Contently
JANUARY 7, 2020
I hate the lightbulb icon as a symbol for ideas. It’s too binary: First you need an idea, then (eureka!) you have the answer. That’s not how great marketing happens. It happens not in theory but in reality, through constant testing and iterating. The days of Don Draper concocting a single campaign are so last quarter/year/decade/century.
Martech Advisor
JANUARY 7, 2020
In the wake of digital transformation, account-based marketing is starting to surge in popularity as more organizations recognize the value in targeted approach and strategy. At Madison Logic, we proudly champion the future of ABM, recently receiving recognition as a top-ten worldwide innovator for our efforts. Here's why, shares, Tom O’Regan, CEO Madison Logic.
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DivvyHQ
JANUARY 7, 2020
Measuring a tactic like advertising is pretty straightforward. Tracking leads or a sale directly back to a piece of content is not. But it's vital to measure your blog content effectiveness to prove the worth of your content marketing activities. Here's how.
The Point
JANUARY 7, 2020
Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and any other bells and whistles you might have at your disposal – will enable you to suddenly make up for leads and opportunities that should have been developed weeks and months ago.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
JANUARY 7, 2020
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading → The post Your How-To Plan for 12 Months of Customer-Focused Blogging appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
JANUARY 7, 2020
Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. Then came the smash and attention-grab known as election year advertising spending, and things became a bit less secure and much less predictable. After all, in the content world, it’s all about the eyeballs , right? But in the year ahead, there’s going to be the added challenge of remaining both relevant and on people’s radar when candidates and political action
ClickDimensions
JANUARY 7, 2020
Why should your business be on social media? The short answer is that everyone else is – your customers, your competitors, nearly everyone. According to We Are Social, 3.48 billion people around the globe are active on social media and that number continues to grow every year. To reach your customers where they are and ensure that your brand’s voice is heard, you need to be there too.
Adobe Experience Cloud Blog
JANUARY 7, 2020
I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. To me, it is almost like a play. There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer.
Hubspot
JANUARY 7, 2020
Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ponder about the future of your business but there is one certainty you'll be dealing with; more. More data, more people, more process, more complex problems, and more questions around security and data privacy.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DemandBase
JANUARY 7, 2020
Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. We plan all year for this event and make sure we forecast for it in our quarterly plans. Since Dreamforce was later in Q4 than normal, we had to pull out all the stops in order for our quarter to be healthy from start to finish. In this post, we’ll walk through the steps & tactics we took to blow our goal out of the water!
Hubspot
JANUARY 7, 2020
As 2020 begins, you might be under pressure to build strategies, create campaigns, and pitch new ideas quickly to start your first quarter off right. The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. Not only can they stand in the way of your motivation, but they could also prevent you from coming up with new or unique ideas.
NetLine
JANUARY 7, 2020
For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening. During their I/O Event in May of this year, Google announced that beginning February 2020, the newest iterations of Chrome would be more transparent about which third-party cookies were tracking its users and why. .
Jifflenow
JANUARY 7, 2020
Blink and you’ll miss it! This is probably the best way to describe how quickly 2019 flew by. Before we knew it, it was the end of not just a year but also another decade as well. The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Albert
JANUARY 7, 2020
As Fortune 500 companies continue to explore more efficient avenues to grow revenue, reduce costs, and improve customer experience, their. The post 2020 Marketing AI Predictions appeared first on Albert.
Vidyard
JANUARY 7, 2020
When given the choice between text and video, most people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. A well-scripted promo video can be effective with even the scrappiest of budgets, so get creative and get started. What is a Promo Video?
BenchmarkONE
JANUARY 7, 2020
The life of a leader is an exhausting one. Your days are filled with judgment calls, pep-talks, and hours of overtime. It’s easy to scoff at picking up a hobby when your days are packed to the brim, but while your work ethic is commendable, it’s important to find ways to decompress before you burn out. . Burnout isn’t just feeling tired. It’s exhaustion that takes weeks or months to recover from and typically cannot be remedied with a little weekend trip away.
EveryoneSocial
JANUARY 7, 2020
While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Plus, organizations can use this strategy and influencers to reach more of their customers, increase potential buyers, and even help recruit top talent.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ontraport
JANUARY 7, 2020
There are a lot of moving pieces in membership sites — especially when it comes to their content. Whether you’re just getting started with a membership site or have been running one for a while, it can be difficult to figure out what elements you need on each page. You want to provide valuable content to your members and give them what they’re looking for, but it’s challenging to know exactly what they want and need.
Sharpspring
JANUARY 7, 2020
Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. For online businesses, it’s crucial to focus on user experience trends (also referred to as UX trends) and maintain a mobile-friendly website in order to keep a high rank in search engine results pages (or SERPs) and generate higher conv
Martech Advisor
JANUARY 7, 2020
“Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” Delivering great customer experience across channels and customer lifecycle stages, requires a strong technology stack for data collection, management and analysis.
DivvyHQ
JANUARY 7, 2020
Measuring a tactic like advertising is pretty straightforward. Tracking leads or a sale directly back to a piece of content is not. But it's vital to measure your blog content effectiveness to prove the worth of your content marketing activities. Here's how.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Stevens & Tate
JANUARY 7, 2020
It may seem obvious, but building a business is a long-term effort. As such, it requires a long-term strategy. You can’t succeed by only making quick sales. You need to build a customer base — it’s the only way to not only grow, but to survive. Unfortunately, a lot of businesses assume that once someone has made a purchase, that customer is part of their “customer base.” This is not how it works — they usually do not become loyal to your brand after one purcha
SmarkLabs
JANUARY 7, 2020
When your company is launching a new product or service, or even just refreshing your brand messaging, you need to have a solid strategy backing you up. You might think, “well yeah, you shouldn’t unveil anything without having a strategy in mind.” However, “just a strategy” isn’t enough. What you need is a go-to-market strategy (GTM). What’s a go-to-market strategy?
Seismic
JANUARY 7, 2020
Guest article by Bobby Martin, CEO & Co-Founder of Vertical IQ. I started my career working as a commercial banking relationship manager back in the 1990s. During my bank tenure, I discovered that if I took the time to learn about my clients’ businesses and industries, I could ask them better questions, have more meaningful conversations, make better recommendations, and greatly improve upon my chances of winning them as a client.
Square 2 Marketing
JANUARY 7, 2020
Marketing And Sales Tools With AI Should Be Making Your Job Easier, But Are They? You Might Be Using The Wrong Tools. As an article in Selling Power explains, “One of the biggest challenges sales and marketing managers face is keeping up with the avalanche of information their sales and marketing technology tools collect day after day. “When managers drown in data, their ability to make decisions atrophies and sales slow to a crawl.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DivvyHQ
JANUARY 7, 2020
Measuring a tactic like advertising is pretty straightforward. Tracking leads or a sale directly back to a piece of content is not. But it's vital to measure your blog content effectiveness to prove the worth of your content marketing activities. Here's how.
Ontraport
JANUARY 7, 2020
There are a lot of moving pieces in membership sites — especially when it comes to their content. Whether you’re just getting started with a membership site or have been running one for a while, it can be difficult to figure out what elements you need on each page. You want to provide valuable content to your members and give them what they’re looking for, but it’s challenging to know exactly what they want and need.
Madison Logic
JANUARY 7, 2020
This article was originally published by Martech Advisor. In the wake of digital transformation, account-based marketing is starting to surge in popularity as more organizations recognize the value in targeted approach and strategy. At Madison Logic, we proudly champion the future of ABM, recently receiving recognition as a top-ten worldwide innovator for our efforts.
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