOrg purchasing ZoomInfo and others in between} leaving customers with little choice for viable alternatives.