Fri.Aug 12, 2022

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8 Off-Page SEO Strategies You Should Be Implementing Right Now

Single Grain

When you’re looking for a new pair of workout leggings, what do you do? You open up your favorite browser and type in “best workout leggings.”. The first page of search results that pops up include the links that are best optimized for the search engines. They’re the websites that Google thinks you’ll find most valuable and relevant , based on the content and what other websites think of them.

SEO 136
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Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts

Influitive

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards. Rather, they’re genuine brand champions who share ideas and discuss insights at the highest levels. Cisco […].

Insiders

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Whatever happened to customer journey orchestration?

Martech

Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?

Vendors 129
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25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Search Engine Journal

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal.

SEO 128
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Best Shopping Cart Software Compared

The Daily Egg

Shopping cart software can help you create a more convenient checkout experience for your customers while making it easier for you to. The post Best Shopping Cart Software Compared appeared first on The Daily Egg.

Software 114

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Shopify Alternatives

The Daily Egg

Shopify is widely considered the best ecommerce platform because it’s filled with features, offers great resources for learning the ropes, and delivers. The post Shopify Alternatives appeared first on The Daily Egg.

eCommerce 106
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Marketing in a Recession: How to Plan Ahead

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Marketing in a Recession: How to Plan Ahead. Hey everybody, Dacia Coffey here and welcome to Wednesday! This is the written edition of my weekly series, Corporate Caffeine. FYI – I host this series live on Facebook & LinkedIn, post these episodes to YouTube, and have a bonus podcast covering a lot of this content and more!

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WordPress Creator Mullenweg: Designing In Wix Is Faster via @sejournal, @martinibuster

Search Engine Journal

Matt Mullenweg criticized that it took a month to redesign two pages, saying it would take a day with Wix or Squarespace. The post WordPress Creator Mullenweg: Designing In Wix Is Faster appeared first on Search Engine Journal.

Design 98
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The FTC weighs in on customer data privacy

Martech

The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. Commercial surveillance is defined as the “business of collecting, analyzing, and profiting from information about people” — a definition as wide as anything c

Privacy 92
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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YouTube Adopts Feature From TikTok – Reply To Comments With A Video via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. The post YouTube Adopts Feature From TikTok – Reply To Comments With A Video appeared first on Search Engine Journal.

Youtube 91
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Webinar: The key to email marketing success

Martech

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

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11 Tips For Mastering Video Calls That Wow Your Clients via @sejournal, @oxbird_com

Search Engine Journal

Business owners and executives are accustomed to poorly ran meetings. Learn how to wow your guests by executing video calls with excellence. The post 11 Tips For Mastering Video Calls That Wow Your Clients appeared first on Search Engine Journal.

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This Is Why No One Uses Your Content [Rose-Colored Glasses]

Content Marketing Institute

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution.

Content 86
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Your Tech—or Lack Thereof—Helping or Hindering Your Sales Strategy?

Ignite

The landscape of technology is ever changing, and that is significantly amplified when it comes to sales and marketing with B2B companies. Just over the last two years alone, the changes have been quite monumental: Digital commerce has increased: More consumers are turning to e-commerce for their purchases. According to McKinsey Digital, over the past five years, daily e-commerce spending in the United States has doubled, and it’s expected to increase over the next four years by 40 percent.

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33Across Wins 2022 Best Display Advertising Platform

33Across

33Across was recently awarded ‘Best Display Advertising Platform’ by MarTech Breakthrough; an annual award that recognizes innovative companies in the ad tech, sales tech, and marketing industries. 33Across has worked diligently to. The post 33Across Wins 2022 Best Display Advertising Platform appeared first on 33Across.

Display 62
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Top 10 Takeaways from WSJ Guide to Information Graphics

Ataccama

A summary of the best advice in the Wall Street Journal Guide to Information Graphics.

