Tue.Feb 26, 2013

Is Customer Experience The Future of Marketing?

Marketing Insider Group

Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership.

5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.

Trending Sources

The Social Marketer’s Urban Twictionary [Infographic]

Modern B2B Marketing

by Jason Miller Ever wonder how a word gets into the Merriam-Webster dictionary? It’s one of the most popular questions facing their editors on a daily basis. The answer is quite simple actually: usage.

Starting to Think About Purchasing B2B Marketing Services? (Part 3)


Here are the Most Frequently Asked Questions for the Late-Stage Buyer. Part Three of Three. There are many options when it comes to purchasing marketing services.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

Your fans want to know exactly how you did it


People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.”

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Marketing Automation Systems are on the Rise


Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Mobile-Friendly Email: Trends and Best Practices

Marketing Action

42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study.

What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever.

Crafting Your Unique Brand Promise: Finding the Big Idea

Great B2B Marketing

Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly better than your competitors? You can find it in The Big Idea—your unique brand promise.

Sales Operations Instant Lead Routing Technology Advances


A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Two Living Reasons Why Scouting Still Matters

Marketing Craftmanship

Boy Scout Honor Medal with Crossed Palms. Last night, my 16 year-old grandson was awarded the Boy Scout Honor Medal with Crossed Palms for saving his younger brother and himself from drowning in a sudden squall and rip current in the Pacific Ocean. The Boy Scouts of America gives this award only “in exceptional cases to a youth member or adult leader who has demonstrated unusual heroism and extraordinary skill or resourcefulness in saving or attempting to save life at extreme risk to self.”

Sales Operations Instant Lead Routing Technology Advances


A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities.

The Future is NOW for B2B


Every year an article is published that lists forward-looking statements about the year to come for B2B marketing and sales. The article is followed by several proof-points about why the future will be different for those in the B2B space, especially this year. While these articles do provide some good insights, they miss one vital fact: that the future is now. Read the latest article by Carlos Hidalgo @cahidalgo as seen in today’s ADMA newsletter. Full story here.