Tue.Feb 26, 2013

Trending Sources

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. I’m done with it – people echoing echoes everywhere.

Is Customer Experience The Future of Marketing?

B2B Marketing Insider

Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership.

Salespeople: Expand Your Reach and Your Income

Your Sales Management Guru

Increasing Your Reach and Your Income. Last Tuesday I presented a web cast to a number of people on the topic of how to partner or how to work with other organizations that are “ non-competitive but sell in to your existing market”. I call these Business-EcoSystem partners.

Best Content Curation Tools for Entrepreneurs and SMBs

Writtent

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.

Culture Always Wins: Closing the Cross-Cultural Sale

ViewPoint

Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. Your leads may be perfect. They may have the budget and the authority to buy. They may need what you’ve got. They may be ready to purchase. But there’s one problem: They’re on the other side of the world. And for all the talk of globalization, the potential for misunderstandings and mistrust is exponentially higher when salespeople are forced to reach across the cultural chasm.

Wisdom on the Future of Advertising

Paul Gillin

Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). I agree with every single one of his 11 conclusions, however. In particular, he notes that purpose will be more important than strategy and that trust will be absolutely essential.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards

Fathom

Fathom’s talented conversion rate optimization team led by Mike Perla brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning.

Test 27

Your fans want to know exactly how you did it

Biznology

People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.”

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Marketing Automation Systems are on the Rise

Webbiquity

Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Mobile-Friendly Email: Trends and Best Practices

Marketing Action

42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study.

What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever.

Crafting Your Unique Brand Promise: Finding the Big Idea

Great B2B Marketing

Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly better than your competitors? You can find it in The Big Idea—your unique brand promise.

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Future is NOW for B2B

ANNUITAS

Every year an article is published that lists forward-looking statements about the year to come for B2B marketing and sales. The article is followed by several proof-points about why the future will be different for those in the B2B space, especially this year. While these articles do provide some good insights, they miss one vital fact: that the future is now. Read the latest article by Carlos Hidalgo @cahidalgo as seen in today’s ADMA newsletter. Full story here.

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities.

Two Living Reasons Why Scouting Still Matters

Marketing Craftmanship

Boy Scout Honor Medal with Crossed Palms. Last night, my 16 year-old grandson was awarded the Boy Scout Honor Medal with Crossed Palms for saving his younger brother and himself from drowning in a sudden squall and rip current in the Pacific Ocean. The Boy Scouts of America gives this award only “in exceptional cases to a youth member or adult leader who has demonstrated unusual heroism and extraordinary skill or resourcefulness in saving or attempting to save life at extreme risk to self.”