Brightedge

DECEMBER 7, 2019

Humor is a great way to connect with an individual or an audience. Industry-specific jokes have the additional benefit of reinforcing the identity of its members by requiring industry knowledge to appreciate the joke or the pun. At BrightEdge I introduce the marketing demand generation group and the practice of SEO on the last day of new-hire training right before lunch and the exam.

SEO 119

SEO Linkbait Long Tail Marketing Mobile Marketing 119

Heinz Marketing

DECEMBER 7, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 7 Customer Retention Predictions For 2020. Next year retention is set to be a top priority.

Account Based Marketing 53

Account Based Marketing B2B ABM Lead Management 53

ClearVoice

DECEMBER 7, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Podcasts come in many shapes and sizes these days, and as someone wanting to create one, I figured studying the structures of different podcasts could help inform me about what I wanted for my own.

Conversion 52

Conversion Case Studies Creativity Studies 52