InsightSquared

JANUARY 29, 2018

During a recent analysis of the available “operations” jobs on LinkedIn, we discovered a significant number of “revenue operations” jobs — 59,110 to be exact. It sparked the question, “Is revenue operations just another word for sales operations, or are the roles fundamentally different?”. We spoke to several operations professionals to help us better define revenue ops, and understand how the role fits into an organization relative to sales ops.

Customer Satisfaction 273

Customer Satisfaction Work Management Marketing Management Demand Generation Agencies 273

Marketing Insider Group

JANUARY 29, 2018

Imagine that cyber pirates have seized your business’s online identity. They now have control over your public communication channels, including your website and social media platforms. This deliberate takeover is brandjacking. It’s the act of assuming the online identity of a brand with the intention of ruining the company’s reputation. Brandjacking negatively affects your credibility. […].

Business 209

Business Act-On Social Media Intent 209

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

Biznology

JANUARY 29, 2018

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. You probably have thought of lots of reasons that you’d like it to be better: everything from higher revenue to lower support costs to better customer experience.

Conversion Rate 192

Conversion Rate Cost Paid Search Agency Buy 192

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. As we move into 2018, factors such as more widespread adoption of marketing automation, the […].

Content Marketing 139

Content Marketing Content Marketing & Strategy Marketing Automation 139

Adobe Experience Cloud Blog

JANUARY 29, 2018

Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there.

Tips 134

Tips Planning Business Paid Search Agency 134

Contently

JANUARY 29, 2018

Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos. But I’ll let you in on a secret: He’s actually just a huge geek.

Storytelling 114

Storytelling Press Video Marketing Communities 114

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Hubspot

JANUARY 29, 2018

How do you feel when your phone rings and you realize you’re receiving a call from a salesperson? For most business people, it’s interruptive, annoying, and distracting. But if it’s your job to call prospects , you don’t have to fall into the category of “pesky sales rep.”. To kickstart a productive, professional conversation, you need a strong opening.

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management Marketing Prospects 94

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. In addition, 21% of marketers named ‘targeting content for an international audience’ as their top marketing challenge.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Hubspot

JANUARY 29, 2018

How to Be a Good Car Salesperson. Remember Names. Ask the Right Questions. Build Rapport. Listen Twice as Much as You Talk. Treat Every Customer Equally. Don't Disparage Other Dealers. Don't Be Pushy. Make Eye Contact. Avoid Untrustworthy Language. Discuss Price Last. Never Let Yourself Be Bored. Always Follow Up. Be the Last Face They See. Leave Bad Training Behind.

Cross-Selling 89

Cross-Selling Pricing Price Training 89

Content Standard

JANUARY 29, 2018

Your company would be nothing without its customers. Or perhaps a better term is clients. Or maybe members, if you’re a subscription-based service. Or, if you’re an app-based service, maybe users. You can see where this is headed. Your company has a target audience, and you might have a sharp understanding of that customer relationship through buyer personas and audience research.

Merchandising 60

Merchandising Buyer Personas Stats Press 60

JotForm

JANUARY 29, 2018

A hybrid release strategy based on 10 years of trial and error. It’s not easy to hear that your product is ugly. Or that it’s confusing and out of date. Sure, the internet has its share of “haters” and trolls who love to hurl dumb insults, but sometimes that negative feedback h.

Product 54

Product 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Kapost

JANUARY 29, 2018

If you haven’t heard about Google’s 20% time policy, let me fill you in. Founders Larry Page and Sergey Brin highlight the idea in their 2004 IPO letter: “We encourage our. The post Kapost Has Gone Hacking appeared first on Kapost Content Marketing Blog.

Google 54

Google Content Marketing Content Marketing 54

BOP Design

JANUARY 29, 2018

There is an interesting dynamic in the marketing world. Everything that appears to be B2C marketing is just called “marketing.” At Bop Design , our issue with that is that marketing consumer products or services is not the same as B2B marketing. When people outside of B2B companies ask us, “Isn’t it all the same?” we understand their confusion. In this article, we take a close look at B2C vs.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

Hinge Marketing

JANUARY 29, 2018

?. A great way to stand out from your competitors is to be where they aren’t. Lee Frederiksen says these three underutilized differentiators will set you apart in a way that is both important and relevant to potential clients. Transcription: Hi. Today, I wanna talk to you about three underutilized differentiators. Now, we’re all trying to figure out how to differentiate our firm.

