Sun.Oct 07, 2018

How to Build a CDP RFP Generator

Customer Experience Matrix

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This really means, when should you use a CDP and when should you use something else?) what are the capabilities of a CDP?

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3 Deep Buyer Insights Must-Haves By The Year 2020

Tony Zambito

Being relevant today in a digital world filled with millions and billions of interactions per day is one of the greatest challenges facing organizations today. Both B2B and B2C (and hybrid) are investing in attempts to capture these interactions.

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Good revenue, bad revenue and lead gen in B2B marketing

TaylorMadeIn KEW

My last post introduced an 8-step framework with which to develop our marketing plans. In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. Photo by Patrick Hendry on Unsplash.

8 Effective Ways to Drive Ecommerce Lead Generation

PureB2B

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Use Buyer Personas for SEO

Spiralytics

Putting things in the right perspective has always been a strategic move whenever one needs to optimize efforts and maximize results. As a business owner, this is essential when targeting a specific audience that’s part of your customer base.

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How EverString uses Artificial Intelligence

EverString

We’ve. The post How EverString uses Artificial Intelligence appeared first on EverString. Account and Lead Scoring Data-Driven Marketing

The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand.

Get Socially Professional With The Best Instagram WordPress Themes for Your Site

Altitude Branding

If you are an online business, you must have a presence in social media platforms like Facebook, Twitter, and Instagram to connect with your targeted audience. Today, your targeted audience is looking for the personal touch.

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7 Frightfully Fabulous Halloween Content Marketing Campaigns

Outbrain

Did you know Halloween is a huge boon for business, and not just in the US? In 2017, Halloween spending in the US was projected at just over $9 billion. In the UK, that number was expected to reach £270 million.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Getting Thought Leadership Right in 2019

B2B Marketing Directions

There's no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Research studies have confirmed that business buyers are consuming more thought leadership content , and that it affects decisions at every stage of the buying process.