Wed.Dec 12, 2012

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.

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Trending Sources

LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.

How to Talk About Pricing Without Scaring People Off

Hubspot

Politics. Religion. Now that I’ve gotten those out of the way, let’s talk about another topic rarely broached at the marketing dinner table. Pricing. I know, I know. It’s scary.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

8 of Our Absolute Favorite 2012 Holiday Campaigns

Hubspot

It's that time of year again! The malls are packed. Discounts are everywhere. People are looking for opportunities to volunteer or donate to charity. Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties.

Is Marketing hurting your company?

Integrated B2B

The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. But could much of this hard work be misguided?

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Modern B2B Marketing

by Dayna Rothman There is always so much going on around the Holidays! Your weekends are packed with parties and at work you are trying to get everything done before the New Year.

Jyske Bank playing “stupid smart”? Really?

Integrated B2B

There is upheaval in the Danish banking and marketing sectors. One bank’s ill-judged campaign has opened it up to humorous and not so humorous criticism from competitors and the public, and the commentators are having a field day. Jens Kofoed, the chairman of Kreab Gavin Anderson , which describes itself as a global strategic communications partnership, is caustic in his criticism of Danish bank Jyske Bank’s ad attack on its much larger competitor Danske Bank.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Marketing Life Lessons

Great B2B Marketing

There are some lessons learned in life that apply strongly to marketing (and vice versa). Here are five for your consideration. Lesson 1: What you don’t know can hurt you. As a marketer, you need to have better and more current information about marketing than your CEO and sales VP. And if you are a marketing services provider, you had better know more than your client, at least about the subject in which you specialize.

5 Steps the Internet Buyer Goes Through

Sales Intelligence View

Every salesperson who’s been in the business more than a few months understands the sales cycle, but what of the buying cycle?

5 Tips for Using Your Most Valuable Health Content Resource

Fathom

What are the side effects of this treatment? How long will recovery take? Will it hurt? As a healthcare marketer, you strive to answer your audience’s questions.

Appealing to All Decision Makers

Sales Intelligence View

In most business organizations, more than one individual holds decision-making responsibility. This is especially true when there is a large volume order or a very costly item. When multiple executives weigh in on a purchase decision, a salesperson has to work harder to get a sale.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

WriteSpark: Best Blog Posts about Content Marketing

WriteSpark

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies.