Fri.Apr 20, 2018

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 211

The one marketing investment with no ROI that you must make

Biznology

I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending money wisely. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out.

ROI 195

Weekend Reading: “Inbound Organization” by Todd Hockenberry

Marketing Insider Group

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

Budget 187

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

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Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?

Survey 120

Why Content Marketing and Marketing Automation Go Hand in Hand

Modern B2B Marketing

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this.

How to Find and Reuse Your Best Content [Tools]

Content Marketing Institute

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources.

Tools 104

What’s in a (Company) Name? Why an Effective B2B Brand is Crucial!

Fusion Marketing Partners

In a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should […]. B2B Brand Brand Branding

Brand 95

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Video Killed the Radio Star; Content Marketing Revived It

Content Standard

I helped my family clean out my grandfather’s home once when I was about 15 years old. To escape the boredom of boxing up kitchenware and closets of old clothes, I snuck away to my grandfather’s basement workshop.

Video 84

Here's the Information You're Probably Giving Social Media Networks, and How They Protect It

Hubspot

People have questions about the security of our digital data. That ranges broadly, whether it's passwords, online banking information, or what we do on social media. And more than ever, people are asking, "How is my information protected?".

Embracing the Complexity of Planning a Content Strategy

Kapost

Anyone who tries to tell you that creating a content marketing strategy is easy is selling you a lie. If anything, content marketing and operations are more complex and chaotic. The post Embracing the Complexity of Planning a Content Strategy appeared first on Kapost Content Marketing Blog.

Plan 88

What is Public Relations? The Definition of PR in 100 Words or Less

Hubspot

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

HG Data Wins Salesforce Demo Jam Competition

HG Data

Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app.

The 4 Challenges and 4 Benefits of Facebook

Heinz Marketing

Why do people like Facebook? . For many, Facebook is an obsession and a major part of their lives. It’s a source of incredible entertainment and social interactivity. Facebook has built its business around our relationships, and now we have relied on it to create and maintain connections with others. It’s meant to be a safe space. However, recently, there were some major data breaches with Facebook, which influenced the social movement around the hashtag #deleteFacebook.

Customer Post: Using Outreach to Create a Collaborative Sales and Marketing Plan

Outreach

Building a marketing plan that aligns with sales metrics, marketing leadership’s expectations, existing programs, and – you know – “reality,” is tough. But it’s not impossible! . I have been responsible for bridging the divide between sales and marketing at a number of organizations where I have managed demand generation strategy. Having a tool like Outreach in our arsenal is what helps us tie it all together and go from planning to actually getting things done.

Alfresco Solutions of the Year 2017 – TSG wins Alfresco award for sixth year in a row

Technology Services Group

Chicago, IL. April 4, 2018 – Technology Services Group, Inc. TSG) the leading provider of content management solutions and services for the Fortune 1000, announced today the recognition of both the OpenContent Management Suite and OpenMigrate as Alfresco’s 2017 Solutions of the Year for the Americas.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Why Video Needs to Be a Part of Your Sales Tech Stack featuring Craig Kulman

Vidyard

Welcome to this edition of Modern Sales Point of View. Today we hear from the remarkable Craig Kulman, Director of Inside Sales at Gong.io. Craig looks at what’s changing in B2B sales, what sales tactics are working, and why a carefully curated sales tech stack is more important than ever. What’s changing in B2B sales? From Craig’s perspective, the question might be better phrased as: what isn’t changing in B2B sales?