Wed.Dec 07, 2022

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Six Reasons Your Campaigns Need an Account-Based Marketing Approach

Full Circle Insights

As explored in a recent post , it makes sense for most B2B marketers to use an account-based marketing approach instead of response-based marketing.

Bombora 56
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31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts.

View 200
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Cookie to Cookieless: The Latest Trend in Ad Buying?

33Across

Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless. The post Cookie to Cookieless: The Latest Trend in Ad Buying? appeared first on 33Across. Media Coverage News zFeatured Homepage

Buy 81
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10 Email Marketing Trend Predictions from the Experts

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!)

Trends 76
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Content Creation Process: Everything You Need To Wow Your Audience

Content Marketing Institute

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading → Company News

More Trending

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HG Insights Forecasts $3.6T Global Enterprise IT Spend

HG Data

HG’s 2023 IT Spend & Budget Forecast Report predicts that budgets will continue to hold up even if significant economic contraction occurs SANTA BARBARA, Calif.–(BUSINESS

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I Wanted to See if AI Could Write My Blog Post. Here’s What I Found.

Contently

It’s no secret that the use of AI to generate content has skyrocketed in the past year. The catalyst was GPT-3, an AI language model by the nonprofit OpenAI. Using GPT-3 as the foundation , dozens of new technology tools are now making it easy to access and use AI for content creation.

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Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin

Search Engine Journal

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal. Marketing Analytics SEO

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The Top Platforms for eCommerce

Navigate the Channel

You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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17 Types Of Content Marketing You Can Use via @sejournal, @BrianFr07823616

Search Engine Journal

Let's take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing. . The post 17 Types Of Content Marketing You Can Use appeared first on Search Engine Journal. Content SEO

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How to Perform a Social Media Audit in 5 Steps

Benchmark Email

Let’s face it; social media is a constant battle. In today’s social media landscape, what’s hot one day may be cold the next. This has made staying on top of ever-changing trends a challenge, even for the most experienced social media managers.

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A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead

Chief Martech

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!),

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine.

Twitter 83
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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11 Best Practices for Sending Email Surveys

SendGrid

Learn the must-know best practices to increase your opens, response rates, and the overall quality of your email surveys. The post 11 Best Practices for Sending Email Surveys appeared first on SendGrid. Best Practices

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Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 via @sejournal, @lorenbaker

Search Engine Journal

Learn how to tap into each social media platform's algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal. Facebook Instagram Social Media Social Strategy TikTok Webinar YouTube

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Black Friday & Cyber Monday 2022 by the Numbers

SendGrid

It’s December— lights are going up, all things pumpkin spice have been in cafes for months– so it’s time to pause and review how Twilio SendGrid processed the equivalent of 1+ emails per person on the planet during each day on Black Friday and Cyber Monday.

Review 79
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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

The end of the year is a time of reflection. As one chapter comes to a close, people look at where they’ve been in preparation for where they’re going. After all, you can’t make a New Year’s resolution without knowing what you want to accomplish.

Viral 77
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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3 Analytics Reports Every Writer Should Be Using

Parse.ly

As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports? What is the information in the report telling us? . Most of the information in Parse.ly

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EP 54 – You’re Not Using Audio And Video Content To Drive Leads

Square 2 Marketing

This show aired LIVE on October 5th. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?

Video 52
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Are You Making THIS Direct Mail Mistake?

MindFire

David Rosendahl, President, MindFire Inc. The post Are You Making THIS Direct Mail Mistake? appeared first on MindFire, Inc. Thought Leadership

Mail 52
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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce

Closing sales requires the ability to develop trust and personalize the way you communicate. The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. I’m a creative strategist for Q Branch, an in-house agency at Salesforce.

Persona 73
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Are Breadcrumbs A Google Ranking Factor? via @sejournal, @KayleLarkin

Search Engine Journal

Breadcrumbs are helpful for users as they drill down into your site hierarchy, but do they help your rank in search, too? The post Are Breadcrumbs A Google Ranking Factor? appeared first on Search Engine Journal.

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Sustainable Marketing Basics: 5 Strategies for Greener E-Commerce

Spiralytics

Sustainability isn’t just a buzzword anymore—it’s quickly becoming a basic expectation for businesses across industries.

Ethics 71
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Creating Your Brand on a Foundation of Trust

Engagio

Most demand generation marketers tend not to think much about branding. But your brand can have a massive impact on the success of all aspects of your go-to-market. The post Creating Your Brand on a Foundation of Trust appeared first on Demandbase

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Customer Retention Strategies Ecommerce Companies Should Apply In 2023

Search Engine Journal

Accelerate your company's growth by tailoring your online store for customer retention. Here's how to get them to stay with you. The post Customer Retention Strategies Ecommerce Companies Should Apply In 2023 appeared first on Search Engine Journal. Digital Trends Ecommerce

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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What Is CRM Marketing? Definition + Software Options

SEMrush

CRM marketing is the use of customer relationship management (CRM) tools to improve marketing efforts. Marketing Basics

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A 2023 Selling Forecast: A Sluggish Start with a Chance of Digital Dollar Signs

Mereo

These past 11 months of 2022 have brought us changing workplaces, new digital norms, inflation pressures, continued supply chain strains and more. What has all this built up to for 2023? Read on for the Mereo B2B selling forecast for the year ahead. A STUBBORN CONTINUATION OF SELLING VIA SCREENS.

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The 5 Best Online Marketing Tactics for 2023

BenchmarkONE

2022 is quickly coming to an end, and 2023 is just around the corner. Typical to the industry, a lot has happened in the marketing sphere in the last year, with new trends emerging and shaping the way brands reach their audiences. .

Tactics 68