KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. This group is leaving high school, entering college, and going into the workforce. While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generat

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. You’ve just got home and you’re hungry. So you take a steak out of the freezer, and throw it into a hot pan. The result, of course, won’t be what you hoped for. Of course, most of us know you can’t transform an icy lump into a sizzling dinner without letting it thaw.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Webinar Metrics 153

Marketing Insider Group

DECEMBER 11, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in […].

B2B Sales 207

B2B Sales Consulting Training B2B Marketing 207

Kabbage

DECEMBER 11, 2018

When was the last time you hit refresh on your elevator pitch? If you have to think about it or worse, realize you … Read More. The post How To Write An Incredible Elevator Pitch appeared first on Grow With Kabbage.

Marketing 167

Marketing 167

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

DECEMBER 11, 2018

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]. The post Say Something New: 10 Ways to Justify Original Research appeared first on Marketing Insider Group.

Research 203

Research Content Marketing Conversion Content 203

KoMarketing Associates

DECEMBER 11, 2018

B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? Furthermore, what are their key goals for utilizing the latest technology? To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”.

Marketing AI 145

Marketing AI Marketing Report B2B Marketing Planning 145

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some of your marketing time improving your social media channels is a smart investment.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Oktopost

DECEMBER 11, 2018

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. Although LinkedIn has released this format back […].

Lead Gen 117

Lead Gen Linkedin Leads Lead 117

Kapost

DECEMBER 11, 2018

People in the content world talk a lot about ideation—how to generate topic ideas for new content, how to figure out what your audience wants to consume, how to keep. The post Is This a Bad Idea? A Checklist for Evaluating Content Topics appeared first on Kapost Content Marketing Blog.

Content 105

Content Generation Content Marketing Marketing 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SnapApp

DECEMBER 11, 2018

It’s that time of year again: preparations for the new year are in full swing, from full blast holiday music flooding every department store to magazines announcing the seven kinds of juice cleanses that will kick off your new year right. And those new year preparations hold a special place in the hearts of marketers, as we all magically transform into futurists, ready to unleash our yearly “marketing trends to watch for” blog posts on the internet. source.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

Ontraport

DECEMBER 11, 2018

New business owners often set out with one immediate goal in mind: to gain customers. You want to prove that your product or service is something people want and need, and you want to make sales and make money to create a viable business. But making sales typically doesn’t happen quite that easily. Before you […]. The post The Secret to Gaining and Retaining Leads appeared first on The ONTRAPORT Blog.

Leads 102

Leads Lead Marketing Qualified Leads Marketing Automation Services 102

Scoop.it

DECEMBER 11, 2018

Copywriting is the craft and sometimes art of writing words to achieve a specific purpose, usually to sell something. SEO copywriting is writing content for the specific purpose of better ranking the content, or the page that contains it, in search engine query results. As the search engine in question is usually Google, it’s easy to say that SEO copywriting is mostly writing content that Google likes.

Copywriting 94

Copywriting SEO Google Long Tail Marketing 94

BOP Design

DECEMBER 11, 2018

How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannersnack

DECEMBER 11, 2018

Did you know that you can now create a Facebook cover video in just a few minutes? And, that you can enhance your page and attract more fans and shares simply by doing that? Well, it is true. And, with this article, I will walk you through the basic steps of video cover creation and […].

Facebook 89

Facebook Video Marketing Social Media Media 89

Schubert B2B

DECEMBER 11, 2018

These days, almost everyone is drowning in emails. Take a look at anyone’s inbox and you’re bound to see an assortment of emails –from spam and discount codes to newsletters and messages from friends and colleagues. With all of these emails vying for your readers’ attention, how can you rise above the clutter? A compelling subject line can mean the difference between someone opening your B2B marketing email, deleting it or, even worse, marking it as spam.

Tips 83

Tips CAN-SPAM Marketing Automation Services Budget Programs 83

Hubspot

DECEMBER 11, 2018

When I graduated college, I didn't have much prior work experience, besides a high school gig at a chocolate shop and a college internship at a publishing firm. However, I had something I believed made up for it -- hard and soft skills. Admittedly, some of these skills likely didn't stand out to recruiters as particularly impressive. "Facebook", for instance, is probably a skill I didn't need to include, seeing as I wasn't even applying for a social media position.

Hubspot 89

Hubspot Work Management Ethics Adwords 89

EveryoneSocial

DECEMBER 11, 2018

When it comes to sharing and posting online, social media mistakes can and will happen. Whether it is a grammar error, forgotten link, or you tagged the wrong social account, these things are pretty common. However, many companies (even yours included) are probably making other social blunders still, affecting your ROI and brand results. Social media is no longer just a “nice-to-have” for basic brand presence and is where customers and buyers hangout the most.

Social Media 87

Social Media Paid Search Agency Companies Media 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Emplifi

DECEMBER 11, 2018

Facebook audience insights is the bread and butter of any digital marketing campaign.But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?

Facebook 82

Facebook Marketing Management Social Media Marketing 82

Heinz Marketing

DECEMBER 11, 2018

By Mike Schultz, President, RAIN Group. Isn’t it amazing how some days just start off better than others? You wake up feeling refreshed, the kids practically get themselves ready, and when you show up at work, you accomplish a lot within the first hour. It feels like everything is going your way. Then there are days when it’s a struggle to get out of bed and get to work.

Product 74

Product Activities Work Management Practices 74

Brandwatch Marketing

DECEMBER 11, 2018

The beauty industry is going through a major change in the way they advertise. Celebrity ambassadors are being replaced by YouTube vloggers as the main advertisers.

Advertisements 74

Advertisements Advertising Youtube 74

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing online attention connects to a real world impact, I started wondering about publicity: what kind of early publicity makes an impact on a film’s ultimate success? From sequels to biopics, there was a lot going on at the box office in November.

Press 69

Press Wiki Correlation Traffic 69

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

DECEMBER 11, 2018

If you’ve ever came across Tim Ferriss’ iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background while you sleep. One of the main ideas he constantly talks about is the concept of passive income. After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic,

Paid Content 75

Paid Content Work Management Planning Marketing Management 75

Delivra

DECEMBER 11, 2018

This post was last updated December 2018. Restaurant email marketing is a great way to draw in local customers and maintain a profit. Successful restaurant email marketing is essential. What’s more, when done correctly, restaurant email campaigns and newsletters allow you to remain relevant, no matter the cuisine you represent. Implementing fine-tuned messaging and campaigns, building loyal patrons from your contact list, and selecting the optimal email software is a must.

Email Marketing 66

Email Marketing Work Management Marketing Management Campaigns 66

Magisto

DECEMBER 11, 2018

Birthdays are special events. They work as small rites of passage that gather people, gifts and birthday cake all on the same day. Just like in weddings and funerals, at birthdays people feel like they should say something about the event so clichés are thrown around in an attempt to add originality and gravitas to the moment. These commonplaces people say usually ruin the moment.

Best Practices 64

Best Practices Fulfillment Lock-In Video Marketing 64

Outreach

DECEMBER 11, 2018

Always be closing. As a sales professional, you know your goal is to live up to the quintessential Glengarry Glen Ross quote, but do you know how to do this? How to reach out to new prospects, build relationships and deliver value to the customers and your company? If not, or if the thought of outbound prospecting and speaking to strangers sounds terrifying, don’t worry.

Training 63

Training Education Lead Scoring Lead Ranking 63

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Fusion Marketing Partners

DECEMBER 11, 2018

Today, I’m writing specifically to sales leaders, though the myth of more applies to anyone in sales. We are about […].

67

67

BOP Design

DECEMBER 11, 2018

At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative. We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. On the ratings and reviews platform Clutch, we’re listed as one of the top print and web design companies.

Design 59

Design Paid Search Agency Work Management Companies 59

ClearVoice

DECEMBER 11, 2018

Whether it is a product, a destination, a property or a person, every brand wants to share their unique proposition with the masses. Or more specifically, with the media. This makes a publicist an indispensable part of reporting and journalism, since individuals and agencies are responsible with sharing trends, updates and news for their clients. The connection between a journalist and a publicist is a give-and-take type of tug-of-war, but one that can be mutually beneficial for each professiona

Public Relations 63

Public Relations Rules PR Press 63