How to Keep Your Marketing Moving In Times of Uncertainty
MARCH 20, 2020
This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. . We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions. Everything seems to be a moving target. . I understand how tough and stressful it is to do marketing now.