Fri.Mar 20, 2020

How to Keep Your Marketing Moving In Times of Uncertainty

Pam Didner

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. .

FAQ 87

Voice Search Is the Future of SEO

Act-On

Corporate

Search 173

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Tips for Creating and Maintaining Strong B2B Client Relationships

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Communicate, communicate, communicate. We all know communication is one of the most important aspects of a relationship. This is true not only for personal relationships, but professional ones, as well.

Marketing Automation Tips That Empower Small Teams to Drive Major Results

Act-On

Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI! Marketing Strategy

ROI 173

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Personalized Messaging: The Secret to Customer Engagement in Marketing

Modern Marketing

The omnichannel approach to sales is redefining how marketers approach their audience.

More Trending

Marketing Power Words That Make People Take Action

Outbound Engine

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. They click, open, buy and generate revenue for you.

Words 85

Ecommerce Trends Spotted Before, During and Post Lockdown: The Seven Stages of The Coronavirus Pandemic [Part 1]

Convert

I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes.

Spot 82

Gartner report spotlights the four main kinds of attribution

ClickZ

30-second summary: A new report from research firm Gartner details the four main kinds of attribution.

3 Ways to Reassess Your Digital Content Strategy

Content4Demand

In an uncertain time when we don’t know when we’ll see “business as usual” again, it’s more important than ever for companies to take the time to evaluate their digital strategy and see how it can help their customers in this crisis.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Personalization Persuades Indecisive Shoppers

Evergage

Should I buy it? Or should I not? Ahhh – the indecision can be paralyzing! When it comes to making purchases online, vacillating seems to be a part of my DNA.

Why AI Driven Content Is Driving Sales in The Age of Pandemic

Martech Advisor

Marketing is evolving yet again. In the age of pandemic and social distancing, when a handshake deal is simply not an option. We have to lean into social selling even more. Digital marketing has become mainstream and unscalable. Overwhelming amounts of content confuse buyers and sellers alike.

Aging 107

The New and Future Reality of Virtual Events [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting.

Monetization in a new paradigm of media consumption

33Across

With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home. The post Monetization in a new paradigm of media consumption appeared first on 33Across. Blog Featured Industry Insights Publishers Perspectives

Media 67

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

What You Need to Know About Secure Video Sharing

Vidyard

Viral video, that’s what it’s all about…right? For most businesses, the most important thing is to make sure your video reaches your target audience. But when your video contains sensitive or even confidential information, what then? How do you make sure only the right people see your content?

Wiki 96

Quick Guide For HIPAA Compliance While Using HubSpot

SmartBug Media

Friendly reminder: We are not attorneys and this should not be interpreted as legal advice.

COVID-19: How The B2B Marketing Is Responding

Unbound B2B

Introduction. The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others.

Keep calm and adapt your marketing strategy

Modern B2B

Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy. Remember February 2014? Tube strikes in London caused? major? disruption.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

COVID-19: How B2B Marketing Is Responding

Unbound B2B

Introduction. The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others.

How American Bird Conservancy Increased Lead Collection by More Than 1,000%

Optinmonster

Are you looking for an easy way to boost leads? American Bird Conservancy used OptinMonster to create new leads and drive donations and petition signatures. Nonprofit or for-profit, you can adopt these same strategies to reach your business goals. Meet American Bird Conservancy.

A/B 58

Keep calm and adapt your marketing strategy

Modern B2B

Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy. Remember February 2014? Tube strikes in London caused? major? disruption.

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

Ledger Bennett

In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge ourselves? What are the best ways to increase the skill sets of our media peers while remote working?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Digital Marketing Best Practices for Insurance Companies

Marketing Action

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

How to Help Local Businesses During the Pandemic

DAGMAR Marketing

UPDATE: Since this was published Google and Yelp have made changes to their review process. Google has paused new review publishing (and also responses from business owners as well as Q&As). Yelp has instituted a new review process.

6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Single Grain

Lost sales are the biggest challenge for any Magento store owner, and cart abandonment is the most common reason for this. Baymard Institute reports that: The average cart abandonment rate is about 70%. In terms of revenue, businesses lose $18 billion each year due to cart abandonment.

Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

Sprout Social

The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.