Wed.Jan 15, 2020

How to Pick the Best CMP for Strategic Planning


Thinking about buying content software to uplevel your content marketing efforts this year? Congrats! Graduating from scattered spreadsheets and emails in favor of a powerful, integrated platform is an essential part.

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Branded Content: What Marketers Need to Know


Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges.

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Custom vs. Templates: How Should You Build Your Website?

SmartBug Media

Websites are a wonderful thing: They serve as the digital home for brands of all sizes, and brands use them to demonstrate services and products, as well as their character and personality.

How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Why Two Budgets Are Better Than One


Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot N]ot because either is infallible,” the British writer said, “but because they are unlikely to go wrong in the same direction.”

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More Trending

Which tech marketing video trends will prevail in 2020?


My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos.

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Forrester Report: Getting Customer Data Management Right

Modern Marketing

As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face. Optimize your marketing efforts.

7 Video Content Marketing Strategies to Skyrocket Engagement: 2020


The post 7 Video Content Marketing Strategies to Skyrocket Engagement: 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

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Filming an Interview: How to Make Good Interview Videos


Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

What’s the current state of marketing technology and operations careers?


Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field.

Fix These Big Inefficiencies in Your Content Pipeline

Content Marketing Institute

Even with a detailed content production workflow, content marketing waste happens. Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading → The post Fix These Big Inefficiencies in Your Content Pipeline appeared first on Content Marketing Institute.

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What should you evaluate when choosing a new software for the company?


Here at Net-Results Marketing Automation , we focus on helping our prospects to really find the platform that will work for their goals and business case — and that’s what everyone should be focused on when choosing new software for their company: what are your goals and how will each software help you reach those goals?

Mobile Marketing: 20 Actionable Tips You Need to Know


On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Key marketing technology takeaways from CES 2020


30-second summary: This year’s CES showcased several new technologies and developments that could impact marketers and advertisers. Key headliner: Parallel Reality, introduced by Delta Airlines for airports.

How to Make it into Google’s Prized Featured Snippet Position


Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page.

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It


Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven.

Want to Increase Digital Marketing ROI? Here's Why Tracking is Imperative


The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Sitelink Suggestions in adVantage


What Are Sitelinks? Sitelinks are ad extensions that allow advertisers to include additional links to pages on their websites. These extensions can be added to the ads being provisioned on search networks such as Google & Bing. . They appear below the main website URL.

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Neuromarketing Data | Level Up Your Marketing Analytics Strategy


As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics.

The Importance of Quantity and Frequency in Content Marketing


There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Quality usually wins the day, but it's hard to deny the results that quantity delivers. Here's a compelling case to consider.

4 Strategies for Upselling Emails You Should Steal


We’ve all heard the stats about how it’s more expensive to attract a customer than retain them, but how exactly is this ongoing relationship so lucrative? Obviously, trust, a great customer experience, and a quality service or product are the bedrock for retaining customers.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Serve More Clients With a Membership Site


As a consultant, personal coach or professional services provider, you meet with clients day in and day out, sharing your advice and techniques to help them reach their goals, whether it is finding their first home, launching their new business or treating a health condition.

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Why Identifying Gaming Influencers Requires a Different Approach I Traackr


Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence

Serve More Clients With a Membership Site


As a consultant, personal coach or professional services provider, you meet with clients day in and day out, sharing your advice and techniques to help them reach their goals, whether it is finding their first home, launching their new business or treating a health condition.

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The 6 Stages of the Product Life Cycle


When I was 12 years old, I used to look through my older cousin's CD collection, a little confused. I didn't understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.