Hive9
DECEMBER 22, 2020
If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.
KoMarketing Associates
DECEMBER 22, 2020
As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech). Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.
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Influitive
DECEMBER 22, 2020
At Influitive, we help forward-thinking teams deliver superb customer experiences. How? Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes. To reinforce this with our own customers this year, the Influitive product team wanted to hone in on what would be most important to them and truly make […].
Optinmonster
DECEMBER 22, 2020
Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Why? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
DECEMBER 22, 2020
Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading → The post 8 Lessons on How to Steer Your Content Through Chaos appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
DECEMBER 22, 2020
Don‘t underestimate the importance of getting your site‘s structure right and the impact that it can have on your SEO performance, and in this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like.
The Daily Egg
DECEMBER 22, 2020
A robust e-commerce theme can make the difference between hearing dollar signs and hearing crickets. In a competitive market, standing out starts with using a theme that puts your store in the best light possible. But with thousands of options out there with features that overlap, it’s hard to know where to begin. The best […]. The post Best Ecommerce WordPress Themes appeared first on The Daily Egg.
MarketMuse
DECEMBER 22, 2020
There's more to local SEO than Google. Find out what you need to know in this guide. The post How to Build an Effective Local SEO strategy in 2021 appeared first on MarketMuse.
chiefmartech
DECEMBER 22, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Smarte
DECEMBER 22, 2020
While B2C businesses usually see increased sales numbers during the holiday season, it typically means declining figures for B2B companies. This has led to many B2B businesses spending the holiday season gearing up for the new year, but competitive B2B organizations understand how important this time of the year can be. ‘Tis the season to […].
ClickDimensions
DECEMBER 22, 2020
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. . Michael Wagner. VP of Software Engineering, ClickDimensions. 1.
SmartBug Media
DECEMBER 22, 2020
Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. This covers everything small companies usually need. For large organizations, the question of custom objects quickly arises when a one-to-many relationship is needed beyond the standard four objects. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features.
Sharpspring
DECEMBER 22, 2020
Making the most of your digital marketing efforts starts with selecting the right tools. Digital marketing works best when all of your efforts are synchronized across channels and when they don’t require time-intensive manual processes every time you want to launch a new campaign. That’s why it’s important to choose the right marketing tools for your priorities and business size so that you’re only paying for what you need.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
DECEMBER 22, 2020
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don't agree.). When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own.
ATAK Interactive
DECEMBER 22, 2020
Taking a stand and writing with a point-of-view takes courage. For today’s B2B Marketing Agency Insights , CEO Austin LaRoche discusses why standing by your company values can be a powerful strategy to attract customers. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host Austin LaRoche. Today, I want to talk about courage.
Aberdeen
DECEMBER 22, 2020
While virtual reality has been promised for many years now, the cost and complexity of most VR headsets has kept this technology mainly in the hands of avid gamers and hardcore technologists. However, recent trends in headsets have brought cost and complexity way down, and many more users will likely own excellent VR headsets after this holiday season.
The Brit Agency
DECEMBER 22, 2020
Are you tasked with managing your brand’s social media marketing strategy ? Then no doubt you understand the challenge of juggling multiple accounts and creating unique posts all too well.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Scoop.it
DECEMBER 22, 2020
Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions. The success of the entire strategy is dependent on that qualitative descriptor: “valuable.
PureB2B
DECEMBER 22, 2020
2020 has been a hard year all around. We’ve felt it too. PureB2B , every holiday season, has made an effort to donate to various charities around the globe. This year was no different. In fact, we decided to increase it by allowing our top preforming sales rep, Tim Christiansen , to choose what charity our largest donation went to. Tim, a PureB2B sales veteran, has been with the company since the early days of the sales organization’s creation. “ …Tim’s teamwork driven process-based approach rea
SWZD
DECEMBER 22, 2020
he chaos of 2020 resulted in big and unexpected changes for businesses across the globe. In addition to forcing the unexpected closure of many companies, the rapid spread of COVID-19 likely altered the way we work forever.
PureB2B
DECEMBER 22, 2020
2020 has been a hard year all around. We’ve felt it too. PureB2B , every holiday season, has made an effort to donate to various charities around the globe. This year was no different. In fact, we decided to increase it by allowing our top preforming sales rep, Tim Christiansen , to choose what charity our largest donation went to. Tim, a PureB2B sales veteran, has been with the company since the early days of the sales organization’s creation. “ …Tim’s teamwork driven process-based approach rea
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
DECEMBER 22, 2020
Content planning for large B2B marketing teams can get chaotic if they don’t have the right tools to keep them on track. One of those key tools is a content calendar that tells you where, when, and with whom you will carry out each task. Here’s how to build yours.
Litmus
DECEMBER 22, 2020
Litmus Live—our annual events devoted to all things email—looked a lot different this year. While we started off 2020 with big plans for in-person events, we had to completely rethink how we ran events in order to keep everyone safe during the COVID-19 pandemic. So, what’s usually three conferences later on in the year turned into monthly online events dubbed Litmus Live Day (and a full week in September!).
Emplifi
DECEMBER 22, 2020
Learn about social media marketing and more with Socialbakers’ podcast.
Really B2B
DECEMBER 22, 2020
Many businesses find themselves relying on their top two or three customers for the majority of their revenue. Whilst it will always be the case that some of your customers will generate more revenue than others, depending on just a few big fish customers is not the way to go. Here’s why….
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Square 2 Marketing
DECEMBER 22, 2020
Lessons That Many Businesses Have Been Addressing Long Before 2020. This was certainly a remarkable year, although unfortunately for many of the wrong reasons. However, if you want to be positive, the new business conditions forced companies to take a long look at how they market their companies, how they sell their products/services and how they care for customers.
BenchmarkONE
DECEMBER 22, 2020
Is the idea of work-life balance as mystical sounding to you as Santa Claus and unicorns? It’s no secret that the pandemic and the realities that come with Covid-19 have left all of us feeling drained. If you’re working from home with children , you’re probably laughing at the idea of being able to “do it all” (or crying, which is equally understandable).
Walker Sands
DECEMBER 22, 2020
It’s rare to scroll through your news or social media without coming across a coronavirus-related story. When the news cycle is dominated by a global health crisis, discusses on racial injustice and whatever else 2020 has thrown at us, we’re left with the question: H ow do you stand out in a vicious news cycle and get your brand’s message heard? To gain insight into how brands can stay relevant, the PR Club tapped some of the leading pros in the industry and asked them to share advice for cuttin
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