SmartBug Media

NOVEMBER 1, 2019

Once upon a time, a copywriter was the go-to when it came to any and all marketing copy—but that was before the dawn of the blog. Today, if your organization has a blog, you have to ask yourself whether you’re writing the right type of copy or content for your target personas to achieve the greatest impact. Blogging continues to be a priority for marketers, with 53 percent of marketing professionals naming blogging as their top content marketing priority, according to HubSpot.

Copywriting 84

Copywriting Best Practices Content PPC 84

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure. About 70% of global digital marketers are measuring ROI, but long before a sales cycle has concluded – the average B2B sales cycle usually takes place over the course of six mon

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image.

Advertising Agencies 130

Advertising Agencies Amazon Paid Search Agency Thought Leadership 130

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year. Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech Advisor

NOVEMBER 1, 2019

How does a small business create competitive UX design without a big UX team or considerable investments? Nataly Manuylova, senior UX designer at MightyCall, shares insights for teams and companies of any size. As humans, we’re driven by visual stimuli. Our long-term memory is populated with pictures, not words. Our imagination sparks world-changing inventions. 90% of information transmitted to our brain is visual.

Small Business Marketing 84

Small Business Marketing Design Business Terms and Conditions 84

xiQ

NOVEMBER 1, 2019

xiQ for Salesforce increases Salesforce usage by 47%. REDWOOD CITY, Calif., Nov. 01, 2019 – xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced today an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM. “xiQ for Salesforce” increases Salesforce usage by 47%. “xiQ f

Advertising Agencies 62

Advertising Agencies Account Based Marketing B2B Trigger Marketing 62

Hubspot

NOVEMBER 1, 2019

Just like when I first watched The Matrix , when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website.

Marketing Websites 75

Marketing Websites Click Rate Wikipedia Pricing 75

Optinmonster

NOVEMBER 1, 2019

In this tutorial, you’ll learn how to create a “Spin to Win” coupon wheel campaign that will boost engagement and conversions. Seriously. Gamified optins have been known to turn 2-3% conversion rates into conversion rates of 30% or more. Gamification works because it’s engaging and memorable. And, when people start thinking about your brand more often, they get curious.

Marketing Analytics Tools 64

Marketing Analytics Tools Click Rate Rules Conversion Rate 64

Martech Advisor

NOVEMBER 1, 2019

Jayaram Bhat, CEO, Squelch in this article writes about the evolution of customer experience and what marketers can accept in the coming year 2020. As co-founder and CEO of Squelch, I’ve gotten to know leaders from across the customer experience industry — from world-class analysts to visionary founders of professional organizations and fellow CEOs of the support and success platforms that make top-notch CX possible.

Marketing AI 61

Marketing AI Trends Marketing Management Paid Search Agency 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClearVoice

NOVEMBER 1, 2019

There are plenty of abbreviations thrown around haphazardly in the content industry — TK, SEO, SEM — and the list goes on. But one that you perhaps haven’t given much thought to is ROI, which stands for return on investment. For talented wordsmiths who build their career one paragraph at a time, understanding the value of your work and using that information to land and retain clients is an invaluable skill.

ROI 56

ROI Allocation SEM Click Rate 56

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image.

Advertising Agencies 51

Advertising Agencies Amazon Paid Search Agency Thought Leadership 51

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. According to eMarketer , the native ad spend in the US alone will climb up to $52.75 billion by 2020. As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks,

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

DivvyHQ

NOVEMBER 1, 2019

A lot of time and effort goes into producing content, so naturally your team will want to know how much their hard work is moving the needle. There are a variety of ways (methods, tools and techniques) to measure effectiveness, so let's start with the most important insights to nail down: which content formats, topics and channels are delivering results.

Advertising Channels 53

Advertising Channels Analytics Content Best Practices 53

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

xiQ

NOVEMBER 1, 2019

xiQ for Salesforce increases Salesforce usage by 47%. REDWOOD CITY, Calif., Nov. 01, 2019 – xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced today an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM. “xiQ for Salesforce” increases Salesforce usage by 47%. “xiQ f

Advertising Agencies 48

Advertising Agencies Account Based Marketing B2B Trigger Marketing 48

BenchmarkONE

NOVEMBER 1, 2019

Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. It’s easy to digest, it’s engaging and entertaining, and it can quickly provide information to a curious audience of potential buyers. Introducing video into your marketing strategy seems like a no-brainer.

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

Salesforce Marketing Cloud

NOVEMBER 1, 2019

As a business development rep (BDR) at Evergage, I’ve watched a lot of companies go through the software solution evaluation process. Selecting the proper vendor can be daunting, especially with the exponentially growing number of software providers on the market today.

