Tony Zambito
JANUARY 20, 2022
The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers. The lack of buyer insights is consistently identified as a top challenge in any of the numerous C-Suite surveying as well. .
KoMarketing Associates
JANUARY 20, 2022
Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.
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Biznology
JANUARY 20, 2022
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. They expect to have easy access to sales reps — but they hope they won’t need it.
Search Engine Journal
JANUARY 20, 2022
These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
JANUARY 20, 2022
Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary. Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s h
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JANUARY 20, 2022
A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t ind
Zoominfo
JANUARY 20, 2022
Scenario You’re using LinkedIn to source candidates—along with over 90% of recruiters. Unfortunately, the average response rate of a LinkedIn InMail is between 10 and 25% , making it a real challenge to connect with candidates in volume To distinguish yourself from recruiters that are only using LinkedIn InMail, engage candidates using the channels that they may be monitoring even more diligently than LinkedIn.
Martech
JANUARY 20, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was
Zoominfo
JANUARY 20, 2022
Scenario You are managing a talent pipeline and using LinkedIn Recruiter as your recruitment platform. However, you find that you’re struggling to get candidates to respond to your InMails and move them into the recruiting process. You are aware that it takes three touch points to earn a response from prospective candidates, so you’re looking to create more opportunities to get in touch.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JANUARY 20, 2022
With the New Year comes new challenges – especially when it comes to connecting with your ever-evolving customers. The old strategies to persuade someone to click on “Place Order” or sign on the dotted line are outdated, out-of-touch, and ineffective. Successful brands are focused on empathy, engagement, community, and retention. Are you? Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business
Spiralytics
JANUARY 20, 2022
Internal linking is one of the simplest ways to boost your rankings and improve the. The post Maximizing Your Linkbuilding Efforts With Internal Links appeared first on Spiralytics Inc.
Envy
JANUARY 20, 2022
Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Before I show you what needs to be done to keep your database tidy, here’s why database decay occurs.
SEMrush
JANUARY 20, 2022
Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance. Let’s dive in to check the most popular writing quality and content performance metrics used by companies out there.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JANUARY 20, 2022
“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge is not necessarily envisioning what they want that journey to look like or what they want that customer experience to be, but more about translating what’s on the whiteboard into the market.”.
Search Engine Journal
JANUARY 20, 2022
How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO Spambot Site Attack appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 20, 2022
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.
Search Engine Journal
JANUARY 20, 2022
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. The post Google Considers Reducing Webpage Crawl Rate appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Heinz Marketing
JANUARY 20, 2022
By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. We’re halfway through January, so chances are you already have a pretty good handle on the year. Maybe you have a New Years resolution you’re in the middle of or a laundry list of things you want to accomplish this year. Or maybe you’re just optimistic about 2022 and are taking things as they come.
Search Engine Journal
JANUARY 20, 2022
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different Algorithms For Different Languages appeared first on Search Engine Journal.
Martech
JANUARY 20, 2022
Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., as well as in Latin America. The new bundle includes movie channels that show films either produced in Spanish or dubbed, among them award-winners and independent features.
SEMrush
JANUARY 20, 2022
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out!
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Martech
JANUARY 20, 2022
Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities. Third Light boasts more than 300 global clients. The deal adds Third Light’s flagship application, Chorus, to PhotoShelter’s offerings.
SmartBug Media
JANUARY 20, 2022
E-commerce is a way for businesses to sell their products directly to consumers by skipping the traditional process of retail. With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years. The onset of the COVID-19 pandemic launched big, small, and new businesses into the e-commerce sphere.
Anyword
JANUARY 20, 2022
“With Anyword’s help, Ted Baker saw a 29% conversion rate from users who clicked on the ads and then later added items to their carts.” The Problem Navigating the constantly-changing commerce landscape can be difficult. Ted Baker needed a solution to bring in high-value customers, ready to convert. The Approach Anyword created a twofold solution combining a deep understanding of Facebook’s algorithm with its powerful AI Copywriting tool that created high-performing copy in Ted Baker’
Sage Marketing
JANUARY 20, 2022
With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. So how do you gain the most bang for your buck? Read more for my top 5 tips. Once upon a time, LinkedIn was all about your next high stake job. Some used it for networking, to engage with specific people they had no other way of accessing directly.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Search Engine Journal
JANUARY 20, 2022
Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here's how to find them. The post 4 Ways To Find The Best Instagram Influencers For Your Business appeared first on Search Engine Journal.
ConvertKit
JANUARY 20, 2022
Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segment
Search Engine Journal
JANUARY 20, 2022
For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best Practices For Enterprise Restaurant Brands appeared first on Search Engine Journal.
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