Differentiation 48

Differentiation Video Marketing Landing Pages Paid Search Agency 48

Launch Marketing

JANUARY 29, 2018

The Project. Alert Logic, one of the nation’s leading managed security providers, needed a partner to support their social media management efforts to grow their follower base and increase their social media engagement metrics. Additionally, Alert Logic needed guidance and best practices to create a Social Media Employee Advocacy and Influencer Marketing Program to support their digital marketing efforts.

Social Media 48

Social Media Work Management Social Marketing Marketing Management 48

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Outreach

JANUARY 29, 2018

The goal of every sales or account development rep — or any account executive charged with booking their own sales meeting — is to set up better meetings, and more of them. This is why, without the proper training in segmentation and personalization, reps often cling tightly to the “spray and pray” approach. After all, sales development can sometimes feel like a numbers game.

Lead Ranking 45

Lead Ranking Lead Scoring Leads Lead 45

ERDM

JANUARY 29, 2018

Article by Ernan Roman Featured on CustomerThink.com You know the saying, "two heads are better than one"? For many companies, this phrase is playing out in new marketing partnerships which allow for better consumer experiences than either company could provide on their own. Amazon and Kohl's Bridging Clicks with Bricks. Recently Kohl's announced that it will begin accepting Amazon.com returns at certain U.S. locations, where they will pack and ship eligible items — back to an Amazon fulfillment

Amazon 40

Amazon Google Merchandising Fulfillment 40

The Freeman Company

JANUARY 29, 2018

Insights on engagement, education, and marketing strategy

Communities 40

Communities Education Marketing Strategy Marketing & Strategy 40

BDB

JANUARY 29, 2018

2018 is set to be an exciting year for B2B marketing. With the industry projected to grow at an annual rate of. Read More. The post Four trends shaping B2B marketing in 2018 appeared first on BDB.

Trends 29

Trends B2B Marketing B2B Marketing 29

Advertisement

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Terminus

JANUARY 29, 2018

Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content. The best account-based marketing practitioners deliver exceptional buying experiences across digital channels and coordinate personalized sales outreach to ensure the right message is delivered to the right personas at target accounts at the right time.

Linkedin 29

Linkedin Account Based Marketing Work Management Top of Funnel 29

Bluetext

JANUARY 29, 2018

Google recently updated its ad muting tools to give users even more controls over ads that auto-play in your feed. In its blog post announcing this capability, Google reiterated its commitment to transparency and control over a user’s own data. The new tool allows users to go into their Google Ad settings and select which ads that are targeted at each user, and select them for a sound-off setting.

Paid Search Agency 20

Paid Search Agency Ads Google Advertising Mediums 20

Terminus

JANUARY 29, 2018

Terminus is thrilled to announce our integration with LinkedIn for account-based marketing (ABM). In our live webinar, Power Your Account-Based Marketing Strategy with LinkedIn and Terminus , we discussed how our marketing technology platforms enable B2B go-to-market teams to create engagement and deliver relevant, valuable content to the key personas at target accounts.

Account Based Marketing 22

Account Based Marketing Webinar Metrics ABM Linkedin 22

Hubspot

JANUARY 29, 2018

I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management. Along the way, I’ve noticed the same few situational factors influence employee performance at work.

Work Management 77

Work Management Best Practices Act-On Startups 77

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Aberdeen

JANUARY 29, 2018

In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018. First, let’s take a look at the chart below to observe these top technologies that were also highlighted in our previous pos t. Figure 1: A Close Look into Current & Planned CX Technology Adoption.

Ideal Customer Profiles 65

Ideal Customer Profiles Trends POS Enterprise Management 65

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free.

Curation 111

Curation Examples Content Paid Search Agency 111

Heinz Marketing

JANUARY 29, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Top of Funnel 57

Top of Funnel Account Based Marketing Storytelling ABM 57