Hinge Marketing
JANUARY 26, 2023
Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. And this is on top of the increasing pressures applied by the marketplace.
SalesIntel
JANUARY 26, 2023
B2B data may significantly influence a company’s performance. It enables them to take a comprehensive, unbiased picture of where opportunities and risks exist. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in
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BOP Design
JANUARY 26, 2023
Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” Most of the time, they are 100% right. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet.
Contently
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
JANUARY 26, 2023
Confluence and Jira are both project management tools offered by Atlassian. Both can help teams get organized, share knowledge, and complete complex. The post Confluence vs. Jira appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JANUARY 26, 2023
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.
Search Engine Journal
JANUARY 26, 2023
Avoid blowing through your budget and use the world's most popular social media platform for your brand with this complete guide. The post Facebook Marketing: An In-Depth Guide For Beginners appeared first on Search Engine Journal.
CopyBlogger
JANUARY 26, 2023
I get excited when I hear someone wants to start a service business. I love when people: But I don’t. Continue Reading The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.
Sprout Social
JANUARY 26, 2023
Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JANUARY 26, 2023
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.
The Daily Egg
JANUARY 26, 2023
There are many cloud-based project management software packages available, and Asana and Basecamp are two of the industry leaders. Asana keeps things. The post Asana vs. Basecamp appeared first on The Daily Egg.
Search Engine Journal
JANUARY 26, 2023
Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.
Martech
JANUARY 26, 2023
It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. It’s important to schedule them as close together as possible to help make relevant comparisons.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JANUARY 26, 2023
Whether you're searching archived content for political or competitive reasons, check out these 5 free alternatives to Wayback Machine to find what you need, fuss-free. The post Wayback Machine: 5 Alternatives To Try appeared first on Search Engine Journal.
Ahrefs
JANUARY 26, 2023
We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know.
SmartBug Media
JANUARY 26, 2023
If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” Or maybe you’ve been scrolling through your database and thinking about the incredible smart content campaign you could put together if you were 100 percent sure which industries your top customers were from—but you just don’t have time for the
Martech
JANUARY 26, 2023
Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
HG Data
JANUARY 26, 2023
My name is Bethany Kasmar and I’m Senior Director of People at HG Insights. One of my favorite parts of the job is reviewing the GEM award nominations, an all-employee nominated team member who’s consistently “Going the Extra Mile.” Reading the nominations is a regular reminder of everything we’re doing at HG and why we … The post A Day In The Life: Senior Director, People appeared first on HG Insights.
Optinmonster
JANUARY 26, 2023
Ready to convert more visitors to customers? A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success.
Scoop.it
JANUARY 26, 2023
Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion.
DivvyHQ
JANUARY 26, 2023
If video marketing is a big part of your marketing mix, video asset management is essential. The more videos you have on deck, the more likely your production process is quite chaotic. But everything gets easier when you have the right tools to streamline your operations. With a combination of video asset management and DivvyHQ, you'll have a much easier time dealing with a beefy video production effort.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ahrefs
JANUARY 26, 2023
In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs.
RDW Group
JANUARY 26, 2023
Responsive website development can come in many forms, and there are many tools and frameworks available that can help you … The post The Responsive Website Development CSS Frameworks Battle appeared first on RDW Group.
Heinz Marketing
JANUARY 26, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through.
Search Engine Journal
JANUARY 26, 2023
Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Engagio
JANUARY 26, 2023
Jackie Palmer discusses the importance of enabling the self-serve buyer while showing off some of the methods that we use at Demandbase. The post The Rise of the Self-Serve Buyer appeared first on Demandbase.
Hubspot
JANUARY 26, 2023
Decades ago, the thought of creating a profitable business was a distant dream. Now with the internet, the possibility of digital entrepreneurship is open to everyone. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. Plus, finding and connecting with your target audience is easy with social media.
Seismic
JANUARY 26, 2023
The pressure for go-to-market (GTM) teams has never been higher. The current economic climate and remote work have fundamentally changed buyer engagement forever. These changes have required revenue-driving teams to pivot, update priorities, and look for ways to be more productive with fewer resources in order to hit their revenue targets. In the midst of these changes, we’ve heard from companies that missed earning goals quarter after quarter.
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