Wed.Jan 15, 2020

How to Pick the Best CMP for Strategic Planning

Kapost

Thinking about buying content software to uplevel your content marketing efforts this year? Congrats! Graduating from scattered spreadsheets and emails in favor of a powerful, integrated platform is an essential part.

Plan 62

Branded Content: What Marketers Need to Know

Keywee

Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges.

Brand 52

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Custom vs. Templates: How Should You Build Your Website?

SmartBug Media

Websites are a wonderful thing: They serve as the digital home for brands of all sizes, and brands use them to demonstrate services and products, as well as their character and personality.

How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Two Budgets Are Better Than One

Hive9

Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot N]ot because either is infallible,” the British writer said, “but because they are unlikely to go wrong in the same direction.”

Budget 173

More Trending

Which tech marketing video trends will prevail in 2020?

Biznology

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos.

Trends 113

Forrester Report: Getting Customer Data Management Right

Modern Marketing

As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face. Optimize your marketing efforts.

Fix These Big Inefficiencies in Your Content Pipeline

Content Marketing Institute

Even with a detailed content production workflow, content marketing waste happens. Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading → The post Fix These Big Inefficiencies in Your Content Pipeline appeared first on Content Marketing Institute.

ROI 76

7 Video Content Marketing Strategies to Skyrocket Engagement: 2020

BuzzSumo

The post 7 Video Content Marketing Strategies to Skyrocket Engagement: 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

Video 75

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

What should you evaluate when choosing a new software for the company?

Net-Results

Here at Net-Results Marketing Automation , we focus on helping our prospects to really find the platform that will work for their goals and business case — and that’s what everyone should be focused on when choosing new software for their company: what are your goals and how will each software help you reach those goals? When looking for software, and marketing automation software specifically, there are a few things you should absolutely be evaluating when choosing new software for your company: 1. Whether It Fits Your Business Case. New software is great, but unless it solves a real problem in your organization, it’s pretty pointless. Create a business case by answering the following questions: What is the problem we’re trying to solve? What is this problem costing our organization right now? How will the solving of this problem help the organization? What it will take to get this problem fixed with this particular solution? 2. Whether It Matches Your List of Requirements. Requirements lists are like shopping lists. If you don’t have one, you’re going to end up with all kinds of stuff that “looked yummy” To create a shopping list: List out all the functionality you think you need Distinguish between “needs” and “nice-to-haves” Combine all of these into a single requirement list. 3. Whether the First Impression Was a Good One. Your big goal for this step is disqualification. This initial demo is where vendors make a first impression. It’s where you ask hard questions to see what kind of answers come back. It’s when you find out what kind of support they have and get a feel for the company for yourself. Some questions to help get your thoughts rolling if you didn’t get a memorable first impression: Was the sales rep. genuinely interested in your company and use case? Does it do what you need it to do? Does the support team push you towards documentation or do you get live calls? (And do you pay extra for it?) Do you get to test-drive the software before you buy it? (Would you buy a car without first driving it around? Same rules apply here.). There are actually 10 concrete steps to purchasing the right marketing automation platform for your organization! We go in-depth into the whole process of buying marketing automation in our Marketing Automation Buyer’s Guide. Don’t make a marketing automation decision you’ll regret! Don’t forget to subscribe to the blog below to get all the latest product updates, industry news, and marketing tips straight to your inbox! The post What should you evaluate when choosing a new software for the company? appeared first on Net-Results. Quora Answers

Filming an Interview: How to Make Good Interview Videos

Vidyard

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel.

Video 74

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted.

What’s the current state of marketing technology and operations careers?

chiefmartech

Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Key marketing technology takeaways from CES 2020

ClickZ

30-second summary: This year’s CES showcased several new technologies and developments that could impact marketers and advertisers. Key headliner: Parallel Reality, introduced by Delta Airlines for airports.

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Marketo

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven.

Want to Increase Digital Marketing ROI? Here's Why Tracking is Imperative

Spiralytics

The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics

ROI 68

How to Make it into Google’s Prized Featured Snippet Position

Hatchbuck

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Sitelink Suggestions in adVantage

Matchcraft

What Are Sitelinks? Sitelinks are ad extensions that allow advertisers to include additional links to pages on their websites. These extensions can be added to the ads being provisioned on search networks such as Google & Bing. . They appear below the main website URL.

CTR 63

The Importance of Quantity and Frequency in Content Marketing

DivvyHQ

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Quality usually wins the day, but it's hard to deny the results that quantity delivers. Here's a compelling case to consider.

Neuromarketing Data | Level Up Your Marketing Analytics Strategy

Marketo

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics.

4 Strategies for Upselling Emails You Should Steal

Litmus

We’ve all heard the stats about how it’s more expensive to attract a customer than retain them, but how exactly is this ongoing relationship so lucrative? Obviously, trust, a great customer experience, and a quality service or product are the bedrock for retaining customers.

Email 60

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Serve More Clients With a Membership Site

Ontraport

As a consultant, personal coach or professional services provider, you meet with clients day in and day out, sharing your advice and techniques to help them reach their goals, whether it is finding their first home, launching their new business or treating a health condition.

Sites 60

Blog: Driving Efficiencies for Sales and Marketing Teams

Conversica

Whether your organization is a startup or a mature business, the goals of Marketing and Sales teams are essentially the same — expand pipeline and grow revenue. To help drive these objectives, businesses need to investigate their processes and adopt appropriate technologies that accelerate and provide greater visibility into these processes.

Serve More Clients With a Membership Site

Ontraport

As a consultant, personal coach or professional services provider, you meet with clients day in and day out, sharing your advice and techniques to help them reach their goals, whether it is finding their first home, launching their new business or treating a health condition.

Sites 56

Why Identifying Gaming Influencers Requires a Different Approach I Traackr

Traackr

Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

The 6 Stages of the Product Life Cycle

Hubspot

When I was 12 years old, I used to look through my older cousin's CD collection, a little confused. I didn't understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle.

The Ultimate Experience Gift List to Help You Make Memories with Video

Magisto

2019 seems to be the year people started prioritizing experiences over things and here at Magisto we are all about making memories (and stories ) come alive. That’s why we’ve put together 50 experience-related gift ideas that you can use for any occasion.

List 52

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

RebelMouse

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside.