Full Circle Insights

DECEMBER 7, 2022

As explored in a recent post , it makes sense for most B2B marketers to use an account-based marketing approach instead of response-based marketing. If you’re a B2B marketer, you’re probably selling to accounts that fit into a narrow ideal customer profile, and you’re trying to engage a group of buyers who are researching products independently. . In that scenario, taking a more targeted approach to accounts with an account-based marketing strategy is almost always the best move.

Account Based Marketing 59

Account Based Marketing ABM Campaigns B2B Sales 59

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. Salesforce recently published the eighth edition of its “State of Marketing” report, and statistics indicated 31% of B2B marketers still find it challenging to obtain a unified view of customer data.

B2B Marketing 230

B2B Marketing B2B Account Based Marketing Marketing 230

Zoominfo

DECEMBER 7, 2022

Sales and marketing teams have always sought to understand how target customers work internally. Knowing how and where a customer’s decisions are made can make a world of a difference in how you sell to them, whether it’s prioritizing the right accounts with the right message or pinpointing which contacts to develop relationships with first. But as companies grow, how they work together can shift — and this difference can throw off your sales and marketing teams.

Business 130

Business Contact Marketing Marketing Report Marketing Strategy 130

Contently

DECEMBER 7, 2022

It’s no secret that the use of AI to generate content has skyrocketed in the past year. The catalyst was GPT-3, an AI language model by the nonprofit OpenAI. Using GPT-3 as the foundation , dozens of new technology tools are now making it easy to access and use AI for content creation. And the impact will be massive. By 2023, Forrester predicts that 10% of all Fortune 500 enterprises will use AI to generate content.

User-Generated Content 123

User-Generated Content Content Generation Content Marketing 123

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Zoominfo

DECEMBER 7, 2022

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). Companies with a solid strategy for DE&I are likely to have: Better financial performance Better workplace culture Better employee engagement It benefits every company to go beyond simply promoting equality in the workplace.

Process 130

Process Zoominfo Marketing Funnels Word of Mouth 130

33Across

DECEMBER 7, 2022

Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless. The post Cookie to Cookieless: The Latest Trend in Ad Buying? appeared first on 33Across.

Trends 114

Trends Buy Ads Media 114

Search Engine Journal

DECEMBER 7, 2022

Let's take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing. . The post 17 Types Of Content Marketing You Can Use appeared first on Search Engine Journal.

Content Marketing 118

Content Marketing Content Marketing Search Marketing 118

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy.

Twitter 113

Twitter Search Marketing Social Media Keywords 113

Spiralytics

DECEMBER 7, 2022

Sustainability isn’t just a buzzword anymore—it’s quickly becoming a basic expectation for businesses across industries. Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. Nowadays, many brands have started integrating sustainability into their business model.

Marketing Strategy 98

Marketing Strategy Marketing Trust Marketing Social Marketing 98

Advertisement

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Want to learn more predictions—from both the Litmus team and the email community?

Email Marketing 103

Email Marketing Trends Marketing Interactive Marketing 103

HG Data

DECEMBER 7, 2022

HG’s 2023 IT Spend & Budget Forecast Report predicts that budgets will continue to hold up even if significant economic contraction occurs SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights®, the global leader in Technology Intelligence, has released the 2023 IT Spend & Budget Forecast Report, an authoritative IT spend projection that is packed with insights into 700,000 … The post HG Insights Forecasts $3.6T Global Enterprise IT Spend appeared first on HG Insights.

Forecasting 98

Forecasting Spending Business 98

Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. I’m a creative strategist for Q Branch, an in-house agency at Salesforce. The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future.

Marketing Prospects 98

Marketing Prospects Trust Marketing Segmentation Cross-Selling 98

Search Engine Journal

DECEMBER 7, 2022

Learn how to tap into each social media platform's algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal.

Social Media 96

Social Media Traffic Media Google 96

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Benchmark Email

DECEMBER 7, 2022

Let’s face it; social media is a constant battle. In today’s social media landscape, what’s hot one day may be cold the next. This has made staying on top of ever-changing trends a challenge, even for the most experienced social media managers. To challenge this, businesses must constantly tweak and update their social media strategies.… The post How to Perform a Social Media Audit in 5 Steps appeared first on Benchmark Email.

