Thu.Aug 04, 2022

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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

It may sound cliché, but tech is changing faster than ever before. Well, Big Tech specifically. While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. Consumer sentiment about privacy issues is at an all-time high. Government regulators worldwide are concerned about potential monopolistic abuse.

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. The bipartisan bill is the U.S. equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance.

Privacy 130
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17 SEO Best Practices For Better Ranking via @sejournal, @martinibuster

Search Engine Journal

Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more. The post 17 SEO Best Practices For Better Ranking appeared first on Search Engine Journal.

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How to stitch on TikTok and 7 tips for making them great

Sprout Social

Collaborative content is the future of social media, and no platform is doing this better than TikTok. One of TikTok’s most collaborative features is the ability to stitch multiple videos together. Stitching allows you to build on other creators’ content to produce something new and unique. . In this post, we’ll show you how to stitch videos on TikTok so you can take advantage of this exciting feature.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Complete Guide to Buying an Amazon FBA Business

The Daily Egg

Fulfillment by Amazon (FBA) has proved to be a total game-changer for millions of Amazon sellers. It’s a desirable asset for any. The post The Complete Guide to Buying an Amazon FBA Business appeared first on The Daily Egg.

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40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Content Marketing Institute

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers.

Content 120
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Google Shows New Snippets For Quoted Searches via @sejournal, @MattGSouthern

Search Engine Journal

Google's search snippets will look slightly different when you put quotes around your queries. Learn more about what's changing in today's announcement. The post Google Shows New Snippets For Quoted Searches appeared first on Search Engine Journal.

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Optimize Your Way to Better Content: Conductor’s Latest Features

Conductor

Creating optimized content that ranks in search and connects with the right targeted audience is a significant challenge for today’s marketers. There are a variety of on-page and technical SEO factors to consider and prioritize, along with the initial, often intensive keyword research stage. Without access to the right insights and an understanding of which SEO elements to prioritize, you risk investing key resources into creating content that may secure some top positions on SERPs, but likely f

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Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker

Search Engine Journal

It's time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Writing Habits That Impress Content Managers and Editors

CopyBlogger

Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and. Continue Reading. The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger.

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How Cherry Bombe uses email to make customers smile

Martech

Image courtesy Cherry Bombe. After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”. “Publishing was my world, but the restaurant really opened my eyes.

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3 Ways to Build More Trust With Customers

Salesforce Marketing Cloud

For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast , marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis discussed the issues around trust and how companies can get to know their customers better.

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Why Data Enrichment Matters and How Often Should You Do It

Lake B2B

Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer personas, everything runs on the quality of data you collect. It is at the core of every decision B2B organizations make to ensure their sustenance and growth in the market. However, the collected data may not always be […]. The post Why Data Enrichment Matters and How Often Should You Do It appeared first on Blog.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern

Search Engine Journal

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal.

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The World of Sales and How Things are Changing

MarketJoy

The world of sales has changed a lot in the last 20 years. From the time when people wanted others to do or buy something, sales techniques were developed and people started to have jobs and careers in sales. Historians have found coins from around 7,000 years ago. This means that we stopped bartering and started exchanging goods and services for money at around that time.

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10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs.

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How Can We Solve Autogenerated URL Errors Once & For All? via @sejournal, @rollerblader

Search Engine Journal

Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping. The post How Can We Solve Autogenerated URL Errors Once & For All? appeared first on Search Engine Journal.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Media Asset Management: Tools, Techniques and Strategies

DivvyHQ

How are media asset management tools different than other types of asset management systems? And do you need one? It all comes down to the types of content you are producing regularly. As some companies ramp up their efforts in content formats like video, animation, and even podcasting, a dedicated media asset management platform may be warranted. Learn more (including some of the best tools on the market) in today's post.

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8 Ways To End Silo Mentality & Increase Business Agility via @sejournal, @Amanda_ZW

Search Engine Journal

Bring these 3 teams together to help you catch SEO issues before they damage your rankings – and bottom line. The post 8 Ways To End Silo Mentality & Increase Business Agility appeared first on Search Engine Journal.

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Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing a personal brand’ We hope to bring to light insights that can help you bring both meanings to life for your personal brand.

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Content Curation in the New Normal: How Brands Must Adapt to Life in a Post-Pandemic Landscape

Scoop.it

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

SEO is a long-term game. Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. How? Historical content optimization is the answer.

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Irresistible Call to Action Buttons That Will Boost Your Email Conversions

Vision6

When it comes to your email call to action we don’t lend too much thought to design. However, little did you know that even the smallest tweak to colour, size, or copy can have a profound effect on subscriber engagement. So we’re going to dissect the anatomy of an irresistible call to action button by answering some of your frequently asked questions and providing some cool examples for reference.

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Masonite Doors and The 4 Marketing Ps

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

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How Not To Get Burned Hiring the Wrong Marketing Agency

B2B Digital Marketer

A Guide to Avoiding the Wrong Marketing Agency: Avoiding the Pitfalls. Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. A large number of websites, profiles, and content are available, so how do you decide which one is right for you?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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40 Awesome CTAs That Will Increase Conversions

ClearVoice

Whether it’s driving purchases, newsletter subscriptions, ebook downloads, or free trial signups, the ultimate goal of any marketing copy is to convert. While persuasive copy and enticing offers will do the trick, you also need a compelling call to action to seal the deal. That’s why we decided to share a list of some awesome call-to-action examples to help you get those clicks.

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Why Emotional Intelligence Matters to Sales Leaders

PureB2B

The post Why Emotional Intelligence Matters to Sales Leaders appeared first on DemandScience.

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Cascade CMS User Conference - New Dates and New Pricing

Hannon Hill

The Cascade CMS User Conference has been rescheduled and the pricing has decreased. We are excited to host our largest community event to date!

Pricing 52