Hive9

SEPTEMBER 2, 2021

HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges. Having surveyed 750 marketing ops pros across all levels of experience and from companies of all sizes, HubSpot and MO Pros found—among a multitude of other discoveries—that many marketing ops folks are looking to feel more understood at their organization, not get bogged down with time-consuming tasks, and

Paid Search Agency 276

Paid Search Agency Hubspot Communities Customer Surveys 276

Zoominfo

SEPTEMBER 2, 2021

An excerpt from “Sell Different!” by Lee B. Salz Just about every sales book ever written preaches the importance of salespeople finding pain and challenges that prospects are experiencing during discovery. When salespeople hear their challenges, they start licking their chops because they believe the door has opened to their solution. Unfortunately, many of them become disappointed when their deals never advance past the initial conversation.

Correlation 130

Correlation Differentiation Act-On Lead Scoring 130

Content Marketing Institute

SEPTEMBER 2, 2021

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading → The post 22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces appeared first on Content Marketing Institute.

Social Marketing 142

Social Marketing Content Marketing Content Social Media 142

SWZD

SEPTEMBER 2, 2021

Nurturing B2B leads today is really about nurturing complex buying collectives. These five must-have capabilities help B2B agencies deliver exponential outcomes for tech marketers.

Demand Generation Agencies 127

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Search Engine Journal

SEPTEMBER 2, 2021

Developing and incorporating empathy in your SEO strategies and processes can help maximize the value of a data-backed approach. Here's how. The post How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams appeared first on Search Engine Journal.

SEO 133

SEO Process Education 133

Biznology

SEPTEMBER 2, 2021

The Wall Street Journal article Some People Worked From Home During Covid. These People Moved to a Tropical Island covers the growing number of Caribbean islands offering digital nomad visas and includes interviews with people taking advantage of these visas. . As the article chart below shows (click to enlarge), 7 Caribbean islands now have special, longer term visas for people choosing to work remotely from these islands (Bermuda isn’t in the Caribbean, but it’s close enough, an

Positioning 104

Positioning Spending Companies 104

Search Engine Journal

SEPTEMBER 2, 2021

Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully. The post 3 Tips for Keyword Research & Content Localization Success appeared first on Search Engine Journal.

Keywords 127

Keywords Research Tips Content 127

The Daily Egg

SEPTEMBER 2, 2021

If you’re organized, like numbers, and enjoy helping people, a career in bookkeeping might be an excellent fit for you. Bookkeepers help. The post 6 Easy Steps to Start a Bookkeeping Business appeared first on The Daily Egg.

Business 126

Business Organization 126

Search Engine Journal

SEPTEMBER 2, 2021

Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video. The post How to Use TikTok for B2B Marketing & Who’s Doing It Right appeared first on Search Engine Journal.

B2B Marketing 127

B2B Marketing B2B Creativity Search Marketing 127

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Martech

SEPTEMBER 2, 2021

I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.

Email Marketing 120

Email Marketing Open Rate Privacy Protection Ad Frequency 120

Search Engine Journal

SEPTEMBER 2, 2021

Hiring in SEO is notoriously difficult. Use these questions to determine candidates' level of knowledge and whether they are a good fit. The post 46 SEO Job Interview Questions to Assess a Candidate’s Knowledge appeared first on Search Engine Journal.

SEO 124

SEO Education 124

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. 29% of work outsourced to agencies has been brought in-house. .

Gartner 117

Gartner Marketing Budget Budget Programs Allocation 117

Search Engine Journal

SEPTEMBER 2, 2021

Two vulnerabilities in the Gutenberg Template Library & Redux Framework plugin have been discovered to be vulnerable. Over 1 million sites are affected The post WordPress Gutenberg Template Library Plugin Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.

Template 116

Template SEO 116

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

chiefmartech

SEPTEMBER 2, 2021

My friends over at MarTech just released their 2021 Martech Replacement Survey , revealing insights into what and why companies switch from one martech application to another. The top-line finding: there’s a ton of martech swapping happening! 67% of the 374 marketers they surveyed, from SMBs to large enterprises, reported replacing a marketing technology application in the past year.

