Thu.Jan 10, 2019

Engage More Customers With the Best Parts of ABM and Journey Mapping

Measure Up Marketing

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them.

How to Do a Marketing Automation Audit


Although you should be doing an audit of your marketing automation about every quarter or so, what better time to talk about this than at the start of a new year? An audit of something is like an examination of how things are working, what tools are working with what, and what the results look like.

Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research.

How to Balance Design for Brand and Demand

Marketing Insider Group

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Improving Business Productivity with Marketing Automation


Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier.

More Trending

Why Building a Customer Community is Important


A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a space dedicated to customers. Corporate

Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”


Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)


Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward.

ABM Bird Box: What Can The Movie Bird Box Teach You About Being A Better Marketer?


Hello! I’m Sandra Freeman, and I lead ABM Programs at Engagio. I also love movies and can’t resist sharing some ABM tips in the context of Sandra Bullock’s new movie “Bird Box”. Sandra had to overcome mysterious evil forces, food scarcity, and river rapids, all while blindfolded.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Avoid Content Shock and Build a Consistently Engaged Audience


Back in 2014, Mark Schaefer introduced the world to content shock. The amount of content we can consume has been totally eclipsed by the amount of content we produce, he. The post How to Avoid Content Shock and Build a Consistently Engaged Audience appeared first on Kapost Blog. Digital Marketing

Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?


The type of freelance editor you need depends on a variety of factors, including where you are in the writing process. At the various phases in the life of a piece of content, there are different editorial skills you can leverage to make your writing more compelling and credible.

How to Use Scrum for Content Marketing

Content Marketing Institute

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion.

3 Achievable Resolutions to Make You a Better Marketer This Year


Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version of ourselves in January.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

11 Features Every Ecommerce Site Needs in 2019

ATAK Interactive

There’s nothing worse than wanting to purchase something online and hitting an ecommerce site that is confusing, slow, or flat out doesn’t work. At ATAK, we’ve seen our fair share of frustrating ecommerce sites, but usually the fixes are really simple.

Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019


These days, you’re probably spending some time thinking about all the new trends and technologies that will affect your business this year.

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Why Not To Focus On Marketing & Sales Alignment In 2019


The page had hardly turned on 2018 when I saw the headline. Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the hundreds of thousands of articles and blog posts that have been written about the topic.

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On CRM: Chatbot Maker Ada Raises $14M To Automate Customer Service


Display at home page News

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Snapchat AR Ads Are Now More Affordable, Making It a Go-To AR Destination

Content Standard

When Snapchat first debuted its augmented reality ad product, the half-million-dollar price point was too much for most brands. The companies dipping their toes into these experimental waters were, by and large, well-funded enterprises with an affinity for experimentation.

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7 Top Marketing and Sales Companies Using Artificial Intelligence and Machine Learning


This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence.

Everything You Need to Know About Content Marketing in 2019


If you’re a digital marketer, you probably know all about content marketing—the mainstay of strategic online business. In content marketing, brands do more than advertise products and services. Instead, businesses provide potential customers with relevant and useful content, often for free.

Outbound Sales for Dummies: Everything You Need to Know to Get Started


If you’ve been Googling “how to do outbound sales,” you're in the right place! Sales is the lifeblood of our revenue organization here at Outreach; sales is the cornerstone of any company and helps bring the world's innovations to market. .

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

How To Write The Best Google Ads Copy & Back It Up on Landing Pages


Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. If there’s a hiccup along the way or they feel like they might be going down the wrong path, they’ll hit the back button.

The Difference Between Point-in-Time Data and Live Data


The post The Difference Between Point-in-Time Data and Live Data appeared first on EverString. Data-Driven Marketing Modern Data

Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?


The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive online display and didn’t see any negative impact to sales or marketing KPIs.

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How to Get More Leads With Interactive Content


Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, special resources, and more. Different types of content attract and engage different segments of your audience.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

5 Ways Video Content Can Improve Your SEO

SmartBug Media

If you wanted a single reason why it's such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, but it's also proven to have a direct impact on your bottom line by increasing engagement, conversions, and (ultimately) revenue. SEO is also impacted by video collateral far more than a lot of people realize.

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Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

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Hannon Hill Named "When Work Works" Award Recipient

Hannon Hill

After a thoughtful vetting process, Hannon Hill was selected to receive a prestigious "When Work Works" award, administered by the Society for Human Resource Management

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