Tony Zambito

OCTOBER 7, 2018

Being relevant today in a digital world filled with millions and billions of interactions per day is one of the greatest challenges facing organizations today. Both B2B and B2C (and hybrid) are investing in attempts to capture these interactions. In the form of data and analytics, organizations are hoping to glean informative insights into the purchase behaviors of their buyers and customers.

Marketing AI 187

Marketing AI Peer-to-peer Buyer Personas Segmentation 187

TaylorMadeIn KEW

OCTOBER 7, 2018

My last post introduced an 8-step framework with which to develop our marketing plans. In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. Photo by Patrick Hendry on Unsplash. Not all revenue is good revenue. And not all leads are good leads.

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

PureB2B

OCTOBER 7, 2018

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods relied on ads, billboards, and speaking to a broad audience.

eCommerce 86

eCommerce Lead Generation Lead Scoring Lead Ranking 86

Spiralytics

OCTOBER 7, 2018

Putting things in the right perspective has always been a strategic move whenever one needs to optimize efforts and maximize results. As a business owner, this is essential when targeting a specific audience that’s part of your customer base. This will give you an idea who your potential customers will be, along with their age group, and their interests, among others.

Buyer Personas 78

Buyer Personas SEO Optimization Business 78

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

OCTOBER 7, 2018

We are thrilled to welcome our first paid sponsor of Sales Pipeline Radio, MailTag. I LOVE what these guys are doing to turn Gmail into a sales productivity machine. Email tracking, in-app appointment scheduling, click tracking, auto-sync to your CRM, etc. If you’re a small business or individual sales rep and use Gmail for prospecting or managing your sales pipeline, you’ll definitely want to check them out.

Small Business Marketing 74

Small Business Marketing CRM Marketing Prospects Email Marketing 74

B2B Marketing Directions

OCTOBER 7, 2018

There's no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Research studies have confirmed that business buyers are consuming more thought leadership content , and that it affects decisions at every stage of the buying process. Research also shows, however, that business decision makers have become more selective about the thought leadership content they will give their attention to.

Thought Leadership 45

Thought Leadership B2B Thought Leadership High Quality Lead Paid Search Agency 45

Outbrain

OCTOBER 7, 2018

Did you know Halloween is a huge boon for business, and not just in the US? In 2017, Halloween spending in the US was projected at just over $9 billion. In the UK, that number was expected to reach £270 million. While there’s a strong focus on candy, costumes, and decorations, Halloween is a huge retail event reaching even more categories, like cars, video games, and even makeup.

Campaigns 52

Campaigns Content Marketing POS Content 52

EverString

OCTOBER 7, 2018

We’ve. The post How EverString uses Artificial Intelligence appeared first on EverString.

Lead Scoring 54

Lead Scoring Lead Ranking Leads Lead 54

Customer Experience Matrix

OCTOBER 7, 2018

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? (This really means, when should you use a CDP and when should you use something else?) what are the capabilities of a CDP? (This really means, what are the unique features I’ll find only in a CDP?

RFP 266

RFP Generation Vendors Ad Building 266

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

OCTOBER 7, 2018

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Let’s start with this: The concept of data recency is fluid and difficult to measure. Why?

Zoominfo 100

Zoominfo Lead Ranking Lock-In Copyright 100