Thu.Jan 20, 2022

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Buyer Insights Are a Matter of Interpretation

Tony Zambito

The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers. The lack of buyer insights is consistently identified as a top challenge in any of the numerous C-Suite surveying as well. .

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51% of Marketers Still Struggling to Produce Creative Content for Social Media

KoMarketing Associates

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

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Product demos, video libraries, and customer experience

Biznology

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. They expect to have easy access to sales reps — but they hope they won’t need it.

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Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary. Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s h

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A Technical SEO Guide To Lighthouse Performance Metrics via @sejournal, @Jammer_Volts

Search Engine Journal

These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics appeared first on Search Engine Journal.

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12 Best Keyword Research Tools

SEMrush

There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!

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Good morning: Large audiences are still valuable

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was

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How to use ReachOut to connect with candidates from LinkedIn

Zoominfo

Scenario You’re using LinkedIn to source candidates—along with over 90% of recruiters. Unfortunately, the average response rate of a LinkedIn InMail is between 10 and 25% , making it a real challenge to connect with candidates in volume To distinguish yourself from recruiters that are only using LinkedIn InMail, engage candidates using the channels that they may be monitoring even more diligently than LinkedIn.

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MarTech registration is open! Grab your free pass now.

Martech

With the New Year comes new challenges – especially when it comes to connecting with your ever-evolving customers. The old strategies to persuade someone to click on “Place Order” or sign on the dotted line are outdated, out-of-touch, and ineffective. Successful brands are focused on empathy, engagement, community, and retention. Are you? Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Use ReachOut to increase touchpoints and win over prospective candidates

Zoominfo

Scenario You are managing a talent pipeline and using LinkedIn Recruiter as your recruitment platform. However, you find that you’re struggling to get candidates to respond to your InMails and move them into the recruiting process. You are aware that it takes three touch points to earn a response from prospective candidates, so you’re looking to create more opportunities to get in touch.

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3 strategies to create better customer journeys across any channel

Martech

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge is not necessarily envisioning what they want that journey to look like or what they want that customer experience to be, but more about translating what’s on the whiteboard into the market.”.

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Maximizing Your Linkbuilding Efforts With Internal Links

Spiralytics

Internal linking is one of the simplest ways to boost your rankings and improve the. The post Maximizing Your Linkbuilding Efforts With Internal Links appeared first on Spiralytics Inc.

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HubSpot Database Decay & Hygiene Strategy Made Simple

Envy

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Before I show you what needs to be done to keep your database tidy, here’s why database decay occurs.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How Experts Measure Writing Quality & Content Performance

SEMrush

Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance. Let’s dive in to check the most popular writing quality and content performance metrics used by companies out there.

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How To Stop & Fix An SEO Spambot Site Attack via @sejournal, @makhyan

Search Engine Journal

How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO Spambot Site Attack appeared first on Search Engine Journal.

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How To Write an Inspiring Content Marketing Mission Statement [Examples]

Content Marketing Institute

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.

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Google Considers Reducing Webpage Crawl Rate via @sejournal, @MattGSouthern

Search Engine Journal

Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. The post Google Considers Reducing Webpage Crawl Rate appeared first on Search Engine Journal.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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DistroTV announces Spanish-language ad-supported free streaming bundle

Martech

Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., as well as in Latin America. The new bundle includes movie channels that show films either produced in Spanish or dubbed, among them award-winners and independent features.

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Google Uses Different Algorithms For Different Languages via @sejournal, @MattGSouthern

Search Engine Journal

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different Algorithms For Different Languages appeared first on Search Engine Journal.

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PhotoShelter acquires UK-based digital asset management provider Third Light

Martech

Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities. Third Light boasts more than 300 global clients. The deal adds Third Light’s flagship application, Chorus, to PhotoShelter’s offerings.

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SEO Spit Test: Does Removing Banner Ads Impact Organic Traffic?

SEMrush

What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out!

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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4 Tips for Personal and Professional Growth in 2022

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. We’re halfway through January, so chances are you already have a pretty good handle on the year. Maybe you have a New Years resolution you’re in the middle of or a laundry list of things you want to accomplish this year. Or maybe you’re just optimistic about 2022 and are taking things as they come.

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Understanding the Three Layers of E-Commerce Revenue

SmartBug Media

E-commerce is a way for businesses to sell their products directly to consumers by skipping the traditional process of retail. With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years. The onset of the COVID-19 pandemic launched big, small, and new businesses into the e-commerce sphere.

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Anyword’s ads generated a 946% ROAS for Ted Baker

Anyword

“With Anyword’s help, Ted Baker saw a 29% conversion rate from users who clicked on the ads and then later added items to their carts.” The Problem Navigating the constantly-changing commerce landscape can be difficult. Ted Baker needed a solution to bring in high-value customers, ready to convert. The Approach Anyword created a twofold solution combining a deep understanding of Facebook’s algorithm with its powerful AI Copywriting tool that created high-performing copy in Ted Baker’

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5 New Ways for Startups to Boost Engagement on LinkedIn in 2022

Sage Marketing

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. So how do you gain the most bang for your buck? Read more for my top 5 tips. Once upon a time, LinkedIn was all about your next high stake job. Some used it for networking, to engage with specific people they had no other way of accessing directly.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Ways To Find The Best Instagram Influencers For Your Business via @sejournal, @mansidhorda

Search Engine Journal

Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here's how to find them. The post 4 Ways To Find The Best Instagram Influencers For Your Business appeared first on Search Engine Journal.

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5 best low-cost email marketing tools for content creators on a budget

ConvertKit

Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segment

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Local SEO Best Practices For Enterprise Restaurant Brands via @sejournal, @mjnyman

Search Engine Journal

For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best Practices For Enterprise Restaurant Brands appeared first on Search Engine Journal.