Marketing Interactions

JULY 31, 2022

I’m hearing a lot of assertions about the B2B buyer journey. The challenge is in how much nuance people apply to what’s said. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). As buyers have become more self-reliant, it feels like marketers are reaching too far toward giving buyers what they think they want and, in their quest to engage them, foregoing strategy.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Heinz Marketing

JULY 31, 2022

By Lauren Bensussen , Sr. Marketing Consultant at Heinz Marketing. I just downloaded a new app fitness incentivization app and am quickly becoming obsessed with it. It all started when my husband told me that his friend invited him to an app where he could earn actual money and rewards simply by staying active. Could this really be a free app? It seemed too good to be true, so I immediately had my husband send me an invite.

Consulting 62

Consulting Activities Marketing 62

TrustRadius Marketing

JULY 31, 2022

Many invoicing software are built with larger organizations and financial professionals in mind with features that a small business doesn’t need to use or pay for. Small business owners should consider price, ease of use, integration with other software, and specialized features that would be beneficial to their specific use case. Invoicing is a service that is often included in general accounting software.

Small Business Marketing 52

Small Business Marketing Marketing Management Budget Programs Software 52

B2B Marketing Directions

JULY 31, 2022

At some time in our lives, most of us have experienced anxiety when we're faced with a major decision. In most cases, the level of our anxiousness is proportional to the potential ramifications of the decision we are facing. When the stakes are high enough, we can easily be tempted to avoid making a decision at all. This phenomenon can affect both personal and business decisions.

Marketing Proposals 52

Marketing Proposals Case Studies B2B Sales Marketing Prospects 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

TrustRadius Marketing

JULY 31, 2022

Podcast recording and editing can be done by professionals, amateurs, and everyone in between. No matter the content of your podcast or the reason for making it, free podcast editing software can offer fantastic functionality in a no-cost option. The flexibility of podcasting makes it appealing to both individual hobbyists and professional organizations.

Budget Programs 52

Budget Programs Software Best Practices Barriers 52