DivvyHQ
DECEMBER 6, 2021
Enterprise content teams know that content marketing is a multi-faceted process. And the process doesn't end when you hit publish. Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions. Here's 6 innovative strategies to help you scale your content reach.
Biznology
DECEMBER 6, 2021
When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting? The unexpected experience of a clear, concise explanation of something that matters to you is both rare and refreshing in the “new normal” online information environment, don’t you think? But the task of making something perfectly clear is not easy to deliver.
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Content Marketing Institute
DECEMBER 6, 2021
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading → The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.
Search Engine Journal
DECEMBER 6, 2021
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked The post Gravatar “Breach” Exposes Data of 100+ Million Users appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SEMrush
DECEMBER 6, 2021
By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of 2021 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
DECEMBER 6, 2021
Scenario Customer referrals with compelling stories of success with your solution can be a significant contributor to your business pipeline. Make it easy for your customers to give referrals. Send them an automated request email with a discount code or landing page link. Some referral programs provide incentives, while others rely on the goodwill of their customers.
Search Engine Journal
DECEMBER 6, 2021
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts. The post 10 Most Important PPC Trends To Know In 2022 appeared first on Search Engine Journal.
Zoominfo
DECEMBER 6, 2021
Scenario Capturing leads who download your content is a great way to seed your database with potential buyers. But what happens to those leads after they are collected? Content downloads and webinar leads often aren’t “hot” enough to assign to a sales rep. But you can create automated campaigns with multiple touches that relate to the downloaded content to nurture the lead progressively along the buyer journey.
Spiralytics
DECEMBER 6, 2021
This guide will explore the five stages of the consumer decision-making process and how to master it every step of the way. The post The 5 Stages of the Consumer Decision Making Process and How to Master It Every Step of The Way appeared first on Spiralytics Inc.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
DECEMBER 6, 2021
Scenario For every ten leads submitted through a marketing form, there are six people who started to fill out a form but didn’t submit it. Maybe they got distracted or they weren’t ready to talk to someone. If you track partial form fills—also known as abandoned forms—you can boost lead volume by 60%. ZoomInfo’s FormComplete enables the real-time capture of emails from partially filled or resubmitted forms.
The Lead Agency
DECEMBER 6, 2021
The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends.
Zoominfo
DECEMBER 6, 2021
Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign. Follow up with a call to schedule a product demo. Trigger Prospect views a product page on your website Actions • Use re-targeting to send ads about the viewed product to the prospect • Initiate automated email touting the value of the product • Follow up with a call to schedule a demo “We think o
Search Engine Journal
DECEMBER 6, 2021
Learn about how Google's ongoing algorithm updates have changed the landscape regarding landing page optimization. The post Landing Page SEO Best Practices & Tips For Success [Webinar] appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
DECEMBER 6, 2021
The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. You’ll want to ensure that feedback is getting collected, talked about in a regular cadence and used effectively to inform what your team will work on ne
Search Engine Journal
DECEMBER 6, 2021
TikTok is adding a new tipping feature, and the ability to send digital "gifts," which will allow users to earn money from creating content. The post TikTok Users Can Make Money Through Tips & Gifts appeared first on Search Engine Journal.
Martech
DECEMBER 6, 2021
Tis’ the season to send our current year packing with a swift kick and start the new year off on a high note. And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season.
Search Engine Journal
DECEMBER 6, 2021
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post 7 Must-Haves For Fast, Secure WordPress Shared Hosting appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
DECEMBER 6, 2021
The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?
Search Engine Journal
DECEMBER 6, 2021
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it's shaking up SEO. The post SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast] appeared first on Search Engine Journal.
Salesforce Marketing Cloud
DECEMBER 6, 2021
Choose your own path Be an early adopter Four tips for seizing new opportunities. Long before I became a CEO, I fell in love with the idea of growing a startup. Fresh out of college, I took a job at a small corporate travel agency in London, and the energy of that workplace left an impression on me. Choose your own path. I felt that same energy in 2003 when I co-founded DreamFactory software, where I launched a half-dozen Salesforce AppExchange products, helped raise more than $20 million in cap
Search Engine Journal
DECEMBER 6, 2021
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. The post LinkedIn Launches In Hindi, Expanding Potential User Base By 600 Million appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Full Circle Insights
DECEMBER 6, 2021
A KFF study published earlier this year found that the pandemic and resulting economic dislocation has had a profound impact on Americans’ mental health, with 4 in 10 adults reporting symptoms of anxiety or depression — up from 1 in 10 in 2019. More than a third say they’ve had difficulty sleeping. Survey respondents also reported changes in their eating and alcohol consumption habits.
Benchmark Email
DECEMBER 6, 2021
It’s the most wonderful time of year! Christmas is one of the biggest shopping seasons for retailers in-store and online. And while competition in the eCommerce space is pretty tight throughout the year, this is even more true during high-volume shopping periods. Brands need to stand out from the crowd in order to win sales… The post 7 Important Ways to Get Your Online Business Ready for the Holidays appeared first on Benchmark Email.
Martech
DECEMBER 6, 2021
There’s one thing we all have in common: The desire to maximize the impact of our marketing operations. Whether you’re gearing up to hit peak capacity or planning for a slowdown, here are a few best practices to follow. Ensure confidence during crunch time. Whenever your team is stretched thin, we recommend prioritizing workloads. Take some time to evaluate which tasks can be pushed to the new year, and which tasks are crucial to complete in 2021.
Search Engine Journal
DECEMBER 6, 2021
HTTPS encryption makes sites safer for visitors and plays a role in your search rankings. See what Google says and why HTTPS matters for SEO. The post HTTPS As A Google Ranking Factor: What You Need to Know appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
DECEMBER 6, 2021
Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. MNTN is a self-service platform, designed to reduce the complexity associated with running and measuring TV campaigns. Actor Ryan Reynolds, who became Chief Creative Officer at MNTN when it acquired his agency Maximum Effort, said in a release: ““I really like marketing, but I don’t
Buffer
DECEMBER 6, 2021
When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” But I’m talking so much bigger than that. In fact, if you aren’t considering all of your social media channels as possible candidate pools, then you’re probably missing out on some incredible hires.
Martech
DECEMBER 6, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and who would make predictions? The prediction business is not a good one to be in right now.
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