Fri.Mar 20, 2020

How to Keep Your Marketing Moving In Times of Uncertainty

Pam Didner

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. .

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Voice Search Is the Future of SEO

Act-On

Corporate

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4 Tips for Creating and Maintaining Strong B2B Client Relationships

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Communicate, communicate, communicate. We all know communication is one of the most important aspects of a relationship. This is true not only for personal relationships, but professional ones, as well.

Marketing Automation Tips That Empower Small Teams to Drive Major Results

Act-On

Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI! Marketing Strategy

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Personalized Messaging: The Secret to Customer Engagement in Marketing

Modern Marketing

The omnichannel approach to sales is redefining how marketers approach their audience.

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3 Ways to Reassess Your Digital Content Strategy

Content4Demand

In an uncertain time when we don’t know when we’ll see “business as usual” again, it’s more important than ever for companies to take the time to evaluate their digital strategy and see how it can help their customers in this crisis.

The New and Future Reality of Virtual Events [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting.

Gartner report spotlights the four main kinds of attribution

ClickZ

30-second summary: A new report from research firm Gartner details the four main kinds of attribution.

Quick Guide For HIPAA Compliance While Using HubSpot

SmartBug Media

Friendly reminder: We are not attorneys and this should not be interpreted as legal advice.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Single Grain

Lost sales are the biggest challenge for any Magento store owner, and cart abandonment is the most common reason for this. Baymard Institute reports that: The average cart abandonment rate is about 70%. In terms of revenue, businesses lose $18 billion each year due to cart abandonment.

Ecommerce Trends Spotted Before, During and Post Lockdown: The Seven Stages of The Coronavirus Pandemic [Part 1]

Convert

I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes.

How American Bird Conservancy Increased Lead Collection by More Than 1,000%

Optinmonster

Are you looking for an easy way to boost leads? American Bird Conservancy used OptinMonster to create new leads and drive donations and petition signatures. Nonprofit or for-profit, you can adopt these same strategies to reach your business goals. Meet American Bird Conservancy.

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Marketing Power Words That Make People Take Action

Outbound Engine

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. They click, open, buy and generate revenue for you.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Guides: The Entrepreneur’s Guide to Small Business Software

Ontraport

The Marketing Automation Buyer’s Guide. Use this checklist to be sure you get exactly what you need from your new software to avoid future hassles. Download Now. The post Guides: The Entrepreneur’s Guide to Small Business Software appeared first on The Ontraport Blog. Guides

How to Help Local Businesses During the Pandemic

DAGMAR Marketing

UPDATE: Since this was published Google and Yelp have made changes to their review process. Google has paused new review publishing (and also responses from business owners as well as Q&As). Yelp has instituted a new review process.

Monetization in a new paradigm of media consumption

33Across

With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home. The post Monetization in a new paradigm of media consumption appeared first on 33Across. Blog Featured Industry Insights Publishers Perspectives

Digital Marketing Best Practices for Insurance Companies

Marketing Action

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Help your humans.

FunnelCake

Hi friends. Take a minute today to remember your team is made of humans. They are anxious. They are scared. Their whole world has changed. It will change every day from here. Take a minute for yourself. Give yourself space to feel the unprecedented global emergency we are all in together.

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Live Blog Feature: Publish Real-Time Updates + Maximize Search Performance

RebelMouse

Many organizations are facing communication challenges after the recent outbreak of COVID-19. With so much information available everywhere, it is harder than ever to control the message of your own audience.

How Personalization Persuades Indecisive Shoppers

Evergage

Should I buy it? Or should I not? Ahhh – the indecision can be paralyzing! When it comes to making purchases online, vacillating seems to be a part of my DNA.

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

Ledger Bennett

In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge ourselves? What are the best ways to increase the skill sets of our media peers while remote working?

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

COVID-19: How The B2B Marketing Is Responding

Unbound B2B

Introduction. The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others.

Chuck Taylor All Star: 100 Years of Sneaker Evolution

Ceros

Reading Time: 5 minutes. Basketball sneakers are much more than just that these days. They’re coveted fashion pieces, the prized possessions in a $60 billion industry. So it’s hard to imagine that it started with the desire for something as simple as an idea for a better sneaker.

Keep calm and adapt your marketing strategy

Modern B2B

Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy. Remember February 2014? Tube strikes in London caused? major? disruption.

Why AI Driven Content Is Driving Sales in The Age of Pandemic

Martech Advisor

Marketing is evolving yet again. In the age of pandemic and social distancing, when a handshake deal is simply not an option. We have to lean into social selling even more. Digital marketing has become mainstream and unscalable. Overwhelming amounts of content confuse buyers and sellers alike.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.