Tue.Feb 26, 2013

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. I’m done with it – people echoing echoes everywhere.

Is Customer Experience The Future of Marketing?

B2B Marketing Insider

Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership.

Trending Sources

Best Content Curation Tools for Entrepreneurs and SMBs

Writtent

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded.

The Social Marketer’s Urban Twictionary [Infographic]

Modern B2B Marketing

by Jason Miller Ever wonder how a word gets into the Merriam-Webster dictionary? It’s one of the most popular questions facing their editors on a daily basis. The answer is quite simple actually: usage.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Culture Always Wins: Closing the Cross-Cultural Sale

ViewPoint

Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. Your leads may be perfect. They may have the budget and the authority to buy. They may need what you’ve got. They may be ready to purchase. But there’s one problem: They’re on the other side of the world. And for all the talk of globalization, the potential for misunderstandings and mistrust is exponentially higher when salespeople are forced to reach across the cultural chasm.

Wisdom on the Future of Advertising

Paul Gillin

Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). I agree with every single one of his 11 conclusions, however. In particular, he notes that purpose will be more important than strategy and that trust will be absolutely essential.

Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards

Fathom

Fathom’s talented conversion rate optimization team led by Mike Perla brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning.

Test 27

Your fans want to know exactly how you did it

Biznology

People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.”

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Marketing Automation Systems are on the Rise

Webbiquity

Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.

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Mobile-Friendly Email: Trends and Best Practices

Marketing Action

42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study.

What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Crafting Your Unique Brand Promise: Finding the Big Idea

Great B2B Marketing

Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly better than your competitors? You can find it in The Big Idea—your unique brand promise.

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains.

The Future is NOW for B2B

ANNUITAS

Every year an article is published that lists forward-looking statements about the year to come for B2B marketing and sales. The article is followed by several proof-points about why the future will be different for those in the B2B space, especially this year. While these articles do provide some good insights, they miss one vital fact: that the future is now. Read the latest article by Carlos Hidalgo @cahidalgo as seen in today’s ADMA newsletter. Full story here.

B2B 2

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Two Living Reasons Why Scouting Still Matters

Marketing Craftmanship

Boy Scout Honor Medal with Crossed Palms. Last night, my 16 year-old grandson was awarded the Boy Scout Honor Medal with Crossed Palms for saving his younger brother and himself from drowning in a sudden squall and rip current in the Pacific Ocean. The Boy Scouts of America gives this award only “in exceptional cases to a youth member or adult leader who has demonstrated unusual heroism and extraordinary skill or resourcefulness in saving or attempting to save life at extreme risk to self.”