Fri.Mar 20, 2020

How to Keep Your Marketing Moving In Times of Uncertainty

Pam Didner

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. . We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions. Everything seems to be a moving target. . I understand how tough and stressful it is to do marketing now.

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Voice Search Is the Future of SEO



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4 Tips for Creating and Maintaining Strong B2B Client Relationships

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Communicate, communicate, communicate. We all know communication is one of the most important aspects of a relationship. This is true not only for personal relationships, but professional ones, as well. When working in a B2B or consulting setting, there can be a lot of challenges when one side feels like the other isn’t holding up their end of the bargain.

Personalized Messaging: The Secret to Customer Engagement in Marketing


The omnichannel approach to sales is redefining how marketers approach their audience. Now, instead of focusing on how one message appears on targeted platforms, marketing teams are scrambling to create multiple messages for a singular campaign to deploy over various channels — all with the hopes of getting the attention of the right customers. But, what if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Marketing Automation Tips That Empower Small Teams to Drive Major Results


Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI! Marketing Strategy

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More Trending

Marketing Power Words That Make People Take Action

Outbound Engine

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. They click, open, buy and generate revenue for you. But use the wrong words and what happens? Nothing…and that’s the problem. Communication always has an intention, whether it’s to inform, evoke action, strike an emotional chord or get a laugh.

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“We shall never surrender!” – Winston Churchill. We have to stand up to the global Coronavirus pandemic that is destroying our economies and our will. Businesses have ground to a standstill. Forecasts are being downwardly adjusted. . As marketing and sales professionals, we have to do our part to ensure that we don’t go from bad to worse. Preserving sales pipelines and ensuring that business doesn’t dry up tomorrow is the call of today.

Ecommerce Trends Spotted Before, During and Post Lockdown: The Seven Stages of The Coronavirus Pandemic [Part 1]


I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is permitted: grocery shopping, going to the pharmacy, dealing with utility emergencies like plumbing and electricity, and using gas stations. Conscious Business

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Quick Guide For HIPAA Compliance While Using HubSpot

SmartBug Media

Friendly reminder: We are not attorneys and this should not be interpreted as legal advice. Please seek your own legal counsel for all compliance matters—and in light of new and changing regulations, HIPAA compliance doesn’t necessarily mean compliance with all relevant data privacy or data protection regulations. If you work within the healthcare industry, you are likely familiar with HIPAA , which stands for the Health Information Portability and Accountability Act of 1996.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The New and Future Reality of Virtual Events [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting. Continue reading → The post The New and Future Reality of Virtual Events [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

3 Ways to Reassess Your Digital Content Strategy


In an uncertain time when we don’t know when we’ll see “business as usual” again, it’s more important than ever for companies to take the time to evaluate their digital strategy and see how it can help their customers in this crisis. When you lose personal contact, your digital strategy needs to be strong. Digital or virtual contact is likely the only way your customers will have contact with you for the next little while.

What You Need to Know About Secure Video Sharing


Viral video, that’s what it’s all about…right? For most businesses, the most important thing is to make sure your video reaches your target audience. But when your video contains sensitive or even confidential information, what then? How do you make sure only the right people see your content? While there are plenty of reasons you might want to engage in secure video sharing, internal communications is one of the most common.

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Gartner report spotlights the four main kinds of attribution


30-second summary: A new report from research firm Gartner details the four main kinds of attribution. The methods — Marketing Mix Modeling (MMM), Multitouch Attribution (MTA), Holdout Testing and Unified Measurement Approaches (UMA) — each have different methodologies, goals and resource needs. The report recommends utilizing each method as appropriate, and combining them when needed. Advertising, marketing, sales – those are only part of a marketer’s challenge.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Faster contact updates from Salesforce


We’ve continued to enhance our connection with Salesforce, most recently adding in a webhook package. This means that changes in Salesforce can be instantly pushed into ActiveDEMAND. If you’re interested in speedier updates from Salesforce, check out this support article. The post Faster contact updates from Salesforce appeared first on ActiveDEMAND.

How American Bird Conservancy Increased Lead Collection by More Than 1,000%


Are you looking for an easy way to boost leads? American Bird Conservancy used OptinMonster to create new leads and drive donations and petition signatures. Nonprofit or for-profit, you can adopt these same strategies to reach your business goals. Meet American Bird Conservancy. American Bird Conservancy is a nonprofit organization dedicated to conserving birds and their habitats throughout the Americas.

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How to Help Local Businesses During the Pandemic

DAGMAR Marketing

UPDATE: Since this was published Google and Yelp have made changes to their review process. Google has paused new review publishing (and also responses from business owners as well as Q&As). Yelp has instituted a new review process. Part of the rationale behind these actions are to help businesses avoid negative reviews/complaints about closings and hours (or accusations of contracting COVID19) that are truly beyond their control or unverifiable.

How-to Turn Your Physical Events into Webinars


With Coronavirus and social distancing becoming a reality, many companies are looking for options to turn physical events and conferences into virtual ones. Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

COVID-19: How The B2B Marketing Is Responding

Unbound B2B

Introduction. The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others. In the US, the death toll has passed the 100 mark with 50 states reporting cases of the novel virus. There have been death reports from 18 different countries. The grim report from most health systems is that the virus is not going away soon.

Monetization in a new paradigm of media consumption


With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home. The post Monetization in a new paradigm of media consumption appeared first on 33Across. Blog Featured Industry Insights Publishers Perspectives

Live-Blog Feature: Publish Real-Time Updates + Maximize Search Performance


Many organizations are facing communication challenges after the recent outbreak of COVID-19. With so much information available everywhere, it is harder than ever to control the message of your own audience.

COVID-19: How B2B Marketing Is Responding

Unbound B2B

Introduction. The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others. In the US, the death toll has passed the 100 mark with 50 states reporting cases of the novel virus. There have been death reports from 18 different countries. The grim report from most health systems is that the virus is not going away soon.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Single Grain

Lost sales are the biggest challenge for any Magento store owner, and cart abandonment is the most common reason for this. Baymard Institute reports that: The average cart abandonment rate is about 70%. In terms of revenue, businesses lose $18 billion each year due to cart abandonment. That’s a huge number! Across the globe, there are 250,000 merchants that use the popular e-commerce platform Magento, so if you are struggling with lost sales and abandoned carts, you’re not alone.

A Letter to Our Customers from the CEO


March 20, 2020. The unprecedented COVID-19 pandemic is an unexpected intrusion into our daily lives – impacting our families, communities and work-life. I wanted to reach out to provide an update from Triblio and offer information on how we plan to support you during this time. First and foremost, we are focused on the health and safety of our Triblio family, customers and community. Our sincere thoughts and prayers are with all of you who have been impacted by the virus in any way.

Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

Sprout Social

The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. . We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations.

Keep calm and adapt your marketing strategy

Modern B2B

Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy. Remember February 2014? Tube strikes in London caused? major? disruption. But the disruption led to new ways of looking at the world, as millions of commuters were forced […]. The post Keep calm and adapt your marketing strategy appeared first on Modern | B2B Marketing Agency.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.