Wed.Feb 24, 2021

How To Create a Winning Digital Marketing Strategy in 5 Steps

Sage Marketing

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on!

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up.


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80% of Marketers Say Planning, Budgeting Have Been Impacted by COVID-19

KoMarketing Associates

The COVID-19 pandemic is having an impact on the way marketers do business, and new research shows that its effects are farther reaching than previously thought.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content


On the morning of January 28, I was doing the exact same thing as most plugged-in millennials: drinking coffee and texting friends about the insane Reddit-fueled surge of “meme stocks” like Gamestop, AMC, and Blackberry.

PR 114

More Trending

Leadership Lesson: On Finding and Using Your Voice


We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when to use its power.

Ethics 113

Data-Driven Marketing: How Confident Are Marketers in 2021?

Benchmark Email

Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their storytelling methods.

Introducing The Chrome Extension: Get Share Counts, Links & Performance Data In Your Browser


This Friday, 20 th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter.

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The Anatomy of a Broken Email: errors that make marketers shudder and how to fix them


“Wait… what happened to my email?!” The dreaded words you never want to utter. When things with your email go sideways and you get that sick feeling in the pit of your stomach, all you want to do is hide. But hey, we’ve all been there—whether you’re a newbie or seasoned pro.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

A Marketer’s Secret Weapon to Optimizing the Customer Journey with Michelle Huff


Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Closes Record Year As Market for Autonomous Demand Generation Surges


How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

Content Marketing Institute

Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what.

The Potential Impact of Gen Z on SEO


Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it.

SEO 78

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

11 Webinar Etiquette Tips for Presenters & Attendees


Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get to increase their knowledge on a topic.

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Carl Pei Opens Gate for Public Investment for Nothing.


Review: Nothing is Carl Pei’s another venture in the field of consumer technology In series A round led by Google Venture (GV), Nothing raise $ 15 million Carl Pei plans to invest the funding in the expansion of team and operation, and later in the research and development of products.

17 Instagram Bio Ideas + How to Create Your Own (Templates)


Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own.

How to Make the Most of Sales Operations [Podcast]


Sales operations is somewhat of an unknown section of the revenue machine at most organizations. Leaders may feel like they need someone to manage sales operations, but what exactly does that mean? A more common question is, how can I make the most of sales operations?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Write LinkedIn Posts that Do the Job for Your Company


What’s the secret recipe for creating successful LinkedIn posts? Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master post writing to drive engagement.

Is OptinMonster Free? Pricing, Features, & Benefits


People often ask us, “Is OptinMonster free?” ” And it’s a fair question. Having worked with other SaaS companies in the past, people have found a few brands that offer a “freemium” service.

11 Tips for writing YouTube descriptions

Sprout Social

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details.

How To Download & Repurpose Your Facebook Live Content


Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. You wouldn't wear a shirt once and throw it out, right?

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Tips for Scaling on Your Path to ABM Maturity


To chart your own journey to ABM maturity, start with an honest assessment of where you stand on core areas that determine ABM success: Blogs ABM

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Three Marketing Cloud Challenges You Can’t Ignore


The marketing cloud has gained immense popularity in today’s B2B world. With the potential to create a complete audience profile, streamline workflow and collaboration between teams, and personalize B2B marketing campaigns, marketing cloud has become an eye-catching technology for B2B marketers.

COVID-19 Email Marketing Impact for the SaaS Industry

SmartBug Media

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether.

Top Digital Marketing Tips for Building Material Manufacturers

Navigate the Channel

It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.