Fri.Aug 18, 2017

4 Types of Messages you Must Replace with Video

Vidyard

Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’

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B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share.

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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The View from TOPO: Lead Routing Matters

LeanData

Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses.

View 31

An Innovative Marketing Team

Lead Liaison

I was thinking today about how amazing Tesla’s marketing team is. Their budget is dwarfed compared to their competition. In fact, I have read reports that Tesla spends just $6 per car sold! Toyota, their next most efficient competitor spends 40 times more for a car that costs 1/5 the price!

Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

Marketing Insider Group

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut. The […]. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

Viral 35

Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

ABM Program Success: Four Tips from a Bass Fishing Tournament Winner

Kwanzoo

Bass fishing looks easy…that is until you step off the dock into your boat and realize you have eight hours to catch as many largemouth bass as you can. The same holds true for Account-Based Marketing (ABM). It makes sense … Continue reading → Kwanzoo

The View from TOPO: Lead Routing Matters

LeanData

Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own businesses.