Only B2B
FEBRUARY 9, 2022
As the new year begins, most businesses are aiming to boost sales and expand their operations. As a result, many companies are focusing their marketing and sales efforts on lead generation and appointment setting. Lead generation and appointment setting are critical components of any sales development strategy because they work together to generate leads and increase sales conversion rates.
KoMarketing Associates
FEBRUARY 9, 2022
Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. However, new research suggests that they still face many challenges in this area, particularly when it comes to leveraging data. Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus
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Brandpoint
FEBRUARY 9, 2022
When we launched Brandpoint’s Diversity and Inclusion Committee in 2020 , we knew that we wanted to focus on our company’s corporate social responsibility in the long run. Many businesses were inspired to action in the wake of the George Floyd murder and subsequent protests, and we were, too, but we also realize that devoting time to D&I efforts means putting in the work on a regular basis.
Zoominfo
FEBRUARY 9, 2022
Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. He’ll also advise us on best practices for how we and our customers can remain at the forefront of data privacy , building trust in how data is used, and supporting complian
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ATAK Interactive
FEBRUARY 9, 2022
The Web Content Accessibility Guidelines (WCAG) 2.1 defines how we can make web content more accessible to a wider range of people with disabilities, such as those who have “blindness and low vision, deafness and hearing loss, limited movement, speed disabilities, photosensitivity, any combinations of these, and some accommodation for learning disabilities and cognitive limitations.”.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SWZD
FEBRUARY 9, 2022
IT modernization is rewiring marketing for digital transformation. Find out what it means for B2B marketers and how it helps to personalize experiences.
Search Engine Journal
FEBRUARY 9, 2022
Bing's new PubHub is a new way to bring millions of site visitors to news sites of all sizes. The post Bing’s New PubHub Offers Millions Of New Site Visitors appeared first on Search Engine Journal.
Lake B2B
FEBRUARY 9, 2022
Since email campaign is still one of the most popular and effective means to connect with your target audience, there is no doubt that it can be used to attract new customers. But the problem is, every other brand in your competition knows this, and they will also be fighting for your customer’s attention. Despite […]. The post How to Use Email Marketing to Acquire New Customers appeared first on Blog.
Search Engine Journal
FEBRUARY 9, 2022
The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions A Google Ranking Factor? appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
FEBRUARY 9, 2022
92% of buyers visiting your eCommerce website for the first time aren’t there to make a purchase. They are there for other reasons: to discover a product, compare prices, and see store details. They usually purchase during subsequent visits. That’s the harsh reality of the eCommerce arena and it shows why it’s vital to entice… The post How to Sell Your Product Using Benchmark Email appeared first on Benchmark Email.
seo.co
FEBRUARY 9, 2022
SEO can be complicated, but it’s not impenetrable. Given enough time, resources, and willingness to learn, almost anyone can learn SEO and become adept in the span of a few months to a few years. Then again, the same could be said of most professions, and few of us take the time to learn trades that we could simply hire someone else to take care of for us.
SmartBug Media
FEBRUARY 9, 2022
When I first met SmartBug®, I was a hopeful grad school graduate ready to be out of the classroom and on a powerhouse team. I knew I had a ton to learn, and I wanted to learn from the best, so I found myself scrolling page by page through the website of HubSpot’s 2021 No. 1 Partner of the Year, SmartBug Media! I was passionate about all things creative marketing and marketing automation, so when I found the Marketing Coordinator position, I knew I had to apply.
Salesforce Marketing Cloud
FEBRUARY 9, 2022
Over the course of the COVID-19 pandemic, we all came face to face with our own mortality and our fears for our country, our families, our friends and co-workers. Now, as leaders, we can encourage our team members to stop, breathe, and realize, “You know what? We are not finished with the pandemic, but the odds are in our favor to survive.” It’s time for everyone to work through that anxiety so they can get back to the things that matter in today’s hybrid work environment.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Marketing Blender
FEBRUARY 9, 2022
Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? Let’s break it down.
Anyword
FEBRUARY 9, 2022
Part art, part science. Good copywriting is a mix of both, but the top names in the business each have their own recipe. From time to time, we at Anyword cite some of the greats in our industry, both as inspiration and as guides. Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Reading the works of the masters is all about increasing professionalism.
seo.co
FEBRUARY 9, 2022
Established brands have a tendency to outrank newer pages and sites on Google. Here are just a few reasons why: Older pages (and particularly those on old, authoritative sites) likely have more citations and backlinks. Older pages have been crawled more by Google. Older pages have more user data associated with them (users have interacted with them and Google better knows how users like or don’t like them).
Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
seo.co
FEBRUARY 9, 2022
Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new customers. Although there is a plethora of ways to do this, strategically placing testimonials from previous customers is one highly effective way to do this. Many times, this is all a potential customer needs to get over the buying hump and actually make a purchase.
Salesforce Marketing Cloud
FEBRUARY 9, 2022
Like many college graduates, Laura Alber was long on ambition but short on job prospects. She headed west to make it on her own. “Drove out, no connections, no money, in my Jeep, with my friends,” she told me in a recent episode of “ The Inflection Point ,” taped in Williams-Sonoma ’s gorgeous test kitchen in its San Francisco headquarters. What Alber did bring in her big move was a potent combination of design and business skills spurred by her semester abroad at the University of Edinburgh.
DivvyHQ
FEBRUARY 9, 2022
Customer service data (or the systems that house that data) is often an untapped treasure trove of content ideas. In many organizations, marketers often don't have direct interactions with customers and miss out on all the juicy feedback and interesting stories. But the data is there. Here's a quick guide on ways to get access and how to turn that data into content gold.
Martech
FEBRUARY 9, 2022
Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. Why we care.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
FEBRUARY 9, 2022
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data Reveals Top Trending Careers appeared first on Search Engine Journal.
Martech
FEBRUARY 9, 2022
NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. “Sitting on the sidelines is probably at your peril,” said Coh
Litmus
FEBRUARY 9, 2022
Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021.
Content Marketing Institute
FEBRUARY 9, 2022
Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
FEBRUARY 9, 2022
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands. The post Advertising Around The Super Bowl: Q&A With A Marketing Strategist appeared first on Search Engine Journal.
Martech
FEBRUARY 9, 2022
SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic and what digital marketing strategies they’ve leaned on to accelerate growth and connection with key audiences.
Search Engine Journal
FEBRUARY 9, 2022
Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture. The post Homepage Design & Linking Strategy For Publishers [SEO Case Study] appeared first on Search Engine Journal.
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