Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut. The […]. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

PR 147

PR Rules Viral Marketing Mobile Marketing 147

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and gra

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Vidyard

AUGUST 18, 2017

Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’ It has evolved over time, however, and has taken on a different meaning: People everywhere now add it as a disclaimer on the headers of long emails and articles to say, “I have written too much.” The irony is, of course, thicker than molasses.

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Hubspot

AUGUST 18, 2017

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures -- it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the last paper I wrote was about the Odyssey. I didn’t know what I was doing.

Tips 78

Tips Class Copywriting Fulfillment 78

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Kwanzoo

AUGUST 18, 2017

Bass fishing looks easy…that is until you step off the dock into your boat and realize you have eight hours to catch as many largemouth bass as you can. The same holds true for Account-Based Marketing (ABM).

Account Based Marketing 63

Account Based Marketing ABM Tips Marketing 63

Lead Liaison

AUGUST 18, 2017

I was thinking today about how amazing Tesla’s marketing team is. Their budget is dwarfed compared to their competition. In fact, I have read reports that Tesla spends just $6 per car sold! Toyota, their next most efficient competitor spends 40 times more for a car that costs 1/5 the price! A very small percentage of the population has owned (or even sat in) their car, yet a very high percentage would say that they would like to own one.

Lead Liaison 57

Lead Liaison Paid Search Agency Top of Funnel Budget Programs 57

Get Lift

AUGUST 18, 2017

There is a clear demand for your SaaS product as a steady flow of users have signed up for a free trial account. However, you’ve done the math and you’ve done some research on industry benchmark rates for trial conversation and your month over month lead conversion rate isn’t where it should be. So it’s time to stop focusing on demand generation and it’s time to start putting more attention on getting these trial users converted into paid users.

Conversion Rate 56

Conversion Rate Conversion Advertising Benchmark Tips 56

Sharpspring

AUGUST 18, 2017

Attending a trade show is expensive. Very expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors. The expenses can add up to the point where you start wondering if it’s even worth it.

Trade Show 52

Trade Show Mobile Advertising Marketing Automation Services Mobile Marketing 52

LeanData

AUGUST 18, 2017

Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses. And there’s one question that Craig Rosenberg , the Chief Analyst at TOPO, gets asked over and over. What can our business do to quickly improve our conversion rates?

Marketing Qualified Leads 40

Marketing Qualified Leads Leads Lead Marketing Management 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

AUGUST 18, 2017

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. One of Brenner’s many career accomplishments was his early recognition of the value of web communities as a way to attract, engage, and establish a relationship of trust with customers and prospects.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

LeanData

AUGUST 18, 2017

Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses. And there’s one question that Craig Rosenberg , the Chief Analyst at TOPO, gets asked over and over. What can our business do to quickly improve our conversion rates?

Marketing Qualified Leads 40

Marketing Qualified Leads Leads Lead Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 18, 2017

When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. But the path isn’t smooth or simple. All too often, marketing teams are drawn to paid or organic social media strategies based on past successes or failures rather than as part of a comprehensive social strategy.

Social Media 134

Social Media Organization Paid Social Agency Media 134

Directive Agency

AUGUST 18, 2017

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you avoid being the other 78%? Start by using tools that solve problems and provide shortcuts. There’s no reason to guess which campaigns will work. You don’t have to work in the dark, wasting money on ineffective keywords or bad content topics.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

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