Mon.Oct 18, 2021

What Directors Should Know About Wonder Woman: Design Thinking for Cybersecurity

Biznology

Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic.

Design 104

How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right?

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Creator burnout: what it looks like, why it happens, and what you can do to heal from it

ConvertKit

Burnout is among the most deceptive—and misunderstood—adversaries any creator can face. That’s because the experience of burnout is unique to each creator. It’s deeply personal in how drained it leaves you and how painful it can be. You probably tried some quick-and-easy ways to cope with that.

How Much Should You Budget for SEO?

seo.co

SEO is one of the most important aspects of online marketing. If you want to generate more traffic and make your site rank higher in search engines, then it’s essential that you have a good SEO strategy.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

The 2021 Display Ad Design Trends and Statistics

Bannersnack

9 minutes read Trends. Some keep up with them, some defy them. But whether we love them or hate them, they can give us useful information about the evolution of the industry.

More Trending

Why You Should Doubt Headline Best Practices Advice (Except This)

Content Marketing Institute

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out.

Constant Contact Review: Is It Good for Small Business?

Optinmonster

Are you interested in Constant Contact but not 100% sure it’s the right tool for you? Constant Contact is one of the most popular email service providers (ESP) on the market. It’s easy to use, powerful, and integrates with other 3rd-party marketing tools.

What’s the Occasion? 5 Types of Milestone Emails To Try

Litmus

Let’s celebrate! Email marketing has an ROI of up to 45:1 for some industries, but it’s also a whole lot of fun. Aside from the typical celebrations like holiday emails, teams have an opportunity to make subscribers feel recognized on their special days.

Email 78

Why You Shouldn’t Ignore Marketing to Gen Z

Go Beyond SEO

It can be tempting to assume your target audience doesn’t include members of Generation Z. But you’d be short-sighted to cut them out of your market. Consider that Gen Z is the most digitally connected generation, and they rely heavily on reviews when purchasing a product.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Tell A Better (Homepage) Story

Square 2 Marketing

4 Ways To Make A Stronger First Digital Impression. Your homepage has a lot of work to do. When prospects land on your website, it’s usually the first thing they see. Often, it might be their introduction to your business as a whole.

Place Your Customer at the Center of Your Story.

OnMessage

“We engaged OnMessage for their disciplined approach and extensive experience. They quickly grasped our market, business and challenge.

A Guide to Microsoft Bing Search & How to Optimize Your Site for It

SEMrush

Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts. SEO 101

Sites 94

The Definitive Guide to Monitoring Your Competitors’ Content

DivvyHQ

Are you keeping an eye on your competitors' content output? Deploying even a few monitoring tools and tactics can present insights and opportunities that you wouldn't uncover otherwise.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Affiliate Marketing 101: A Guide to Everything You Need to Know

Benchmark Email

For a small to medium-size business, affiliate marketing is an easy way to earn some extra revenue while keeping inventory and labor costs to a minimum. It is a marketing strategy that allows you to offer more to your customer base while capitalizing on the efforts of a brand partnership.

A Technical Guide to Google’s PageSpeed Insights Reports via @sejournal, @madmanick

Search Engine Journal

If you want to speed up your webpages for better user experience and SEO, there's no better tool than Google's PageSpeed Insights. The post A Technical Guide to Google’s PageSpeed Insights Reports appeared first on Search Engine Journal. Marketing Analytics SEO

Sales Pipeline Radio, Episode 262: Q & A with Deb Wolf @debwolf

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

Sales 87

IndexNow is Key to Instant Search Engine Indexing via @sejournal, @martinibuster

Search Engine Journal

IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines. The post IndexNow is Key to Instant Search Engine Indexing appeared first on Search Engine Journal. News SEO

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Boost Profits & Loyalty With Distributor Rebate Agreements

Computer Market Research

When relying on distributors to get your products in the hands of your customers, there are a few things that you need to consider. . What are you doing to entice your distribution partners to sell? And how will it benefit you? Offering incentive programs for distributors can make a difference when you aren’t getting the results you need to meet demanding sales goals. Distributor Incentives – Rebate Agreements.

News Publishers, This Is The Event You’ve Been Waiting For! via @sejournal, @NewsSEO_

Search Engine Journal

Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here's an event you shouldn't miss. The post News Publishers, This Is The Event You’ve Been Waiting For! appeared first on Search Engine Journal. AdNouncement SEO

Is ‘Pluralistic Ignorance’ Ruining Your Marketing and Comms?

Contently - Strategy

A decade ago, Dan Ariely stood in front of the brightest minds in the country at Duke University. They were there to learn about behavioral economics from the renowned psychology professor. Ariely’s lecture started with a basic question: What is behavioral economics?

Core Web Vitals as a Google Ranking Factor: What You Need to Know via @sejournal, @kristileilani

Search Engine Journal

Can Core Web Vitals affect your organic search rankings on Google? Read on to learn whether this set of metrics is a ranking factor. The post Core Web Vitals as a Google Ranking Factor: What You Need to Know appeared first on Search Engine Journal.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

A Crash Course on RevOps from INBOUND 2021

SmartBug Media

RevOps has quickly become the go-to route to boost operational efficiency and profit, technology is racing forward and the corporate landscape is shifting quickly.

How to Make Pinterest Profitable for You- Ep. 244 via @sejournal, @Juxtacognition

Search Engine Journal

No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest. The post How to Make Pinterest Profitable for You[Podcast] appeared first on Search Engine Journal. SEJ Show

How to Use HTML Anchors to Improve UX

SEMrush

Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how. Technical SEO

Sites 78

Automatic Clarity Integration Coming to Microsoft Advertising Accounts via @sejournal, @mirandalmwrites

Search Engine Journal

Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November. The post Automatic Clarity Integration Coming to Microsoft Advertising Accounts appeared first on Search Engine Journal. Marketing Analytics Paid Search

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

How to Use Facebook Carousel Ads to Attract Attention & Convert Users

SEMrush

Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one! Social Media

The Enterprise Architect & SEO: Why You Still Need Friends in IT via @sejournal, @makhyan

Search Engine Journal

The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives. The post The Enterprise Architect & SEO: Why You Still Need Friends in IT appeared first on Search Engine Journal. Enterprise SEO

Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

When done right, marketing can be about more than return on investment or brand metrics. It can inspire audiences, tell meaningful stories, and share valuable information with the world. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind.