Marketing Insider Group

FEBRUARY 18, 2019

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]. The post 7 Super Effective Ways to Automate Content Marketing appeared first on Marketing Insider Group.

Automation 279

Automation Effectiveness Content Marketing Content 279

Cintell

FEBRUARY 18, 2019

Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value offers a true playbook for companies of all sizes that want

Interactive Marketing 126

Interactive Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 126

Marketing Insider Group

FEBRUARY 18, 2019

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank small business content that customers and […]. The post How Your Small Business Can Improve SEO With Content Marketing appeared first on Marketing Insider Group.

Small Business Marketing 255

Small Business Marketing SEO Content Marketing Business 255

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. (Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

FEBRUARY 18, 2019

Source If any question has plagued digital marketers, it’s the one of defining the concept known as “user experience.” User experience (UX) is so confusing because the term can take on several different definitions, even within the UX community. The concept of user experience is also used throughout many industries, including software design, website design, […] The post What is User Experience (UX)?

Conversion 106

Conversion Communities Software Design 106

Content Marketing Institute

FEBRUARY 18, 2019

Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue reading → The post Time to Get Schooled on Content Marketing Skills appeared first on Content Marketing Institute.

Content Marketing 99

Content Marketing Content Paid Search Agency Marketing 99

SmartBug Media

FEBRUARY 18, 2019

Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies. 2. Testimonials. 3. Social proof statistics (number of customers, number of users, number of widgets you've sold). 4.

Conversion Rate 84

Conversion Rate Conversion Privacy Policies Case Study 84

AgencyEA

FEBRUARY 18, 2019

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond. This year’s report shows event marketing is only continuing to grow. Brands are increasing their experiential budgets as they see the value […].

Marketing Report 81

Marketing Report Trends Advertising Agencies Paid Search Agency 81

Directive Agency

FEBRUARY 18, 2019

Directive builds off nationwide and international successes and takes search marketing skills to Texas. Feb. 2019 – IRVINE, Calif. – Directive , the leading B2B and enterprise search marketing agency, announced the opening of their second headquarters in Austin, Texas. . Since its establishment in 2014, CEO and co-founder Garrett Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Los Angeles; New York City; London; and now Austin,

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Search Marketing 71

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bannersnack

FEBRUARY 18, 2019

Here at Bannersnack, we’ve put together a list of graphic design trends that will rule in 2019 to help you stay up-to-date with the evolution of the industry and hopefully, inspire you in your creative process. As you may expect, some trends will continue to develop (3D, illustrations and bold color palettes), while others will […].

Design 70

Design Trends Rules Creativity 70

Televerde

FEBRUARY 18, 2019

Originally published on Avaya.com. As someone who passionately advocates for female empowerment and corporate social responsibility (CSR), you can imagine my excitement when I was invited to visit the Phoenix-based contact center of B2B lead generation agency Televerde. I had been familiar with Televerde as a sales and marketing solutions company, but I soon found out it’s so much more.

Intent 70

Intent Work Management Paid Search Agency Marketing Management 70

Genroe

FEBRUARY 18, 2019

MQL (Marketing Qualified Lead) is a relatively well-known term in B2B Marketing circles but there is little real world advice on what they are or how to apply to idea in your business. In this post we’ll look at practical approaches to identify and act on your MQLs in a… The post The Complete MQL Action Guide for Converting More Leads appeared first on Genroe.

Marketing Qualified Leads 70

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 70

Only B2B

FEBRUARY 18, 2019

Subscribe for blog. The post appeared first on ONLY B2B.

B2B 111

B2B 111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Velocity Partners

FEBRUARY 18, 2019

Stripe’s a payment processing company. But their mission isn’t to do loads of payment processing. It’s to grow the GDP of the Internet. The GDP of the Internet. It’s bold enough to set the bar insanely high. And it’s broad enough to be about the outcomes that really matter to their customers. To grow the GDP of the Internet, you have to make it easier to start and run a profitable, productive business online.

Advertising Agencies 60

Advertising Agencies Broadcasting Marketing & Strategy Internet Marketing 60

Atomic Reach

FEBRUARY 18, 2019

Recently, we tapped into 242 of the top content marketing influencers to find out exactly how they're thinking about content marketing today. Seeing as they are the best of the best, we did not want to withhold any of their valuable insights. Benji Hyam blessed us with tips on how to move the content marketing needle. Hyam has led marketing initiatives for two venture-backed startups in San Francisco, and has been featured on the Growth Hacking podcast and The New York Times.

First-Mover Advantage 60

First-Mover Advantage Content Paid Search Agency Startups 60

Magisto

FEBRUARY 18, 2019

Video presentations are the most effective, fastest and easiest way to convey a message to an audience. Last year, 74% of internet traffic was comprised of video material. By 2020, online videos will make up more than 80% of all consumer internet traffic , yet only 4% of presenters use video during their presentations. Why use videos in your powerpoint presentations?

