Fri.Oct 13, 2017

Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals.

Weekend Reading: “Entrepreneurial You” by Dorie Clark

Marketing Insider Group

For the 144th episode of The Marketing Book Podcast, I interviewed Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. This is the third book in a trilogy. The first being Reinventing You: Define Your Brand, Imagine Your Future which focuses on personal branding and professional reinvention. The second, […]. The post Weekend Reading: “Entrepreneurial You” by Dorie Clark appeared first on Marketing Insider Group.

Income 145

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact.

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block.

SEO 133

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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What Is the Role of Brand Storytelling in Your Marketing Strategy?

Content Standard

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Where does it fit?

How to Succeed with an AI Implementation

Lattice

Lattice has come up with a few key ways to ensure our customers have successful AI implementations

Effective Sales Closing Techniques That Put Content to Use

Kapost

I have a bold confession to make: as a salesperson, I want to spend my time on things that will help my prospects become customers. To achieve this goal, I. The post Effective Sales Closing Techniques That Put Content to Use appeared first on Kapost Content Marketing Blog. Demand Generation

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

Content Marketing Institute

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Full Spectrum Pipeline Management

Akoonu

Sunlight at a glance, is just that, light. But science teaches us early on how critical it is to look at things in different ways to truly understand them. Take a look at that same light through a prism, and dispersion allows us to see the full spectrum of 7 colors that make up that light.