Sat.Dec 01, 2018

Martech is a mainstream marketing profession, latest Gartner data confirms


As 2018 comes to a close, we can affirm that this was the year that the martech profession crossed into the mainstream. Marketing technologists are no longer unicorns. I was struck by this anecdotally with the speakers and attendees at the MarTech conference in October.

Women’s Empowerment on Rosa Parks Day


Among the countless legacies in our U.S. history, Rosa Parks is one that helped with the advancement of the civil rights movement—and in such a simple way by refusing to give up a seat on a bus.

B2B Reads: Consultative Selling, Mood Marketing, and the Sales Flywheel

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In Praise Of Pushy Sales People. Sometimes being pushy salesperson has its advantages. Thanks for your thoughts, David Brock. Consultative Selling May Not Mean What You Think It Means.

5 Ways Promotional Models Will Boost Your Sales This Holiday

Altitude Branding

With the festive season around the corner and I’s a wonderful opportunity to boost sales. Every business owner is looking for ways to beat the competition. It’s high time you went on a creative streak to find a way to boost your sales.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

2019 Email Marketing Predictions: Interactivity, Accessibility & Privacy


Email marketing celebrated its 40th anniversary this year, and it continues to display its versatility as the primary digital channel for marketers. Email Marketing