Fri.Oct 13, 2017

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4 Steps to Sourcing Customers for Amazing User-Generated Content

Influitive

In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional.

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Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement. Leave the pictures for Facebook. While posts on Facebook garner more attention when you add a picture, the opposite is the same for LinkedIn.

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Weekend Reading: “Entrepreneurial You” by Dorie Clark

Marketing Insider Group

For the 144th episode of The Marketing Book Podcast, I interviewed Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. This is the third book in a trilogy. The first being Reinventing You: Define Your Brand, Imagine Your Future which focuses on personal branding and professional reinvention.

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How to Succeed with an AI Implementation

Lattice

Lattice has come up with a few key ways to ensure our customers have successful AI implementations.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Effective Sales Closing Techniques That Put Content to Use

Kapost

I have a bold confession to make: as a salesperson, I want to spend my time on things that will help my prospects become customers. To achieve this goal, I. The post Effective Sales Closing Techniques That Put Content to Use appeared first on Kapost Content Marketing Blog.

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What Is the Role of Brand Storytelling in Your Marketing Strategy?

Content Standard

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Where does it fit? In addition to our core offerings of content marketing technology and services, Skyword teaches storytelling.

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Full Spectrum Pipeline Management

Akoonu

Sunlight at a glance, is just that, light. But science teaches us early on how critical it is to look at things in different ways to truly understand them. Take a look at that same light through a prism, and dispersion allows us to see the full spectrum of 7 colors that make up that light. Applying this lesson—that you have to analyze the components of something to fully understand it—is valuable everywhere, including your sales pipeline.

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Focusing Your Brand’s B2B Content (Part 3)

Directive Agency

How does your audience perceive your B2B brand? The answer to that question will determine the success of all of your marketing efforts. Research shows that B2B buyers have a hard time differentiating between vendor offers when the market is cluttered. ( Image Source ). Sales tend to go to the company with the best value. But true value in a B2B market has less to do with a nicely-branded logo and a well-crafted catch phrase.

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Snapchat Use Among Influencers Is Down 33% [New Data]

Hubspot

We've been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we've been keeping track of the changing tides of disappearing messages and stories -- and Instagram is the one to beat. The number of Instagram Stories users exploded to 250 million users in just a year, far outpacing Snapchat's 173 million users.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Adobe Experience Cloud Blog

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new ideas that may come as a surprise is SEO website analytics.

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Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

Content Marketing Institute

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet. How do those problems develop? What bottlenecks do they create?

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Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

Contently

Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post , writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both sides are upset about ideas and content they don’t like.