Fri.Apr 20, 2018

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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Weekend Reading: “Inbound Organization” by Todd Hockenberry

Marketing Insider Group

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

The one marketing investment with no ROI that you must make

Biznology

I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending money wisely. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out.

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Is Content Marketing Still Relevant In Today’s Marketing World?

Modern Marketing

Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. Content marketing has become the new marketing paradigm, pushing aside former marketing favorites such as search engine optimization (SEO).

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

How to Find and Reuse Your Best Content [Tools]

Content Marketing Institute

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources.

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Why Content Marketing and Marketing Automation Go Hand in Hand

Modern B2B Marketing

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this.

Here's the Information You're Probably Giving Social Media Networks, and How They Protect It

Hubspot

People have questions about the security of our digital data. That ranges broadly, whether it's passwords, online banking information, or what we do on social media. And more than ever, people are asking, "How is my information protected?".

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

What is Public Relations? The Definition of PR in 100 Words or Less

Hubspot

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements.

Video Killed the Radio Star; Content Marketing Revived It

Content Standard

I helped my family clean out my grandfather’s home once when I was about 15 years old. To escape the boredom of boxing up kitchenware and closets of old clothes, I snuck away to my grandfather’s basement workshop.

Cable 78

Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?

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What’s in a (Company) Name? Why an Effective B2B Brand is Crucial!

Fusion Marketing Partners

In a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should […]. B2B Brand Brand Branding

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

HG Data Wins Salesforce Demo Jam Competition

HG Data

Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app.

The 4 Challenges and 4 Benefits of Facebook

Heinz Marketing

Why do people like Facebook? . For many, Facebook is an obsession and a major part of their lives. It’s a source of incredible entertainment and social interactivity. Facebook has built its business around our relationships, and now we have relied on it to create and maintain connections with others. It’s meant to be a safe space. However, recently, there were some major data breaches with Facebook, which influenced the social movement around the hashtag #deleteFacebook.

Alfresco Solutions of the Year 2017 – TSG wins Alfresco award for sixth year in a row

Technology Services Group

Chicago, IL. April 4, 2018 – Technology Services Group, Inc. TSG) the leading provider of content management solutions and services for the Fortune 1000, announced today the recognition of both the OpenContent Management Suite and OpenMigrate as Alfresco’s 2017 Solutions of the Year for the Americas.

Embracing the Complexity of Planning a Content Strategy

Kapost

Anyone who tries to tell you that creating a content marketing strategy is easy is selling you a lie. If anything, content marketing and operations are more complex and chaotic. The post Embracing the Complexity of Planning a Content Strategy appeared first on Kapost Content Marketing Blog.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Customer Post: Using Outreach to Create a Collaborative Sales and Marketing Plan

Outreach

Building a marketing plan that aligns with sales metrics, marketing leadership’s expectations, existing programs, and – you know – “reality,” is tough. But it’s not impossible! . I have been responsible for bridging the divide between sales and marketing at a number of organizations where I have managed demand generation strategy. Having a tool like Outreach in our arsenal is what helps us tie it all together and go from planning to actually getting things done.