Social Media 97

Social Media Media Advertising Benchmark Trends 97

Litmus

DECEMBER 7, 2022

Back in September, we announced a call for submissions to our 2022 Email Excellence Awards. We received 116 responses from our very talented email community–and the creativity, strategy, skill, and effort that went into the work they nominated did not disappoint! After a nearly one month long judging process conducted by a panel of email experts, the winners of four categories have been chosen for: Most Innovative Personalization (B2B).

Email Marketing 96

Email Marketing B2B Marketing Click Rate B2B Sales 96

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Why we care. Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.

Positioning 96

Positioning Marketing Marketing Report Customer Surveys 96

SendGrid

DECEMBER 7, 2022

Learn the must-know best practices to increase your opens, response rates, and the overall quality of your email surveys. The post 11 Best Practices for Sending Email Surveys appeared first on SendGrid.

Customer Surveys 95

Customer Surveys Practices Best Practices Response Rate 95

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Sprout Social

DECEMBER 7, 2022

The end of the year is a time of reflection. As one chapter comes to a close, people look at where they’ve been in preparation for where they’re going. After all, you can’t make a New Year’s resolution without knowing what you want to accomplish. It’s the time of year where people buy planners, get gym memberships and write holiday letters recapping their year for friends and family.

Viral Marketing 93

Viral Marketing Campaigns Social Media Marketing 93

SendGrid

DECEMBER 7, 2022

It’s December— lights are going up, all things pumpkin spice have been in cafes for months– so it’s time to pause and review how Twilio SendGrid processed the equivalent of 1+ emails per person on the planet during each day on Black Friday and Cyber Monday. If I had to summarize the cyber week I’d […]. The post Black Friday & Cyber Monday 2022 by the Numbers appeared first on SendGrid.

Process 92

Process Personalization Email Marketing Practices 92

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.

Content 91

Content Storytelling Process Content Marketing 91

Martech

DECEMBER 7, 2022

When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting the results that you want and need, it’s time for a change. The modern customer has adapted, and your strategy must follow suit.

Marketing Strategy 90

Marketing Strategy Startups Marketing Urgency Marketing 90

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Search Engine Journal

DECEMBER 7, 2022

Breadcrumbs are helpful for users as they drill down into your site hierarchy, but do they help your rank in search, too? The post Are Breadcrumbs A Google Ranking Factor? appeared first on Search Engine Journal.

Google 86

Google SEO 86

Martech

DECEMBER 7, 2022

By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some point over the past couple of years. If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce.

eCommerce 89

eCommerce Trends Mobile Marketing Amazon 89

Engagio

DECEMBER 7, 2022

Most demand generation marketers tend not to think much about branding. But your brand can have a massive impact on the success of all aspects of your go-to-market. The post Creating Your Brand on a Foundation of Trust appeared first on Demandbase.

DemandBase 77

DemandBase Brand Identity Branding Trust Marketing 77

Search Engine Journal

DECEMBER 7, 2022

Accelerate your company's growth by tailoring your online store for customer retention. Here's how to get them to stay with you. The post Customer Retention Strategies Ecommerce Companies Should Apply In 2023 appeared first on Search Engine Journal.

eCommerce 76

eCommerce Companies Trends 76

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

Navigate the Channel

DECEMBER 7, 2022

You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail.

eCommerce 65

eCommerce B2B Sales B2B Marketing Hubspot 65

chiefmartech

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), five major trends that we expect will shape martech and marketing in 2023, and a framework for managing it all in what is sure to be a highly “fluid” year ahead.

Trends 68

Trends Search Marketing Interactive Marketing Aggregators 68

Parse.ly

DECEMBER 7, 2022

As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports? What is the information in the report telling us? . Most of the information in Parse.ly reports is available in the analytics dashboard. The main difference between reports and the dashboard is that reports are designed for simplicity and clarity while the dashboard gives you more in-depth contextual

Analytics 52

Analytics Custom Publishing Comparison Content 52