Fri.Sep 22, 2023

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights


At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

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What could disrupt the future of generative AI?


There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef


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Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future

Top Rank Marketing

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

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Rethinking content governance in the era of generative AI


This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Role of AI in Predictive Analytics for B2B Marketing

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

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Crafting 2024’s Healthcare Narrative: 5 Content Ideas for the Modern Marketer


The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Not to mention, COVID also played its part. Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome

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Take Your Manufacturing Sales and Marketing Video Strategy to New Heights

Lake One

Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world, video has become a powerful tool that clicks with customers and allows manufacturers to express their stories in an engaging way. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing.

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Leveraging User-Generated Content in Your Curation Strategy


Want to use content created by users (UGC) in your curation strategy? Then, it’s important to understand your strategy and how UGC fits into it. In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal custom

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Is Your Website Generating Leads? If Not, We Have the Fixes

Square 2 Marketing

It’s the top issue facing businesses today and the most common challenge we hear during our sales process with prospects: “Our website looks good, but it doesn’t generate any leads.” People are asking us about this every day. Just so we are clear, your website shouldn’t be an online brochure. Whatever business you’re in and whoever your prospects are, your website should attract new visitors, encourage return visitors and turn those visitors into leads.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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From Statutes to Stories: 4 Legal Content Ideas to Rule 2024


The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. This is a trend legal companies shouldn’t miss. And if you don’t adapt and change with the times, your content, regardless of the money and time you invested, runs a high risk of being ignored.

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How to Maximize ROI From Your Digital Marketing Campaigns

Visitor Queue

Digital marketing is competitive. Because of this, it can be difficult to strategically maximize your return on investment. As the world of digital marketing continues to evolve, your marketing campaigns need to keep up. That’s exactly why we have broken down how to maximize ROI from your digital marketing campaigns to ensure you get the […] The post How to Maximize ROI From Your Digital Marketing Campaigns appeared first on Visitor Queue Blog | Identify Website Traffic.

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Pioneering Tech and Software Content: 5 Ideas to Drive Your 2024 Strategy


Pioneering tech and software companies experience cutthroat competition. After all, innovation thrives, and evolution is relentless in the tech space. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. This trend shows no signs of stopping, especially with the massive traction AI is getting.

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The 4 Types of AI (And Which Tools Email Marketers Use the Most)


In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI?

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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The Inside Scoop on Content Marketing Strategy (the Book and the Practice)

Content Marketing Institute

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

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What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign


Willkommen, beer lovers! It’s time for Oktoberfest, Munich’s extravaganza of carnival rides, parades, German foods… oh, and did we mention beer ? At the official Oktoberfest, only six Munich-based breweries are allowed to serve beers that, by 500-plus-year-old purity laws, must be composed of just six ingredients: water, barley, hops, yeast, wheat malt, and/or cane sugar.

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Do You Spy on Your Competitors Online?

Navigate the Channel

The word “spying” is fun, but it isn’t really what we’re doing. It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. The biggest challenge for many is getting the right mix of tools, data, and information in a means that is easy to digest in order to make decisions from.

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Working with a Full Service Digital Agency

SmartBug Media

In today's digital age, businesses are constantly seeking ways to establish a strong online presence and drive growth. One popular option is working with a full service digital marketing agency—one that offers a comprehensive range of services, from website design and development to SEO, content marketing, social media management, and more. Although partnering with a digital marketing agency can undoubtedly yield exceptional results, certain aspects of the partnership often go unmentioned.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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HG Insights Celebrated for Happiest Employees with Three Comparably Awards

HG Data

HG Insights Celebrated for Happiest Employees with Three Comparably Awards HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced recognition from workplace culture site Comparably for its employee happiness. HG was selected out of 60,000 companies across the U.S. and won across three categories: Best … The post HG Insights Celebrated for Happiest Employees with Three Comparably Awards appeared first on HG Insights.

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How to Master Outbound Marketing at Scale Using AI

Single Grain

Outbound marketing is an area where many companies struggle to make headway, mainly because it’s not just about throwing cold emails or calls into the wind and hoping for the best. But what if we told you that the outbound marketing game has changed significantly, thanks to artificial intelligence? Yes, you read that right. AI can help you turbocharge your outbound efforts.

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17 Best Sales Tracking Software


Hitting your goals requires tracking your progress along the way. It’s like running a marathon. You can’t train if you don’t know how far you’re jogging. That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. You’ll also know which leads you should prioritize.

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How To Create High-Converting Animated Banner Ads


9 minutes read Animated banner ads offer such a gripping experience. Think of the pulsating buttons, bouncing headlines, rotating images, and flipping text—to name a few of the animation effects that grab people’s attention instantly. It wouldn’t be a stretch to say animated ads capture the attention of online users like no other advertisements in the online environment.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Crafting a Robust 2024 Blueprint: 5 Real Estate Content Ideas You Can’t Miss


The real estate sector is teeming with nuances. There are consistent questions, trends, and wrongfully perceived issues that, when left unanswered, may cause potential investors to shy away from investing. Aside from the nuances, the real estate industry is perpetually evolving with new trends and tools. As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies.

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The Leadership Leap: From CMO to CEO

Drew Neisser

If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we’d choose. We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth. Don’t just take our word for it though. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role.

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Mapping Out 2024: 5 Financial Content Ideas to Amplify Your Strategy


Each day dawns with groundbreaking software, uncharted features, and novel financial theories waiting to rewrite the rulebook. The hunger from customers is palpable, their thirst for knowledge insatiable. Now, in this relentless race of innovation, financial institutions find themselves on the edge, feverishly ramping up their content strategies. They’re not just aiming to inform, but to dazzle, captivate, and seize the undivided attention of their audience.

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Top B2B Influencer Marketing Strategy in 2023


In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. With the digital realm becoming increasingly saturated, it’s more important than ever for businesses to find innovative ways to connect with their target audience. One strategy that has gained significant traction in recent years is B2B influencer marketing.

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Reaching the Right People at the Right Time

Leading Results Rambings

In the ever-evolving landscape of digital marketing, success hinges on more than just creativity and the latest trends. It requires a strategic approach that delves into the hearts and minds of your target audience. At Luna Creative Marketing, we firmly believe that every marketing campaign must be guided by a deep understanding of your potential customers.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? Breaking Down the UTM Parameters! Learn to Create UTM Parameters Efficiently Tools & Platforms for Generating UTM-Tagged URLs Best Practices for Naming and Consistency of UTM Parameters Implementing UTM Parameters in Your Marketing Strategy Email Campaigns Social Media Promotions Use Google Analytics for Detailed Insights Final Thoughts Introduction Understanding where your online audience is coming from

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The 13 Best Onsite Event Badge Printing Software [2023]

SpotMe Blog

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM.