Tue.Dec 11, 2018

How to Target Generation Z in B2B Marketing

KoMarketing Associates

b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.

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Thinking beyond the quarter: 5 ways content marketers can aim for long-term success

Tomorrow People

Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. You’ve just got home and you’re hungry. So you take a steak out of the freezer, and throw it into a hot pan.

Report: B2B Marketers Remain Slow to Adopt New Technologies

KoMarketing Associates

B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? Furthermore, what are their key goals for utilizing the latest technology?

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Say Something New: 10 Ways to Justify Original Research

Marketing Insider Group

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Best Email Apps for Small Business Owners

Webbiquity

Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting.

More Trending

DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company

DiscoverOrg

The best way to prepare for the future is to understand the past: You have to know where you came from. And to direct future growth and change, you need a vision, and the right people and structures in place. When DiscoverOrg started out in 2007, it was a data company.

Top 10 ABM Mistakes

The Point

ABM KPIs to Measure (and those to ignore)

Act-On

Do you want to be able to measure the success of your account-based marketing program? Here are a few account-based marketing KPIs you can use. Account-Based Marketing Reports & Analytics

Where’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.

Biznology

Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people behind the top marketing technology products out there.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

? ? Have you ever wished you could see a year into the future?

The Ultimate Guide to SEO Copywriting How to Write Content Google Will Like

Scoop.it

Copywriting is the craft and sometimes art of writing words to achieve a specific purpose, usually to sell something. SEO copywriting is writing content for the specific purpose of better ranking the content, or the page that contains it, in search engine query results.

How to Determine the Success of Your Content Marketing Strategy

BOP Design

How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing.

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How To Write An Incredible Elevator Pitch

Kabbage

When was the last time you hit refresh on your elevator pitch? If you have to think about it or worse, realize you … Read More. The post How To Write An Incredible Elevator Pitch appeared first on Grow With Kabbage. Marketing

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Marketing-for-Leads Guide: Step 4 – Define “qualified sales lead”

Sales Lead Insights

Step 4: Determine the definition of a “qualified sales lead” with which marketing, sales and corporate management agree. Your goal as a marketer is to help generate sales. Although there are some steps in closing sales that are out of your control, what you can do is identify qualified sales leads up front. If marketing, […]. The post Marketing-for-Leads Guide: Step 4 – Define “qualified sales lead” appeared first on Sales Lead Insights.

How to Improve Your Social Media Channels

Modern B2B Marketing

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34

Is This a Bad Idea? A Checklist for Evaluating Content Topics

Kapost

People in the content world talk a lot about ideation—how to generate topic ideas for new content, how to figure out what your audience wants to consume, how to keep. The post Is This a Bad Idea? A Checklist for Evaluating Content Topics appeared first on Kapost Content Marketing Blog.

Bop Design Listed as Top Global 75 B2B Design Company

BOP Design

At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

LinkedIn Lead Gen Forms: 9 Best Practices for Increasing Conversions

Oktopost

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. Although LinkedIn has released this format back […]. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn

2,019 Marketing Trends to Watch in 2019

SnapApp

It’s that time of year again: preparations for the new year are in full swing, from full blast holiday music flooding every department store to magazines announcing the seven kinds of juice cleanses that will kick off your new year right.

4 Tips for Creating Powerful Email Subject Lines

Schubert B2B

These days, almost everyone is drowning in emails. Take a look at anyone’s inbox and you’re bound to see an assortment of emails –from spam and discount codes to newsletters and messages from friends and colleagues.

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The Modernization of Makeup: Advertising

Brandwatch Marketing

The beauty industry is going through a major change in the way they advertise. Celebrity ambassadors are being replaced by YouTube vloggers as the main advertisers. Advertising consumer packaged goods cosmetics CPG cpg industry makeup

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Myth of More in Sales

Fusion Marketing Partners

Today, I’m writing specifically to sales leaders, though the myth of more applies to anyone in sales. We are about […]. Guest Expert Contributor

The Secret to Gaining and Retaining Leads

Ontraport

New business owners often set out with one immediate goal in mind: to gain customers. You want to prove that your product or service is something people want and need, and you want to make sales and make money to create a viable business. But making sales typically doesn’t happen quite that easily. Before you […]. The post The Secret to Gaining and Retaining Leads appeared first on The ONTRAPORT Blog. Marketing Automation

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Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing

SocialBakers

Facebook audience insights is the bread and butter of any digital marketing campaign.But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To

Create an Awesome Facebook Cover Video In 3 Minutes

Bannersnack

Did you know that you can now create a Facebook cover video in just a few minutes? And, that you can enhance your page and attract more fans and shares simply by doing that? Well, it is true. And, with this article, I will walk you through the basic steps of video cover creation and […].

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.