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How to Find Your Dream Job in Tech Right Now

Conductor

With the constant movement of the job market, it can feel like you’re trying to navigate an impossible landscape. What is the best opportunity for you? How do you compete with other job-seekers to stand out from the crowd? What’s more: Search volume shows that people are anxious about an impending possible recession and rising tech company layoffs. Analyzing Google search volume in July, we found that over 40,500 people were searching “tech layoffs” compared to 480 last year, and the search has

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Convert 2022 Insights Into 2023 B2B Marketing Strategy ROI

Walker Sands

As 2022 continues to fly by, we somehow find ourselves midway through Q3 and heading into 2023 planning. At a time when marketing dollars are expected to go further, audiences are overstimulated and budgets face a stringent lens, planning can feel burdensome and overwhelming. More than ever, focusing on data-driven, strategic audience targeting and strong reporting foundations will be the key to doing more with less.

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What are the Best Technologies for eCommerce Web Development?

Huptech Web

Table Of Contents Introduction Why is eCommerce Web Development Important? Web Technologies for eCommerce Web Development Shopify WooCommerce Magento BigCommerce Drupal Commerce Prestashop How to Select a Perfect Tech Partner for Creating an eCommerce Website? Know About Your Requirements Create A Brief Consider How You Want To Hire Look For Alternatives Get Work Samples Schedule An Interview With Them Consider Your Budget Final The Deal Wrapping Up The Context Introduction Are you thinking abou

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What is Chatbot Marketing & How Is it used?

Valasys

Chatbot marketing is a technique that is leveraged by businesses to promote products and services with the help of chatbots. Share This Post Shares. The post What is Chatbot Marketing & How Is it used? appeared first on Valasys Media.

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Show Swap Say What!? Alan Hart Interviews Qualcomm CMO

Drew Neisser

When Drew heard Alan Hart ’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today , he knew he couldn’t do it better. So we’re bringing the episode to you directly in Renegade Marketers Unite’s first-ever show swap! Here’s the show description…. Don leads the global marketing organization, supporting Qualcomm’s advancement into new and existing markets and growth areas.

CMO 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What is Inbound Sales?

Conversica

What is Inbound Sales? We’re on a mission to demystify business jargon , starting with the fundamentals. Inbound vs. Outbound Sales. The biggest difference between inbound and outbound sales is who initiates the purchase. Inbound sales occur when the customer reaches out and engages the company, whereas outbound sales occur when sales representatives from the company reach out and engage potential customers.

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Webinar Recap: Social Media Marketing Doesn’t Have 2B Boring

PureB2B

The post Webinar Recap: Social Media Marketing Doesn’t Have 2B Boring appeared first on DemandScience.

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Everything You Need to Know About Payment Gateways

Hubspot

Imagine you run a brick-and-mortar store and a customer comes into the shop and wants to pay for a product. But, they don’t have any cash and would like to pay with a credit card. To accept the customer’s payment, you’ll need a payment gateway, or point of sale (POS) terminal to obtain payment information by card or mobile device. If you can’t accept their card, you might lose them as a customer to the competing store next door.

POS 54
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Make more profit while working less with Marshall Doyle

Alaniz

The post Make more profit while working less with Marshall Doyle appeared first on Alaniz Marketing.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Best Practices for a Cohesive Digital Ad Experience

Terminus

The life of a digital marketer can take on many looks (depending on the day hour), but one thing that we can all commiserate over together are the questions that keep us up at night: “Are my messages reaching the right audience? Why aren’t people engaging? How do my ads look out in the marketplace?”. The struggle is real. And the reality of the situation is that you can have the best creative and landing pages ever, but if you’re not hitting the right audiences with the right messaging at the ri

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A/B Testing for Content: Definition, Benefits, and Steps to Create a Test

ClearVoice

If you’ve read about best practices for social media and email marketing content, you’ve likely heard the term “A/B testing.” While not new, this method of refining your content strategy has changed a bit over the years, thanks to new, user-friendly A/B testing tools. You may be missing out if you’re not yet using A/B testing. What is A/B testing for content?