Thu.Jan 10, 2019

Engage More Customers With the Best Parts of ABM and Journey Mapping

Measure Up Marketing

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them.

How to Do a Marketing Automation Audit

Reachforce

Although you should be doing an audit of your marketing automation about every quarter or so, what better time to talk about this than at the start of a new year? An audit of something is like an examination of how things are working, what tools are working with what, and what the results look like.

Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research.

How to Balance Design for Brand and Demand

Marketing Insider Group

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place.

Design 201

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Improving Business Productivity with Marketing Automation

Webbiquity

Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier.

More Trending

Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do.

ABM Bird Box: What Can The Movie Bird Box Teach You About Being A Better Marketer?

Engagio

Hello! I’m Sandra Freeman, and I lead ABM Programs at Engagio. I also love movies and can’t resist sharing some ABM tips in the context of Sandra Bullock’s new movie “Bird Box”. Sandra had to overcome mysterious evil forces, food scarcity, and river rapids, all while blindfolded.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward.

3 Achievable Resolutions to Make You a Better Marketer This Year

SnapApp

Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version of ourselves in January.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Use Scrum for Content Marketing

Content Marketing Institute

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion.

Snapchat AR Ads Are Now More Affordable, Making It a Go-To AR Destination

Content Standard

When Snapchat first debuted its augmented reality ad product, the half-million-dollar price point was too much for most brands. The companies dipping their toes into these experimental waters were, by and large, well-funded enterprises with an affinity for experimentation.

Ads 77

How to Avoid Content Shock and Build a Consistently Engaged Audience

Kapost

Back in 2014, Mark Schaefer introduced the world to content shock. The amount of content we can consume has been totally eclipsed by the amount of content we produce, he. The post How to Avoid Content Shock and Build a Consistently Engaged Audience appeared first on Kapost Blog. Digital Marketing

Outbound Sales for Dummies: Everything You Need to Know to Get Started

Outreach

If you’ve been Googling “how to do outbound sales,” you're in the right place! Sales is the lifeblood of our revenue organization here at Outreach; sales is the cornerstone of any company and helps bring the world's innovations to market. .

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Ways Video Content Can Improve Your SEO

SmartBug Media

If you wanted a single reason why it's such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, but it's also proven to have a direct impact on your bottom line by increasing engagement, conversions, and (ultimately) revenue. SEO is also impacted by video collateral far more than a lot of people realize.

SEO 66

Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019

Evergage

These days, you’re probably spending some time thinking about all the new trends and technologies that will affect your business this year.

Email 64

How User Intent Is Reshaping the Marketing Funnel

MarketMuse

For over a century, the marketing funnel (also known as the sales funnel or purchasing funnel) has been the backbone of marketing theory.

Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?

inPowered

The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive online display and didn’t see any negative impact to sales or marketing KPIs.

CPM 63

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?

ClearVoice

The type of freelance editor you need depends on a variety of factors, including where you are in the writing process. At the various phases in the life of a piece of content, there are different editorial skills you can leverage to make your writing more compelling and credible.

North Star Metric: The Most Important Number for Your Company's Growth

Golden Spiral

Even Peter Pan had a solid direction: “second star to the right and straight on ’til morning.”. How about your SaaS company? What’s your star? As you think about your marketing plan for this year and your KPIs, what one metric stands out most of all?

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

List 61

Form Layouts: 6 Best Practices and Great Examples to Follow

Hubspot

Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and submission button not in locations that were easy for you to spot?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy

Integrate

January is the coldest month of the year across most of the United States, but that hasn’t stopped B2B marketers from cranking up the heat up on their 2019 demand marketing strategies.

The Ultimate Guide to Making Your Own App

Hubspot

In 2018, US adults spent an average of three and a half hours on their phone every single day. What were they doing on their phones for nearly half the work day? While texting, surfing the web, and checking email are the top three mobile activities , using apps is the next on the list.

Everything You Need to Know About Content Marketing in 2019

Delivra

If you’re a digital marketer, you probably know all about content marketing—the mainstay of strategic online business. In content marketing, brands do more than advertise products and services. Instead, businesses provide potential customers with relevant and useful content, often for free.

Video 56

Strategies that can be rewarding enough for small budget SEO

Altitude Branding

SEO is for all sizes and types of businesses including those that comprise of one or two-person teams. This is true because it is possible to create effective SEO campaigns that suit all kinds of budget.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Use a Winner's Mindset to Become a Champion in the Workplace

Hubspot

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

Focus on server optimization to make web pages open faster

Altitude Branding

To improve your website performance for gaining mileage in SEO, you must pay apt attention to website speed. How fast the web pages open soon upon clicking the link is what usually people refer to as website speed.

Does Your 2019 B2B Marketing Budget Include a Website Line Item?

Circle Studio

In today’s marketing ecosystem, your website warrants ongoing attention, time and fiscal resources. Your website­—like hiring the best talent—should be viewed as an investment and not an expense, and it deserves an adequate portion of your annual marketing budget.