Fri.Oct 13, 2017

Snapchat Use Among Influencers Is Down 33% [New Data]

Hubspot

We've been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we've been keeping track of the changing tides of disappearing messages and stories -- and Instagram is the one to beat.

Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals.

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact.

Weekend Reading: “Entrepreneurial You” by Dorie Clark

Marketing Insider Group

For the 144th episode of The Marketing Book Podcast, I interviewed Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. This is the third book in a trilogy. The first being Reinventing You: Define Your Brand, Imagine Your Future which focuses on personal branding and professional reinvention. The second, […]. The post Weekend Reading: “Entrepreneurial You” by Dorie Clark appeared first on Marketing Insider Group.

Income 127

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

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What Is the Role of Brand Storytelling in Your Marketing Strategy?

Content Standard

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Where does it fit?

Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

Contently

Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post , writing: “Trump says Facebook is against him.

Full Spectrum Pipeline Management

Akoonu

Sunlight at a glance, is just that, light. But science teaches us early on how critical it is to look at things in different ways to truly understand them. Take a look at that same light through a prism, and dispersion allows us to see the full spectrum of 7 colors that make up that light.

Effective Sales Closing Techniques That Put Content to Use

Kapost

I have a bold confession to make: as a salesperson, I want to spend my time on things that will help my prospects become customers. To achieve this goal, I. The post Effective Sales Closing Techniques That Put Content to Use appeared first on Kapost Content Marketing Blog. Demand Generation

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

Content Marketing Institute

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research.