markempa

MAY 9, 2017

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. ( BBMG ). 50% of purchases are made because of word-of-mouth (Brains on Fire). 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ).

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Ranking 206

Marketing Insider Group

MAY 9, 2017

What is thought leadership and why do you need it? These are questions I get asked all the time. Executives want to know how to build it. Marketers want to know how to deploy it. Sales people want to learn how to convert it. Thought leadership is also an important component to an effective content […]. The post What Is Thought Leadership and Why Do you Need It?

Thought Leadership 167

Thought Leadership Effectiveness Ad Building Content 167

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. The “ 2017 Trends in Personalization ” report from Evergage found that while 96 percent of marketers agree that personalization can help advance customer relationships, 55 percent believe they aren’t getting it right.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MAY 9, 2017

Livestreaming is an excellent tool for increasing interest in your brand – before, during and after the event happens. It expands your audience and breaks down the barriers of space and time. Anyone who’s interested can view it as it happens, whether they live across the globe or across town, or check out the recorded […]. The post Step-By-Step Guide for Making Your Next Event’s Livestreaming Video A Success appeared first on Marketing Insider Group.

Video Marketing 135

Video Marketing Barriers Tools Brand Identity 135

Marketing Insider Group

MAY 9, 2017

Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale.

B2B Sales 130

B2B Sales B2B Class Consulting 130

Tomorrow People

MAY 9, 2017

How to win leads and prospects online.

Lead Generation 179

Lead Generation Examples Leads Lead 179

Adobe Experience Cloud Blog

MAY 9, 2017

Author: Irina Tsumarava What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience? There’s one thing that may help you solve these problems (apart from having a solid marketing plan , of course). It is a simple three-word phrase and it can put you in good stead. Unique Selling Proposition (USP). Let’s discuss the USP and its benefits.

Marketing Management 109

Marketing Management Landing Pages POS Thought Leadership 109

Sprout Social

MAY 9, 2017

It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram. Then one of your executives comes to you and says “I need you to pull a report of our Instagram progress for the past three months.” You say sure, no problem.

Social Media 109

Social Media Keywords Paid Search Agency Facebook 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

MAY 9, 2017

Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses.

Trends 91

Trends B2B Marketing B2B Marketing 91

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Computer Market Research

MAY 9, 2017

Computer Market Research. How to Set Up a Successful MDF Programs- Part 1. How to Create a Successful MDF Programs that Demonstrates your Interest in the Success of Channel Partners. This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how to design a successful MDF programs that lead to higher program adoption, increased partner mindshare, and ROI.

Marketing Management 60

Marketing Management Opt-out Advertising Agencies Opt-in 60

Vidyard

MAY 9, 2017

If you’re anything like most marketers, your budget is sacred. You only have so much money to spend, and you have to make sure you’re spending it wisely, and seeing ROI on your investments. So with all the new technologies emerging, like artificial intelligence, internet of things, and personalized video, how do you know what to invest in, and what to ignore?

Forrester 60

Forrester Allocation Case Studies Case Study 60

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Computer Market Research

MAY 9, 2017

Computer Market Research. How to Set Up your MDF Program for Success- Part 1. How to Create an MDF Program that Demonstrates your Interest in the Success of Channel Partners. This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how a comprehensive MDF program leads to higher program adoption, increased partner mindshare, and ROI.

Marketing Management 60

Marketing Management Opt-out Advertising Agencies Opt-in 60

Hubspot

MAY 9, 2017

It's one thing to read thought leadership on where a certain industry is going, or to talk about theoretical best practices in a given role or situation. It's another thing entirely to get tactical, practical advice on what to do today about a specific problem -- delivered by someone who's actually been in your shoes. Agency leaders get plenty of the first type of guidance through industry publications and events.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 66

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator. Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways. The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Blend Marketing

MAY 9, 2017

Inbound and outbound describe two fundamentally different approaches to marketing. Here we take an in-depth look at the key differences.

Inbound Marketing 53

Inbound Marketing Marketing 53

Markempa

MAY 9, 2017

Learn how marketing purpose drives growth, increases revenue, and improves profit and get 4 steps to articulate your purpose quickly Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research curated by Mack Fogelson, consider the following: * 73% of people care about the company, not just the product, when making a purchase. ( BBMG ) * 50% of purchases are made because of word-of-mouth (Brains on Fire) * 85% of purpose-led

Word of Mouth 40

Word of Mouth SEM Communities Curation 40

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to write about it.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

EverString

MAY 9, 2017

Since. The post Introducing AI-Assisted Marketing and Sales appeared first on EverString.

Marketing 54

Marketing 54

The Freeman Company

MAY 9, 2017

Everything you need to know: CliffsNotes version

Brand Identity 40

Brand Identity Branding Marketing 40

Biznology

MAY 9, 2017

It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways. Your favorite lifestyle influencers are actively vetting you with the same rigor you’re using to discern whether they’re influential enough to be worth the pot full of money you’re willing to pay them for post or partnership.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

The Freeman Company

MAY 9, 2017

Lessons from the B-to-B Dream Team Power Panel

B to B 40

B to B Brand Identity Branding 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeadSquared

MAY 9, 2017

App store optimization (ASO) is the process of improving the visibility of an application on app stores. Developers put in a lot of effort to create, test and deploy a mobile app on app stores. Sometimes the visibility of these apps is not as good as expected even after creating a wonderful app with top-of-the-notch functionalities and an appealing UI.

Webinar Metrics 52

Webinar Metrics Optimization Marketing Analytics Tools Mobile Advertising 52

Contently

MAY 9, 2017

Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers. And every day, a brand comes along, sees those connections, and thinks: Oh yeah, it’s time to be a part of the #conversation.

Twitter 148

Twitter Trends Brand Identity Branding 148

chiefmartech

MAY 9, 2017

Here at the MarTech conference in San Francisco , we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Lead Ranking Planning 79