Aggregators 112

Aggregators Marketing Automation Services Enterprise Management Marketing Management 112

Search Engine Journal

SEPTEMBER 2, 2021

Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows The post Twitter Super Follows: New Way to Monetize Followers appeared first on Search Engine Journal.

Twitter 115

Twitter 115

Martech

SEPTEMBER 2, 2021

With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

Promotion 106

Promotion Open Rate Business Mobile Marketing 106

EveryoneSocial

SEPTEMBER 2, 2021

Does sifting through app store listings, G2 reviews, and a deluge of lackluster blog posts covering how to pick the right employee apps have you feeling slightly overwhelmed? You’ve come to the right place. We created the definitive (and not boring as heck) guide to everything employee app-related. You’re just trying to set your team up for success and we just want to set YOU up for success, too!

Work Management 98

Work Management Mobile Marketing Budget Programs Marketing Management 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

SEPTEMBER 2, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and not all brands are quite there yet. I hope you download and read our new MarTech Replacement Survey.

Marketing Automation Services 105

Marketing Automation Services Internet Marketing Work Management SMS 105

Smarte

SEPTEMBER 2, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads, improve branding, and build communities. It is unarguably the most important social media network for B2B marketers […].

Lead Gen 98

Lead Gen Linkedin B2B Thought Leadership Thought Leadership 98

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Anyword

SEPTEMBER 2, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization fFor a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful. These can include: Knowledge of the target market Understanding of the product Insight regarding the product’s most essential values from the target’s point o

Marketing AI 96

Marketing AI Product Generation Effectiveness 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Litmus

SEPTEMBER 2, 2021

Email marketing decisions are rarely cut and dry. You can follow best practices, but each team and brand has its own limits, preferences, and considerations. So when it’s time to decide between dedicated IPs vs. shared IPs, you have to consider a few different factors. Read on to learn what a dedicated IP is and when you should have one so you can make the best decision for your email program.

Deliverability 80

Deliverability Work Management Marketing Management CAN-SPAM 80

Anyword

SEPTEMBER 2, 2021

For a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful. These can include: Knowledge of the target market Understanding of the product Insight regarding the product’s most essential values from the target’s point of view.

Marketing AI 91

Marketing AI Product Generation Effectiveness 91

BenchmarkONE

SEPTEMBER 2, 2021

Being a small business owner means you have a lot of hats on your hat rack. As an entrepreneur, you’re already a natural marketer for your brand, but with the help of additional tools and strategies, you can create a successful DIY marketing strategy without a large financial investment. . The best approach is to create your strategy first and then find the tools to help you implement it.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Planning 74

SendGrid

SEPTEMBER 2, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. Here's what we know so far. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

Privacy Protection 72

Privacy Protection Privacy Email Marketing Marketing 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Square 2 Marketing

SEPTEMBER 2, 2021

Demand Generation, Lead Generation, Sales Opportunities And Month-Over-Month Revenue Growth Require New Ideas. Hire more salespeople! It won’t work. Make more calls! It won’t work. Buy names and email everyone! It won’t work. Go to more trade shows! It won’t work. These old-school marketing and sales tactics won’t produce long-term scalable results.

Digital Transformation 70

Digital Transformation Trade Show Demand Generation Agencies Demand Generation 70

xiQ

SEPTEMBER 2, 2021

“The misalignment of sales and marketing teams costs $1 trillion a year because of wasted marketing efforts and low sales productivity.”. Source: HubSpot. Many B2B companies are beginning to realize how much revenue they’re losing because of the friction between sales and marketing. With in-person events and face to face meetings being canceled, marketers have had to adapt to digital communication channels to foster relationships.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership Generation 62

Golden Spiral

SEPTEMBER 2, 2021

Transformation / noun/. [trans-fer- mey -sh uh n]. moving something from the current disordered or undesirable state to a significantly better place. . Transformation is a term that gets tossed around in marketing messaging. But while transformation is obviously a necessity as we consider the challenges healthcare is facing, it’s important to carefully consider how you present the transformation your offering allows.

Ad Building 62

Ad Building Contingency Planning Enterprise Management Work Management 62