Fri.Apr 10, 2020

How To Demonstrate B2B Digital Marketing Impact When Performance is Down

KoMarketing Associates

Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks.

Tips for B2B Business to Thrive and Adapt During the COVID-19 Pandemic

BOP Design

How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? With so many uncertainties, we wanted to share our strategy and how we have adapted to the changes caused by the COVID-19 outbreak. Our hope is to help your business continue to thrive and adapt to these current unchartered waters.


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A 3 Step Guide to 1:1 Account-Based Marketing


The way we see it, there are three basic models for account-based marketing: 1:1, 1:FEW, and 1:MANY. Of the three models, 1:1 ABM is probably the most obvious. It’s the hyper-targeted, whale-hunting model that most people picture when they think of ABM. You’re going after your highest-value accounts for a chance at multi-million dollar deals, much like this 1:1 ABM program run by our client Trapeze Group.

The Path to CX Excellence


This is a syndicated post, view the original post here. Everything has changed with how consumers now engage with brands. Oracle calls this the “Experience Economy,” where customers are the true innovators, not brands nor the enterprise. Why does this matter? This is because technology has empowered customers to discover and engage with brands in the way that is right for them.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

A Time To Lead With Purpose And Humanity” & Other Articles from Kevin Jordan


I hope you are all remaining healthy, safe and sane. Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. For a diversion, there is an eclectic mix of music and art, including a beautiful virtual choir singing U2’s hit “One.” ” Really stunning.

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Coronavirus Impact on Marketing, eCommerce & Advertising – Statistics Roundup


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Q&A with Greg Dolan, CEO of Keen Decision Systems


30-second summary: Marketing decisions should be linked to overall financial outcomes. This needs to happen in real time as you don’t want to rely upon old data. Cross-platform integrations are the way forward — though don’t be surprised if small martech players are bought up and rolled into one. Martech platforms should always be super clear about which specific pain point they’re solving. Predictive analytics will be a key tool going forward.

What the New HubSpot CMS Hub Means for Marketers

SmartBug Media

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken.

Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading → The post Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Proactive Problem-Solving and the Protection of Focus


“What do you do?”. Before I say the words, “I work in Enablement,” I anticipate confusion, blank stares, and even a potential urge to quickly move back to a more familiar topic. It’s not a great feeling when people don’t understand what you do professionally, particularly in a society that is so centered on that very facet of life. I’m certainly not alone in struggling with this, especially among those with careers in technology.

The Future of Marketing Is Creative | Marketing 2025


Data and creativity have always been two sides of the same coin. DaVinci studied art along with physics. And Beethoven’s Moonlight Sonata is not just a piano piece — it’s a mathematical expression. According to OpenCulture , the first half of measure 50 of ‘Moonlight Sonata’ consists of three notes in D major, separated by intervals called thirds that skip over the next note in the scale.

Empathy is a superpower in marketing and sales

The Empathy Marketing Blog

The ability to see things from your customer’s perspective doesn’t just make you a more likable salesperson or marketer—it’s a huge advantage in terms of business outcomes.

The Fast Traack Podcast: What does the data tell us about influencer marketing in quarantine? I Traackr


What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What’s New in Litmus for March 2020: Webinar Recording + Q&A


When it comes to email marketing, working together quickly but effectively can sometimes feel like an impossible task, especially when your team is distributed. Based on feedback from customers like you, we’ve launched brand new ways to boost email collaboration and streamline production.

Stop Losing Leads to Slow, Inconsistent Follow-up


Does your sales follow-up process feel hard to manage? As a hardworking business owner, you and your team have dedicated countless hours to attracting new customers and getting the word out there through your marketing channels. Once you’ve generated leads, you need to begin the time-consuming process of following up with each one.

What Is a Content Map? 6 Key Components of an Effective Content Map


If you're not considering the journey your customer takes in their buying process, your content is much less likely to help them on that journey. It's just that simple. One of the best ways to ensure success is to create a content map. Here's how. Content Marketing Content Planning Content Strategy Tips & How-Tos audit awareness buyer personas buyers journey calendar catalog consideration content customer decision editorial calendar exercises gap analysis journey map mapping planning stages

Getting started with RevOps!


Some may feel RevOps is a buzzword, but when executed successfully, it can increase win rates, decrease time to close, improve cross-functional collaboration, reduce spend—and that’s just the start. In this climate of extreme uncertainty, few things are more important than reducing friction and streamlining operations. Our webinar series, “Ramp to RevOps,” was designed to help you do just that.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Set up Google's Publisher Center


In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool.

7 Things Ecommerce Businesses Can Do To Better Support Their Customers Amidst The Coronavirus Outbreak


With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese ecommerce giants, Alibaba and JD Doajia, reported a 220% and 470% increase in sales this year when compared to. Marketing

i2c Product Host


1 OTP Verification for Critical Customer Actions at IVR Overview. i2c has previously implemented additional customer authentication for critical actions on C-Holder (i2c cardholder website and app).

Four Steps to Fortify Your Marketing Infrastructure During the Crisis

Golden Spiral

The Article in 60 Seconds. Does your world feel frozen right now? You’re certainly not alone. Millions of lives have been put on hold in an effort to slow the spread of COVID-19. And for many CMOs and marketing leaders in the B2B tech space, this also means halting the majority of your planned efforts for 2020. So, what do you you do next? You fortify. Take this time to build up a marketing infrastructure to reflect the new normal and prepare for operations after the pandemic has lifted.

Plan 48

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How B2B Organizations Can Adapt to Changing Buyer Expectations

Launch Marketing

“ Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how we react and respond to this change. B2B buyers and prospect audiences have already enacted significant changes to their daily operations and functions, which means B2B companies must shift in kind to mirror their new normal.

Marketing During a Crisis: 5 Brands That Did It Right (Plus Tips to Avoid Misfires)


When the world is dealing with the aftermath of a natural disaster, a domestic terrorist attack or a global pandemic, there are times when brands need to hit the ‘pause’ button on their marketing efforts. To read the room — and read it right — to not look self-serving, creepy or opportunistic. If they nail it, it’s a beautiful thing. If they shank it to the left, the results could be disastrous.

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What the HubSpot CMS Hub Means For Developers: 5 Things HubSpot Developers Need To Know Now

SmartBug Media

HubSpot’s CMS Hub launched this week and, boy, oh boy, are there some exciting new features! From the drag-and-drop page editor , to shared theme variables and functionality, to even serverless functions, the capabilities of the HubSpot platform have exploded seemingly overnight. What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ?

Why Businesses Need an Integrated CRM Software


We’ve all experienced it — a nightmare customer support call where you had to repeat the same information to different agents, an inflexible return policy at a store you’ve been loyal to for years, or an email attempting to sell you a product you’ve already bought. All of these less-than-ideal experiences stem from one problem: disorganized data.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.