Thu.Jan 10, 2019

Engage More Customers With the Best Parts of ABM and Journey Mapping

Measure Up Marketing

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them.

How to Do a Marketing Automation Audit


Although you should be doing an audit of your marketing automation about every quarter or so, what better time to talk about this than at the start of a new year? An audit of something is like an examination of how things are working, what tools are working with what, and what the results look like.

How to Balance Design for Brand and Demand

Marketing Insider Group

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place.

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Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Improving Business Productivity with Marketing Automation


Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier.

More Trending

Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”


Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)


Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward.

ABM Bird Box: What Can The Movie Bird Box Teach You About Being A Better Marketer?


Hello! I’m Sandra Freeman, and I lead ABM Programs at Engagio. I also love movies and can’t resist sharing some ABM tips in the context of Sandra Bullock’s new movie “Bird Box”. Sandra had to overcome mysterious evil forces, food scarcity, and river rapids, all while blindfolded.

5 Predictive Modeling Techniques for Better Marketing in 2019


Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment. predictive analytics

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

How to Avoid Content Shock and Build a Consistently Engaged Audience


Back in 2014, Mark Schaefer introduced the world to content shock. The amount of content we can consume has been totally eclipsed by the amount of content we produce, he. The post How to Avoid Content Shock and Build a Consistently Engaged Audience appeared first on Kapost Blog. Digital Marketing

How to Use Scrum for Content Marketing

Content Marketing Institute

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion.

Snapchat AR Ads Are Now More Affordable, Making It a Go-To AR Destination

Content Standard

When Snapchat first debuted its augmented reality ad product, the half-million-dollar price point was too much for most brands. The companies dipping their toes into these experimental waters were, by and large, well-funded enterprises with an affinity for experimentation.

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5 Ways Video Content Can Improve Your SEO

SmartBug Media

If you wanted a single reason why it's such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, but it's also proven to have a direct impact on your bottom line by increasing engagement, conversions, and (ultimately) revenue. SEO is also impacted by video collateral far more than a lot of people realize.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

3 Achievable Resolutions to Make You a Better Marketer This Year


Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version of ourselves in January.

Outbound Sales for Dummies: Everything You Need to Know to Get Started


If you’ve been Googling “how to do outbound sales,” you're in the right place! Sales is the lifeblood of our revenue organization here at Outreach; sales is the cornerstone of any company and helps bring the world's innovations to market. .

Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019


These days, you’re probably spending some time thinking about all the new trends and technologies that will affect your business this year.

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Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?


The type of freelance editor you need depends on a variety of factors, including where you are in the writing process. At the various phases in the life of a piece of content, there are different editorial skills you can leverage to make your writing more compelling and credible.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How User Intent Is Reshaping the Marketing Funnel


For over a century, the marketing funnel (also known as the sales funnel or purchasing funnel) has been the backbone of marketing theory.

How To Write The Best Google Ads Copy & Back It Up on Landing Pages


Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. If there’s a hiccup along the way or they feel like they might be going down the wrong path, they’ll hit the back button.

How to Get More Leads With Interactive Content


Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, special resources, and more. Different types of content attract and engage different segments of your audience.

Form Layouts: 6 Best Practices and Great Examples to Follow


Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and submission button not in locations that were easy for you to spot?

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

North Star Metric: The Most Important Number for Your Company's Growth

Golden Spiral

Even Peter Pan had a solid direction: “second star to the right and straight on ’til morning.”. How about your SaaS company? What’s your star? As you think about your marketing plan for this year and your KPIs, what one metric stands out most of all?

How to Use a Winner's Mindset to Become a Champion in the Workplace


Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

Everything You Need to Know About Content Marketing in 2019


If you’re a digital marketer, you probably know all about content marketing—the mainstay of strategic online business. In content marketing, brands do more than advertise products and services. Instead, businesses provide potential customers with relevant and useful content, often for free.

The Ultimate Guide to Making Your Own App


In 2018, US adults spent an average of three and a half hours on their phone every single day. What were they doing on their phones for nearly half the work day? While texting, surfing the web, and checking email are the top three mobile activities , using apps is the next on the list.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?


The fact of the matter is that we’re living through a time of online advertising transition. P&G and other brands pulled hundreds of millions of dollars from interruptive online display and didn’t see any negative impact to sales or marketing KPIs.

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Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

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Our Favorite Marketing Trends of 2018 (and What We’re Looking Forward to in 2019)


Marketing is a living industry, quickly adapting to changes in the business world and the ways that we communicate. The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have.