Hinge Marketing
JANUARY 26, 2023
Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. And this is on top of the increasing pressures applied by the marketplace.
SalesIntel
JANUARY 26, 2023
B2B data may significantly influence a company’s performance. It enables them to take a comprehensive, unbiased picture of where opportunities and risks exist. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in
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BOP Design
JANUARY 26, 2023
Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” Most of the time, they are 100% right. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet.
Contently
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
accelerate agency
JANUARY 26, 2023
Expected to grow by nearly $100 billion over the next four years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. With unexpected situations happening worldwide, more businesses are looking for innovative solutions to improve their efficiencies and stay one step ahead of the competition. For these reasons, SaaS conferences deserve a lot of attention right now.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Huptech Web
JANUARY 26, 2023
Table Of Contents Introduction What is ChatGPT? Potential Impact of ChatGPT on Marketing How ChatGPT Will Change The SEO? Benefits of ChatGPT For SEOs Limitations of ChatGPT For SEOs Final Thoughts Introduction ChatGPT is a hot topic on the internet today, and you must have probably seen everyone talking about it today! Most of the marketers and content creators you follow on the internet can talk about what wonders it can do by sharing their experiences using the newest language processing mode
SmartBug Media
JANUARY 26, 2023
If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” Or maybe you’ve been scrolling through your database and thinking about the incredible smart content campaign you could put together if you were 100 percent sure which industries your top customers were from—but you just don’t have time for the
DivvyHQ
JANUARY 26, 2023
If video marketing is a big part of your marketing mix, video asset management is essential. The more videos you have on deck, the more likely your production process is quite chaotic. But everything gets easier when you have the right tools to streamline your operations. With a combination of video asset management and DivvyHQ, you'll have a much easier time dealing with a beefy video production effort.
Scoop.it
JANUARY 26, 2023
Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
EveryoneSocial
JANUARY 26, 2023
Social media amplification is the icing on the social media marketing cake. It’s what ensures your results are that much sweeter. Okay, cake analogies aside, social amplification takes your content consumption to the next level and ensures people ACTUALLY see what your company creates. We know your company’s social media pages still matter, but sharing a piece of content once and moving on just isn’t enough for maximum influence today.
HG Data
JANUARY 26, 2023
HG for LinkedIn is a direct integration to bring powerful Technology Intelligence into LinkedIn Campaign Manager, boost engagement and conversions, and develop hyper-targeted messaging. Achieve More Through Data-driven LinkedIn Advertising With HG for LinkedIn, businesses can import HG’s powerful Technology Intelligence directly into the CRM, enabling you to find companies who fit your ICtP, match … The post Solution Brief: HG For LinkedIn appeared first on HG Insights.
Optinmonster
JANUARY 26, 2023
Ready to convert more visitors to customers? A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success.
Seismic
JANUARY 26, 2023
The pressure for go-to-market (GTM) teams has never been higher. The current economic climate and remote work have fundamentally changed buyer engagement forever. These changes have required revenue-driving teams to pivot, update priorities, and look for ways to be more productive with fewer resources in order to hit their revenue targets. In the midst of these changes, we’ve heard from companies that missed earning goals quarter after quarter.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Content Marketing Institute
JANUARY 26, 2023
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.
Aberdeen
JANUARY 26, 2023
Businesses today are constantly looking for ways to improve their sales performance. But with a looming recession on the horizon, the stakes are higher than ever. Aberdeen research suggests that using data and analytics to navigate the economic downturn can be a powerful way to optimize your sales strategy and stay ahead of the competition. In this article, we will explore some key strategies for using data to navigate a looming recession and maintain a strong sales performance. 1.
Valasys
JANUARY 26, 2023
Some of the reasons that blockchain technology has quickly become so popular are that it offers great security, it’s decentralized, and it provides excellent transparency. While bitcoin is probably the most well-known example of something built using blockchain technology, there are quite a few other uses, and those in industry are finding new applications all the time for it.
Spiralytics
JANUARY 26, 2023
Everyone’s on social media, and everybody trusts somebody’s opinion. This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 billion. Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Engagio
JANUARY 26, 2023
Jackie Palmer discusses the importance of enabling the self-serve buyer while showing off some of the methods that we use at Demandbase. The post The Rise of the Self-Serve Buyer appeared first on Demandbase.
TrustRadius Marketing
JANUARY 26, 2023
Mobile app development may seem luxurious or too complicated for inexperienced teams. IT isn’t. With modern innovation is that anyone can make an app, whether they are a legit dev wizard, aspiring dev student, or a 40-year-old newbie. You just need to find the right mobile application development software. What is Mobile App Development Software? Mobile app development is the process of creating applications for mobile devices.
Engagio
JANUARY 26, 2023
The post The Ultimate Guide To Using Demandbase Predictive Models Thank You appeared first on Demandbase.
TrustRadius Marketing
JANUARY 26, 2023
They say you have to spend money to make money, but if you’re broke or skeptical, that might not be the process for you. Fortunately, I’ve got software that will let you enjoy the cost-saving benefits of workforce management without spending a penny. What is Workforce Management Software? Workforce Management software provides the tools, data, and insights to help you maximize the value of your workforce.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Search Engine Journal
JANUARY 26, 2023
Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.
TrustRadius Marketing
JANUARY 26, 2023
They say you have to spend money to make money, but if you’re broke or skeptical, that might not be the process for you. Fortunately, I’ve got software that will let you enjoy the cost-saving benefits of workforce management without spending a penny. What is Workforce Management Software? Workforce Management software provides the tools, data, and insights to help you maximize the value of your workforce.
Search Engine Journal
JANUARY 26, 2023
Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.
TrustRadius Marketing
JANUARY 26, 2023
Mobile app development may seem luxurious or too complicated for inexperienced teams. IT isn’t. With modern innovation is that anyone can make an app, whether they are a legit dev wizard, aspiring dev student, or a 40-year-old newbie. You just need to find the right mobile application development software. What is Mobile App Development Software? Mobile app development is the process of creating applications for mobile devices.
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
Search Engine Journal
JANUARY 26, 2023
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.
Hannon Hill
JANUARY 26, 2023
After a great response to our call for speakers, we were able to offer nearly 20 sessions covering a wide range of topics for both Cascade CMS beginners and highly-technical users, as well as a variety of strategic content. Get to know the #CUC23 speakers in this week's blog post.
Madison Logic
JANUARY 26, 2023
In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. Learn how B2B marketers from leading enterprise software organizations use research and insights to implement multi-channel ABM strategies that yield higher conversion across the sales cycle.
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