Vendors 45

Vendors Software Process Paid Search Agency 45

Visitor Queue

NOVEMBER 1, 2019

Trying to generate leads for your B2B business? If so, you’ve likely considered whether it’s worth it to buy an email list. B2B email lists can be used during cold email prospecting because you already have a list of people to reach out to. You save time compared to finding email addresses on your own, […]. The post Who are the Best B2B Email List Providers?

B2B 44

B2B Best Practices Buy Generation 44

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Stevens & Tate

NOVEMBER 1, 2019

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day. The following articles come from popular marketing blogs.

Trends 40

Trends Planning Paid Search Agency Marketing & Strategy 40

DivvyHQ

NOVEMBER 1, 2019

A lot of time and effort goes into producing content, so naturally your team will want to know how much their hard work is moving the needle. There are a variety of ways (methods, tools and techniques) to measure effectiveness, so let's start with the most important insights to nail down: which content formats, topics and channels are delivering results.

Advertising Channels 40

Advertising Channels Analytics Content Best Practices 40

Stevens & Tate

NOVEMBER 1, 2019

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day. The following articles come from popular marketing blogs.

Trends 40

Trends Planning Paid Search Agency Marketing & Strategy 40

DivvyHQ

NOVEMBER 1, 2019

A lot of time and effort goes into producing content, so naturally your team will want to know how much their hard work is moving the needle. There are a variety of ways (methods, tools and techniques) to measure effectiveness, so let's start with the most important insights to nail down: which content formats, topics and channels are delivering results.

Advertising Channels 40

Advertising Channels Analytics Content Best Practices 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Genroe

NOVEMBER 1, 2019

A simple change in words can influence the response. Choose your words wisely as it may skew your results! Transcription of this Video Hi, my name’s Adam Ramshaw. I’m from Genroe. Today’s customer feedback question is “How much can one word in the question influence the answer?” When we write a customer survey, we’re really […].

Customer Surveys 40

Customer Surveys Video Marketing Design 40

Televerde

NOVEMBER 1, 2019

In this edition of On The Yard, Xavier Major, Lead Generation Marketing Supervisor at Televerde will talk about the top three ways to refine your demand generation engine. This 20-minute synopsis covers all the tips and tricks you need to know to make your demand generation processes run as smooth as possible. Subscribe to On the Yard to receive alerts as new episodes post.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Ideal Customer Profiles Demand 40

FMG Suite

NOVEMBER 1, 2019

Does your financial advisory brand have a logo? If not, you could be missing out on one of the most effective branding tools available. Think about some of the famous logos you immediately recognize — McDonald’s arches, Apple’s apple symbol, the Nike® “swoosh” and other well-known logos. These logos have become synonymous with their respective brands and enjoy global recognition. .

Design 40

Design Work Management Budget Programs Social Media 40

Integrated B2B

NOVEMBER 1, 2019

International B2B marcomms agency BBN, represented by cylindr in Denmark, has released its annual report for 2018/2019. BBN’s position as the number one international business-to-business agency has been reinforced by growth across all key figures. cylindr, the Copenhagen office of global marcomms agency BBN, has announced the release of BBN’s 2018/19 annual report.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Pearl Digital Marketing

NOVEMBER 1, 2019

How does SEO, or search engine optimization , figure into the overall valuation of a business? We usually think of it strictly in terms of marketing, but have you ever considered how SEO can help to increase your overall business value? Businesses that show consistently positive results are in high demand and SEO has the potential to produce those results at a comparatively low cost.

Lead Scoring 40

Lead Scoring Lead Ranking SEO Business 40

Outbrain

NOVEMBER 1, 2019

This year’s Digiday Modern Retail Summit was full of unique and interesting conversations. Brands and tech providers alike spoke about how they’re tackling the “retail apocalypse” and developing new strategies to draw consumers in. Marketers have been trying to figure out how to maximize return throughout this evolution — some creating brands like Quip or Hello Fresh, some building mega-malls like American Dream in New Jersey.

Ad Exchange 37

Ad Exchange Advertisements Advertising Vendors 37

SendX

NOVEMBER 1, 2019

Before I start with this ActiveCampaign vs Mailchimp comparison, I want you to picture this scenario: you enter a small local store in your neighborhood, you know the owner, the owner knows you - he even lets you know after greeting you that your favorite brand of chocolate is back to the store, after a few days of absence. "Oh, no ingredients for the afternoon soup today?

Tools 31

Tools Deliverability Comparison Pricing 31