Full Circle Insights

DECEMBER 7, 2022

As explored in a recent post , it makes sense for most B2B marketers to use an account-based marketing approach instead of response-based marketing. If you’re a B2B marketer, you’re probably selling to accounts that fit into a narrow ideal customer profile, and you’re trying to engage a group of buyers who are researching products independently. . In that scenario, taking a more targeted approach to accounts with an account-based marketing strategy is almost always the best move.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Campaigns Full Circle Insights 59

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. Salesforce recently published the eighth edition of its “State of Marketing” report, and statistics indicated 31% of B2B marketers still find it challenging to obtain a unified view of customer data.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

Zoominfo

DECEMBER 7, 2022

Sales and marketing teams have always sought to understand how target customers work internally. Knowing how and where a customer’s decisions are made can make a world of a difference in how you sell to them, whether it’s prioritizing the right accounts with the right message or pinpointing which contacts to develop relationships with first. But as companies grow, how they work together can shift — and this difference can throw off your sales and marketing teams.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Search Engine Journal

DECEMBER 7, 2022

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal.

Marketing Analytics Tools 131

Marketing Analytics Tools Tagging Work Management Google 131

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Conversion Rate

Zoominfo

DECEMBER 7, 2022

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). Companies with a solid strategy for DE&I are likely to have: Better financial performance Better workplace culture Better employee engagement It benefits every company to go beyond simply promoting equality in the workplace.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Spiralytics

DECEMBER 7, 2022

Sustainability isn’t just a buzzword anymore—it’s quickly becoming a basic expectation for businesses across industries. Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. Nowadays, many brands have started integrating sustainability into their business model.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

33Across

DECEMBER 7, 2022

Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless. The post Cookie to Cookieless: The Latest Trend in Ad Buying? appeared first on 33Across.

Buy 114

Buy Trends Ads Media 114

The Daily Egg

DECEMBER 7, 2022

Of the seven services we review in this post, Hibu is our favorite local SEO service. This all-in-one digital marketing solutions provider. The post Best Local SEO Services Compared appeared first on The Daily Egg.

Service 117

Service SEO Best Practices Marketing Websites 117

Benchmark Email

DECEMBER 7, 2022

Let’s face it; social media is a constant battle. In today’s social media landscape, what’s hot one day may be cold the next. This has made staying on top of ever-changing trends a challenge, even for the most experienced social media managers. To challenge this, businesses must constantly tweak and update their social media strategies.… The post How to Perform a Social Media Audit in 5 Steps appeared first on Benchmark Email.

Social Media 105

Social Media Media Advertising Benchmark Trends 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

DECEMBER 7, 2022

The end of the year is a time of reflection. As one chapter comes to a close, people look at where they’ve been in preparation for where they’re going. After all, you can’t make a New Year’s resolution without knowing what you want to accomplish. It’s the time of year where people buy planners, get gym memberships and write holiday letters recapping their year for friends and family.

Viral Marketing 101

Viral Marketing Campaigns Planning Social Media 101

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.

Process 100

Process Storytelling Content Resources 100

Search Engine Journal

DECEMBER 7, 2022

Learn how to tap into each social media platform's algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal.

Social Media 98

Social Media Traffic Organization Google 98

HG Data

DECEMBER 7, 2022

HG’s 2023 IT Spend & Budget Forecast Report predicts that budgets will continue to hold up even if significant economic contraction occurs SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights®, the global leader in Technology Intelligence, has released the 2023 IT Spend & Budget Forecast Report, an authoritative IT spend projection that is packed with insights into 700,000 … The post HG Insights Forecasts $3.6T Global Enterprise IT Spend appeared first on HG Insights.

Forecasting 98

Forecasting Spending Business 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. I’m a creative strategist for Q Branch, an in-house agency at Salesforce. The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

SendGrid

DECEMBER 7, 2022

Learn the must-know best practices to increase your opens, response rates, and the overall quality of your email surveys. The post 11 Best Practices for Sending Email Surveys appeared first on SendGrid.

Customer Surveys 94

Customer Surveys Practices Best Practices Response Rate 94

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Want to learn more predictions—from both the Litmus team and the email community?

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

SendGrid

DECEMBER 7, 2022

It’s December— lights are going up, all things pumpkin spice have been in cafes for months– so it’s time to pause and review how Twilio SendGrid processed the equivalent of 1+ emails per person on the planet during each day on Black Friday and Cyber Monday. If I had to summarize the cyber week I’d […]. The post Black Friday & Cyber Monday 2022 by the Numbers appeared first on SendGrid.

Process 91

Process Personalization Paid Search Agency Practices 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Why we care. Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.

Positioning 95

Positioning Customer Surveys Paid Search Agency Loyalty 95

Engagio

DECEMBER 7, 2022

Most demand generation marketers tend not to think much about branding. But your brand can have a massive impact on the success of all aspects of your go-to-market. The post Creating Your Brand on a Foundation of Trust appeared first on Demandbase.

DemandBase 77

DemandBase Brand Identity Branding Demand Generation 77

Martech

DECEMBER 7, 2022

When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting the results that you want and need, it’s time for a change. The modern customer has adapted, and your strategy must follow suit.

Startups 90

Startups Marketing & Strategy Marketing Strategy SWOT 90

Search Engine Journal

DECEMBER 7, 2022

Accelerate your company's growth by tailoring your online store for customer retention. Here's how to get them to stay with you. The post Customer Retention Strategies Ecommerce Companies Should Apply In 2023 appeared first on Search Engine Journal.

eCommerce 79

eCommerce Companies Trends 79

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Martech

DECEMBER 7, 2022

By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some point over the past couple of years. If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce.

eCommerce 85

eCommerce Trends Marketing AI Amazon 85

Navigate the Channel

DECEMBER 7, 2022

You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail.

eCommerce 65

eCommerce Domain POS Fulfillment 65

chiefmartech

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), five major trends that we expect will shape martech and marketing in 2023, and a framework for managing it all in what is sure to be a highly “fluid” year ahead.

Marketing Management 70

Marketing Management Trends Aggregators Communities 70

Confessions of a B2B Marketer

DECEMBER 7, 2022

Follow Mike on LinkedIn Check out NP Digital Check Mike Kamo's website Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of

Paid Search Agency 52

Paid Search Agency Outreach Linkedin B2B Sales 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Parse.ly

DECEMBER 7, 2022

As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports? What is the information in the report telling us? . Most of the information in Parse.ly reports is available in the analytics dashboard. The main difference between reports and the dashboard is that reports are designed for simplicity and clarity while the dashboard gives you more in-depth contextual

Analytics 52

Analytics Comparison Custom Publishing Stats 52

Porch Group Media

DECEMBER 7, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: I’m always very interested in the first-time home buyer, especially as a marketer. First-time homebuyers and those moving up are excellent times for brands to get into consideration.

First-Mover Advantage 52

First-Mover Advantage Marketing & Strategy Segmentation Marketing 52

Ataccama

DECEMBER 7, 2022

Our 2022 edition of the State of Data Quality (a survey of 1000 data management and IT professionals) uncovered three factors for successful data quality management implementations:

Automation 52

Automation Customer Surveys Webinar Metrics 52