Launch Marketing
APRIL 7, 2021
When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. While many businesses report that their qualified leads turn out to be longer-term opportunities, versus immediate sales, it is still essential to have a strong lead nurturing program.
KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns.
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InsightSquared
APRIL 7, 2021
When it comes to awards, G2 is one of our favorites as it’s based directly on real customer feedback, comparing InsightSquared with more than 50 vendors across multiple factors including customer satisfaction, ease of use, speed of implementation, and more. Since the launch of the Sales Analytics category, InsightSquared has consistently ranked as the best of the best.
KoMarketing Associates
APRIL 7, 2021
Many marketers have already integrated social media into their overall marketing plans. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue. DemandLab recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that out of all of the top digital channels, social media marketing (44%) remains the most difficult to analyze in terms of attributing marketing results to sales revenue.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
APRIL 7, 2021
The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses. Virtual Reality is especially useful when used for employee training. It provides an engaging, fun way to train employees in a variety of industries.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
APRIL 7, 2021
Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times. Promotional emails should feel organic — and definitely not overly forced. If you send too many in too small of a time period, you risk coming off as overly… The post How Many Emails Should I Be Sending? appeared first on Benchmarkemail.
Content Marketing Institute
APRIL 7, 2021
Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading → The post Is Proving Content Marketing ROI an Impossible Dream? appeared first on Content Marketing Institute.
Sprout Social
APRIL 7, 2021
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk , making no visible contribution at all.
Benchmark Email
APRIL 7, 2021
Even the most beautiful music, if it’s played for the wrong audience, won’t resonate. A crowd that’s expecting to hear a concerto will probably walk out on you if you choose to perform a jazz standard instead. This same principle holds true for your sales and marketing content. If your content fails to strike the… The post Striking the Right Chord: 4 Tools for Mapping Content and Tone to Each Buyer Stage appeared first on Benchmarkemail.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The Daily Egg
APRIL 7, 2021
A CRM helps you build and maintain customer relationships while keeping you organized in the process. We researched and tested dozens of the top CRM options for small businesses to find the best. And we believe Bigin is the best option for most. It’s super simple and easy to learn, has all the features you […]. The post Best Small Business CRM Software Compared appeared first on The Daily Egg.
SmartBug Media
APRIL 7, 2021
Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. The methods that reeled in prospective buyers a decade ago aren’t meeting the needs of modern buyers. Today’s consumers are inundated with content, and anything they’re interested in buying is a search engine query away. How do we meet our buyers where they are?
Brandfolder
APRIL 7, 2021
Because the top digital asset management software (DAM) options are so alike, shopping often comes down to considering three characteristics: price, ease of use, and overall customer experience. Reading user.
Sharpspring
APRIL 7, 2021
Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. Yet, there is still room for quick gains in SEO, and those quick results have nothing to do with low-quality tactics or grey-hat SEO areas.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
APRIL 7, 2021
Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.
Convert
APRIL 7, 2021
Video took on a new trajectory in 2020. As the world etched deeper into the coronavirus pandemic, people turned to the web to connect with each other and brands. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few.
DivvyHQ
APRIL 7, 2021
Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your audience that trusts your brand. Here's some guidance to help you identify what content to update, and how to build a process to maintain a regular maintenance effort.
Search Engine Journal
APRIL 7, 2021
Google's John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content. The post Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
APRIL 7, 2021
By Maria Geokezas , VP of Client Services. Optimizing the martech stack has become one of marketers’ biggest concerns when it comes to demand generation and sales development, specifically. How can it not be? With the sheer number of tools and technologies available continuing to rise. According to Scott Brinker’s 2020 Marketing Technology Landscape Supergraphic , technologies available to marketing and sales functions have increased 13.6% to over 8,000 different tools while budgets are expec
Search Engine Journal
APRIL 7, 2021
Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports. The post Google Launches 2 Improvements to Search Console Reports appeared first on Search Engine Journal.
Hubspot
APRIL 7, 2021
Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information. I’m sure I’m not alone in these feelings, that many of us want to absorb all we can while still having the opportunity to temporarily disconnect and let our minds wander.
Search Engine Journal
APRIL 7, 2021
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins. The post Pinterest Ads: The Definitive Guide to Promoted Pins appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
seo.co
APRIL 7, 2021
Large or small, growth is important to any business. Startups need growth to stay alive during those first few months, but too much growth in the wrong direction can quickly tank your business. Larger businesses need sustainable growth over time so that they don’t have to invest too much capital to scale too quickly. So, growth by itself is a good thing.
Search Engine Journal
APRIL 7, 2021
Link building has come a long way from its pre-Google days. Read on to better understand modern-day link building and how we got here. The post The Evolution of Link Building: Web Rings, Spam & Penguin… Oh My appeared first on Search Engine Journal.
Optinmonster
APRIL 7, 2021
Do you want to create a popup on your Webflow website? Using the right tool, you can set up stunning Webflow popups in minutes to turn your visitors into subscribers and customers. In this step-by-step guide, we’ll show you the easiest way to create a high-converting popup on your Webflow site. What Is a Webflow Popup? Webflow is a drag and drop tool that lets you create responsive websites.
Search Engine Journal
APRIL 7, 2021
SEJ's CEO pulls back the curtain for a peek at how our team thrived, stumbled, and embarked on a company transformation during the pandemic. The post New Faces & Animal Bros: Search Engine Journal Takes On 2021 appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SendGrid
APRIL 7, 2021
Email delivery is an ever-changing part of your program—keep it in tip-top shape with the 2021 Email Deliverability Guide. The post Announcing the 2021 Email Deliverability Guide appeared first on SendGrid.
Search Engine Journal
APRIL 7, 2021
Facebook calls recent data leak ‘old news.’ Discover why the information is still valuable to cybercriminals and whether your data was stolen. The post Are You One Of The 533 Million Facebook Users Who Had Their Data Stolen? appeared first on Search Engine Journal.
Stevens & Tate
APRIL 7, 2021
Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels. This is where brand storytelling comes in.
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