Thu.Jul 29, 2021

Primary Market Research: A Valuable Key to Unlocking Greater Professional Services Growth

Hinge Marketing

Let’s face it. Most professional services executives place little value on research. They firmly believe, “I know my clients well. So, what’s the point?”. What you don’t know—or what you assume you know—could be costing you some real revenue. Let me share an example.

8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas.

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How to Create Winning Sales-Enablement Content

Content Marketing Institute

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content.

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5 CX Speakers You Should Follow in 2021

Marketing Insider Group

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Can You Increase Brand Loyalty with Your Content?

DivvyHQ

Companies use content marketing to achieve many different goals. One of its more noteworthy superpowers is its ability to increase brand loyalty. So, what’s the secret to leveraging content to boost brand loyalty? Let’s dive into this topic.

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The 6 Important Metrics To Measure Your Email Marketing Campaign

Only B2B

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be?

Low on cash? Here’s how you can create a music website on a budget

ConvertKit

A solid music website is one of the biggest self-promotion tools an artist can have in 2021.

BFT Recognized as Leading B2B Agency Through Clutch Award

Blue Flame Thinking

Honored to Be Among Top B2B Agencies. Blue Flame Thinking has been named as one of three top B2B marketing companies in the state of Michigan by Clutch Marketing!

32 of the best podcast names (and how to name your podcast)

ConvertKit

Your podcast name is your first impression. It’s what makes someone decide that it’s a show they want to spend time listening to or if it’s one they’ll pass on. What’s the right podcast name?

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

PAS: How to Master this Proven Copywriting Formula

Anyword

In our last post, we briefly highlighted the Four Classic Copywriting Formulas. As promised, now we are going to take a deeper dive into each one, to show you how to apply each formula for your own needs. PAS stands for Pain (or Problem); Agitate; Solve.

How This Print Company Grows 25% Each Month Selling Direct Mail

MindFire

Succeeding in selling direct mail in today’s world takes a new set of skills. .

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Train your team on programmatic advertising quickly and effectively

Choozle

The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. From tag management to data management to reporting results, the list goes on.

38 of the Best Free Stock Photo Websites for 2021

Hootsuite

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead. That’s okay! We’re not blaming you!

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be.

Semantic Search: What It Is & Why It Matters for SEO Today via @sejournal, @ab80

Search Engine Journal

Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it. The post Semantic Search: What It Is & Why It Matters for SEO Today appeared first on Search Engine Journal.

11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service.

Google: Suggestions for Ranking Product Pages via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal. News SEO

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

5 Asset Types for your Sales Teams to Use

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. An often overlooked part of content marketing is where it aligns with sales enablement.

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Instagram Search & Explore: A Complete Guide for Marketers via @sejournal, @JuliaEMcCoy

Search Engine Journal

Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered. The post Instagram Search & Explore: A Complete Guide for Marketers appeared first on Search Engine Journal. Instagram

SpiceWorld Virtual 2021: Spiceworks Ziff Davis Releases Growing Agenda Optimized for IT Professional Education and Engagement

SWZD

Spiceworks Ziff Davis circulates agenda for annual event with tech rich sessions; global networking opportunities; greater scale and reach for brand exposure; engagement surpassing that of historically in-person event.

How to Use GMB Posts & Facebook Events for Local Marketing via @sejournal, @johnelincoln

Search Engine Journal

Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more. The post How to Use GMB Posts & Facebook Events for Local Marketing appeared first on Search Engine Journal. Local Search Social Media

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Understanding your buyers has never been so important

Champion Communications

During the last year, it has been well documented that businesses will turn to technology to fast-track their post-COVID recovery. No matter who your analyst of choice is, they are all banging the same drum: ‘the next normal will be digital.’ .

Google My Business FAQs: 5 Top Local Business Concerns, Solved via @sejournal, @sherrybonelli

Search Engine Journal

Find answers to the questions that come up most often in the GMB Help Community Forum and learn how to solve common local SEO issues. The post Google My Business FAQs: 5 Top Local Business Concerns, Solved appeared first on Search Engine Journal. Local Search

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Giles Palmer on Old vs. New Work Ethic

Oktopost

Giles Palmer, Founder of Brandwatch and current Chief Growth Officer at Cision takes the hot seat today. Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn.

Enterprise SEO Platform vs. Rank Tracker

Conductor

What type of solution will help you boost your organic marketing performance? Many companies waiver between the need for a rank tracking tool or an SEO platform and struggle to comprehend what option will best suit their needs. Choosing the right SEO solution can be tough.

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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!