Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising
Golden Spiral
AUGUST 4, 2022
It may sound cliché, but tech is changing faster than ever before. Well, Big Tech specifically. While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. Consumer sentiment about privacy issues is at an all-time high. Government regulators worldwide are concerned about potential monopolistic abuse.
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