Thu.Jan 20, 2022

Buyer Insights Are a Matter of Interpretation

Tony Zambito

The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers.

Product demos, video libraries, and customer experience

Biznology

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions.

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51% of Marketers Still Struggling to Produce Creative Content for Social Media

KoMarketing Associates

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it.

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How To Write an Inspiring Content Marketing Mission Statement [Examples]

Content Marketing Institute

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out. Continue reading → Company News

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Top Yoga Influencers

Tapinfluence

Although yoga may be defined as “exercise” that involves poses, deep breathing, and concentration, it’s really much more than that. Combining ancient disciplines that include physical, mental, and spiritual practices, the application and expression of yoga is as varied as the people who do it.

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Anyword’s ads generated a 946% ROAS for Ted Baker

Anyword

“With Anyword’s help, Ted Baker saw a 29% conversion rate from users who clicked on the ads and then later added items to their carts.” ” The Problem Navigating the constantly-changing commerce landscape can be difficult.

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Data-Driven Marketing Gives You a Jump on Accelerating Sales Deals in the New Year

TrueInfluence

With Terry Arnold, Vice President, Marketing, True Influence. Everyone has a number to hit. After a challenging year of tightened budgets and multiple reforecasts, many B2B marketing and sales teams want to get a jump on booking revenue for this year.

5 New Ways for Startups to Boost Engagement on LinkedIn in 2022

Sage Marketing

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. So how do you gain the most bang for your buck? Read more for my top 5 tips. Once upon a time, LinkedIn was all about your next high stake job.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

The Top 7 Reasons to Syndicate Your Content

Only B2B

30% of B2B marketers consider content syndication their most successful lead generation tactic. Demand Gen Report). You undoubtedly spend a substantial amount of time as a marketer developing excellent content for your website – and you should!

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12 Best Keyword Research Tools

SEMrush

There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out! Keyword Research

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Forrester Digital Transformation

What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas. Account-Based Marketing (ABM) Advertising B2B Marketing

Understanding the Three Layers of E-Commerce Revenue

SmartBug Media

E-commerce is a way for businesses to sell their products directly to consumers by skipping the traditional process of retail.

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

How the Association of Change Management Professionals Launched a New Online Community

Higher Logic

The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic. Introducing a new online space for member engagement represents a big change. How did the staff at the Association of Change Management Professionals pull it off?

The Role of Brand Ambassadors in eCommerce Marketing

Scoop.it

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? Brand ambassadors can help achieve all these objectives. They open up new channels of contact, provided you’ve chosen the right person. Who are brand ambassadors, and why do they matter?

Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Buffer Social

We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online.  

5 best low-cost email marketing tools for content creators on a budget

ConvertKit

Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

A Technical SEO Guide To Lighthouse Performance Metrics via @sejournal, @Jammer_Volts

Search Engine Journal

These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics appeared first on Search Engine Journal.

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

Buffer Social

When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne , wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.”

How to effectively plan your social media campaigns step-by-step

Sprout Social

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data , businesses at large still struggle to organize and execute any given campaign. Reaching your audience. Interpreting results.

How Experts Measure Writing Quality & Content Performance

SEMrush

Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The 22 Best Instagram Editing Apps for 2022

Hootsuite

Capturing that perfect gram-worthy pic is an art, but some of the most masterful work is done after the photo is taken. For all our fellow Instagram artists out there, we’ve rounded up the best photo and video editing apps for Instagram.

How To Stop & Fix An SEO Spambot Site Attack via @sejournal, @makhyan

Search Engine Journal

How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO Spambot Site Attack appeared first on Search Engine Journal. SEO Web Development

4 Social Media Trends for 2022

BenchmarkONE

Social media is an ever-evolving marketing medium. And if you want to keep up, it helps to be aware of the trends that are likely to be shaping the months to come. Most brands — well, 91.9% of them — use social media for marketing their business.

Maximizing Your Linkbuilding Efforts With Internal Links

Spiralytics

Internal linking is one of the simplest ways to boost your rankings and improve the. The post Maximizing Your Linkbuilding Efforts With Internal Links appeared first on Spiralytics Inc. Search Engine Optimisation internal linking linkbuilding SEO

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Google Considers Reducing Webpage Crawl Rate via @sejournal, @MattGSouthern

Search Engine Journal

Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. The post Google Considers Reducing Webpage Crawl Rate appeared first on Search Engine Journal. News SEO

SEO Spit Test: Does Removing Banner Ads Impact Organic Traffic?

SEMrush

What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out! SEO Split Testing

The Definitive Guide to Social Media Image, Video, and Cover Photo Sizes

ClearVoice

If you have developed visual content for any sort of social media channel, you indubitably have had the experience of uploading the “perfect” image or video just to find that it either won’t upload or that it looks awful once it is on the intended channel because the dimensions don’t match the platform’s criteria.