Video Marketing 56

Video Marketing Youtube Press Google 56

DrumUp

FEBRUARY 18, 2019

If you’re involved in property management or are a member of an apartment holding company, you’ll need a two-layered approach when it comes to effectively marketing your facility. You’ll have to maintain healthy tenant relationships to ensure reliable revenue streams and limit turnover rates. But, particularly in a larger building, people are going to leave.

Social Media 53

Social Media Media Brand Identity Branding 53

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Valasys

FEBRUARY 18, 2019

Steward, one of the most accurate B2B data research firms based in Washington DC, has been acquired by The Sales Developers, Inc. This move was made as a part of a larger goal of Ryan Reisert and Rex Biberston – the founders of The Sales Developers whose goal was to fill the top of the sales funnel consistently with data that is deeply researched, fully developed, and 100% accurate.

Top of Funnel 53

Top of Funnel Process Paid Search Agency Validation 53

Smarte

FEBRUARY 18, 2019

We are in 2019 and techniques of doing sales and marketing has changed and now it’s all about Real-time data, […]. The post 2019… Secrets to Cold Calling Success appeared first on SMARTe Inc.

Cold Calling 45

Cold Calling Marketing 45

Outbound Engine

FEBRUARY 18, 2019

The 2019 Email Marketing Roadmap for Small Business. We all write and send emails. Most of us do this every day without a lot of thought because we know we have to send them. But when email marketing is part of your business (and it should be!), there is more pressure on your emails. Having to write emails to a large audience that can make a big impact your bottom line is daunting.

Email Marketing 40

Email Marketing Business Small Business Marketing Marketing & Strategy 40

Walker Sands

FEBRUARY 18, 2019

When it comes to doing anything new, whether it’s trying a new fitness trend or hitting the dance floor at an office party, I never want to feel like the odd one out. But once I’ve asked a couple dozen friends for advice or have seen others doing the same thing, my mind is put at ease. Much like a prospective customer for a B2B product, I look for social proof before making most decisions.

Social Marketing 40

Social Marketing B2B Marketing B2B Peer-to-peer 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

FMG Suite

FEBRUARY 18, 2019

If people come to your website but don’t actually contact you, fill out a form, or sign up for your newsletter, does the traffic really matter? The goal for any website visit is to get that person to ACT, so you can gather their contact information and begin to engage them. These are called CTA’s or “Call-to-Action.” The trick is using the right wording, site structure, and design to encourage someone to click that button and sign up.

Best Practices 40

Best Practices Act-On Newsletter Contact Marketing 40

Bannersnack

FEBRUARY 18, 2019

Here at Bannersnack, we’ve put together a list of graphic design trends that will rule in 2019 to help you stay up-to-date with the evolution of the industry and hopefully, inspire you in your creative process. As you may expect, some trends will continue to develop (3D, illustrations and bold color palettes), while others will […].

Design 40

Design Trends Rules Creativity 40

Integrated B2B

FEBRUARY 18, 2019

B2B Marketing’s UK Agencies Benchmarking Report 2019 places BBN, with specialist B2B partners in 29 countries around the world—including Denmark—as the second largest international B2B marcomms agency. For the first time, BBN has ranked number two in B2B Marketing’s Top 10 international B2B marcomms agencies league table. This is a significant milestone for BBN and its partners, who, by inclusion in this year’s report have been recognised as major players in the global B2B marketing

Advertising Agencies 40

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 40

Predictive Response

FEBRUARY 18, 2019

Running a successful business requires more than the ability to provide high-quality products or services to the target audience you want to reach. Without proper marketing strategies and campaigns, it becomes increasingly difficult to appeal to consumers while solidifying your company’s name in any market or industry. Knowing how to launch successful email marketing campaigns is a way for you to maximize your online reach and potential for success. .

Email Marketing 40

Email Marketing Work Management Planning Marketing Management 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

TowerData

FEBRUARY 18, 2019

Marketers aren’t just challenged with getting customers to open and read their emails. They need customers to take action with their brand.

Email Marketing 40

Email Marketing Marketing Brand Identity Branding 40

OutboundView

FEBRUARY 18, 2019

Going through the process of hiring an appointment setting company can be overwhelming. If you have never been through this process before, you most likely have a lot of questions about the most effective way to execute this for your company. How is this appointment setting company going to help you? What steps do you need to take to get them started?

Lead Ranking 31

Lead Ranking Work Management Cost Training 31

Walker Sands

FEBRUARY 18, 2019

Social Marketing 40

Social Marketing B2B Marketing B2B Marketing 40