Salesforce Marketing Cloud
OCTOBER 1, 2024
What’s the scariest thing about Halloween? Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. A few years before the pandemic, Halloween spending was down in the U.S. from $9.1 billion in 2017 to $8 billion in 2020.
Vision Edge Marketing
OCTOBER 1, 2024
Do you ever feel like capturing customer behavior is akin to chasing the flickering lights of fireflies, with each fleeting glow marking the lightning bug’s path? Every customer’s behavior provides a moment of insight into their journey, preferences, and needs. Just as fireflies illuminate the darkness, capturing and analyzing customer behavior—how they act—is an essential part of being a customer-centric company.
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Martech
OCTOBER 1, 2024
In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.
CMSWire
OCTOBER 1, 2024
Generative AI in business is transforming content creation, customer interactions and decision-making, while also raising new ethical challenges. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
OCTOBER 1, 2024
My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 1, 2024
Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all. Salesforce referred to the incident as a “degradation of service” and issued a number of updates throughout the day on Tuesday. As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate.
Acrolinx
OCTOBER 1, 2024
The easiest way to explain subject-verb agreement is like this: Singular subjects require verbs in the singular form, while plural subjects require verbs in the plural form. For example: The grass grows. (singular subject, verb in singular form) The dogs bark. (plural subject, verb in plural form) Piece of cake, right? You’d think so, but the reality is that sometimes getting your verbs to align with your subjects can actually be a tricky matter.
Martech
OCTOBER 1, 2024
This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.
PureB2B
OCTOBER 1, 2024
Forming strategic content partnerships go beyond co-creation and efficiency, here's how it helps build B2B thought leadership too.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
OCTOBER 1, 2024
U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.
sagefrog
OCTOBER 1, 2024
The HubSpot INBOUND Conference has been a consistent beacon of knowledge and inspiration for marketers, sales professionals, and customer service teams, shedding light on the latest strategies, technologies, and trends shaping the future of business. This year, the 2024 edition of INBOUND did not disappoint, delivering a wealth of insights and updates, especially around the growing influence of artificial intelligence.
Martech
OCTOBER 1, 2024
Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and devices.
B2BMarketing.net
OCTOBER 1, 2024
In the current fast-changing business environment, B2B marketers often find themselves dealing with continuous changes, whether they come in the form of new strategies, technologies or organizational shifts. The report “Overcoming Transformation Fatigue” by Emergn explores the challenges organizations encounter during continuous change initiatives.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 1, 2024
Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today at the Opticon London event. What NetSpring brings. As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines.
Digilant
OCTOBER 1, 2024
Meta’s Bugs, Google’s Legal Battle, and Bidstream Chaos Welcome to this week’s Asterisk , where we dive into the key stories impacting advertisers. From bugs disrupting Meta’s ad tools to the wrap-up of Google’s antitrust trial, here’s what you need to know. Meta’s Platform Bugs Cause Major Losses for Advertisers Meta’s advertising tools have been experiencing frequent bugs, leading to significant financial losses for brands.
Acrolinx
OCTOBER 1, 2024
How AI writing tools work Are you feeling overwhelmed by the sudden increase in software, AI writing apps, and features? How can you compare the value of one solution to another? Our blog doesn’t cover everything or tell you what to choose. Instead, it offers a few tips and tricks for choosing the best AI writing program for your enterprise. Because every content team is different!
Parse.ly
OCTOBER 1, 2024
Enhance SEO with quality, clarity, and conciseness. Discover strategies to boost search traffic and adapt to Google's changing algorithm. The post Getting More From Google to Maximize Search Traffic appeared first on Parse.ly.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
seo.co
OCTOBER 1, 2024
When you offer pay-per-click (PPC) ad services to your clients, like Google Ads, it takes quite a bit of time to onboard clients, manage Google Ads accounts, check analytics, and make the necessary changes to improve click through rates. If your priority is to grow your business, that’s hard to do when you’re constantly weighed down with clients. There are only so many hours in a day, and at some point, you won’t be able to take any more clients.
Lusha
OCTOBER 1, 2024
Fall is here, bringing with it two things: pumpkin-spiced lattes and the start of Q4. For many of us, that means crunch time – the perfect opportunity to refresh your strategy and gear up for the year’s final push. At Lusha, we’re super excited to bring you our latest feature updates, designed to help you work faster and more effectively.
Animalz blog
OCTOBER 1, 2024
When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. Now, she’s a LinkedIn Top Voice with nearly 40,000 followers , and her journey is full of surprises. I caught up with Sara to discuss how she built her following, the unexpected benefits of her LinkedIn presence, and what she’s learned in her role as Head of Marketing at Stryber , a corporate venture builder and strategic growth consultancy.
MarketJoy
OCTOBER 1, 2024
Explore MarketJoy’s future-focused view of healthcare’s transformation and learn why outbound marketing is the most effective way to engage with this rapidly evolving sector. The healthcare industry is on the brink of a dramatic transformation. As one of the fastest-growing sectors globally, it’s being driven by rapid technological advancements, an aging population, and changing patient expectations.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
OCTOBER 1, 2024
As an independent consultant, navigating the financial landscape can be both lucrative and difficult. Understanding and filing your taxes on a quarterly basis is one of the most important parts of managing your finances. Freelancers and business owners have to handle taxes more proactively than regular employees do. With the help of this extensive book, you will get the knowledge and skills necessary to efficiently handle your quarterly taxes, optimize your tax savings, and maintain IRS complian
Marketing Insider Group
OCTOBER 1, 2024
Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data.
Sprout Social
OCTOBER 1, 2024
“You act like a founder.” In our eight years working together, those were the second-most meaningful words Justyn Howard, Sprout’s co-founder, former CEO and current executive chair, said to me. Knowing that Justyn saw the same passion, vision and resilience of Sprout Social’s founding team was an incredible compliment and fueled my desire to deliver for this team.
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. Following this event, I asked Molloy to share what she discovered during some of the Summit’s lectures.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClearVoice
OCTOBER 1, 2024
We’ll just come out and say it: Finance isn’t exactly the most thrilling topic for most. That’s why it’s crucial to approach it in a way that really grabs your audience’s attention, helping them connect with your business and see how your solutions can benefit them. To help with that, we’ve pulled together some top content marketing strategies specifically for the finance sector, with a focus on open banking and embedded finance.
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