Sat.Oct 06, 2018

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B2B Reads: “C” players, Conversation Intelligence, and Going Viral on Twitter

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Your Prospects Don’t Care About What You Sell. You shouldn’t be starting off your prospect calls explaining what you’re selling.

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Ever hear – “Send me a one-pager?”

xiQ

Ever hear – “Send me a one-pager?” Good advice on how to manage your sales process from Scott Sambucci. The post Ever hear – “Send me a one-pager?” appeared first on xiQ inc.

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Custom WordPress Theme vs. Prebuilt WordPress Theme: What’s Right for You?

Altitude Marketing

Whether you’re using WordPress to build a website from scratch or refreshing an existing web presence, you have a big decision to make. Should you build a custom WordPress theme, or should you buy a prebuilt WordPress theme? The answer depends on your business, your goals and (to be quite frank) your budget. Here’s what you need to know about the debate between custom WordPress development and prebuilt WordPress themes.

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Ever hear – “Send me a one-pager?”

xiQ

Ever hear – “Send me a one-pager?” Good advice on how to manage your sales process from Scott Sambucci. The post Ever hear – “Send me a one-pager?” appeared first on xiQ inc.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Are you managing your marketing automation properly?

NuSpark Consulting

The absolute best way to reach a potential customer is to build a relationship with them. In the old days, salespeople did this by calling on prospects either by phone or in person, to learn what their needs were and provide them with the right information at the right time, using the best media for the individual. Nothing has changed. That’s still the best way to generate new sales, but marketing automation has changed the way we do it.