PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. This goes for old-school companies that swear by cold calling—which still plays a surprisingly important role within prospecting—and modern digitally-focused brands alike. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Episode Summary. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

DemandBase 126

DemandBase Youtube Social Media Top of Funnel 126

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources.

Social Media 116

Social Media Analytics Work Management Media 116

seo.co

JUNE 20, 2022

Backlinks are one of the most precious assets for SEO purposes as well as your online presence. On the other hand, link building is a difficult process for many people, which is why it can be very infuriating when your hard-earned links disappear without any notice. And when backlinks get lost, you tend to lose all the value of the link. Unfortunately, links get lost for various reasons, whether deliberate or accidental by the source page and that is where reclaiming them comes in.

Marketing Analytics Tools 115

Marketing Analytics Tools Link Building High Quality Lead SEO 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Conversion Rate

Visitor Queue

JUNE 20, 2022

Every successful business will have a distinct B2B sales cycle that they follow. Understanding your sales cycle will help your team guide prospects to convert. If they don’t convert, you can see where they dropped out of the cycle and try to improve for the next prospect. Without a sales cycle, it is very difficult […]. The post How to Build Your B2B Sales Cycle appeared first on Visitor Queue Blog | Identify Website Traffic.

Sales Cycle 99

Sales Cycle B2B Sales Ad Building B2B 99

Pam Didner

JUNE 20, 2022

Facebook. Twitter. LinkedIn. If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering how you can chip in to build that sense of alignment between global and local marketing to reach your business goals, in which case I’m here to help.

Planning 96

Planning Paid Search Agency Demand Generation Agencies Advertising Agencies 96

DivvyHQ

JUNE 20, 2022

Although the process of creative brainstorming can be traced back 1939, modern research and technology is clearly telling us that we need to pivot how we're doing things. If you want to get more out of your creative team, check out these modern concepts and ideas that you can implement immediately.

Process 88

Process Effectiveness Creativity Research 88

Square 2 Marketing

JUNE 20, 2022

It’s not just you. Many sites have been on an SEO roller coaster over the last several months thanks to a number of key algorithm updates that have rolled out in succession. Even sites that have historically enjoyed strong SEO and desirable rankings have seen notable keyword loss and decreased organic traffic. That includes the Square 2 website. If like us and many of the clients we engage with you’re seeing alarming peaks and valleys in keyword rankings and organic traffic, page experience is l

SEO 84

SEO Keywords Traffic Organization 84

PureB2B

JUNE 20, 2022

Here’s a riddle for you. What’s less than 10 words, takes 3 seconds to read, and has the power to make or break your content? No, it’s not your editor—it’s your content titles. These few words determine content that flies, and content that flops. People use titles to judge if the content you’re promoting is worth their limited time. And more often than not, they don’t think it is—research suggests only 2 in 10 people who view your titles click through to your content.

Lead Scoring 62

Lead Scoring Lead Ranking Brand Identity Branding 62

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

TrustRadius Marketing

JUNE 20, 2022

Data center backup software is designed to provide business continuity and prevent critical data loss, even while data centers grow more complex. . Recovery is a key component of backup software. Not only is it important for your data to be securely stored, but you need to be able to effectively retrieve it in the case of data loss. As mentioned in our Data Center Backup Buyer’s Guide, only about 3% of backed-up data was ever restored in a given year.

Marketing Management 59

Marketing Management Differentiation Software Organic Leads 59

Brandfolder

JUNE 20, 2022

Nowadays, there seem to be endless factors impacting the success of marketing campaigns — your team finding and using your creative assets shouldn't be one of them. Content can sometimes.

Creativity 52

Creativity Brand Identity Branding Campaigns 52

Outgrow

JUNE 20, 2022

Hey there! Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Katelyn and here’s what we discussed about – . 1. Current industry-changing trends that are attracting major VC investments. 2. The future of media companies. 3.

Paid Content 52

Paid Content Communities Work Management Product 52

illumin

JUNE 20, 2022

If you’re part of the 76% of Americans who celebrated Father’s Day this year (source: NRF), you probably did some research regarding what to buy for the dad in your life. Our list of Most Viewed Videos for Father’s Day 2022 showcases what’s in style for dads, and spoiler alert, it isn’t ties! What […]. The post Most Viewed Video Ads: Father’s Day 2022 appeared first on AcuityAds Inc.

Video Marketing 52

Video Marketing Ads Buy Research 52

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bionic

JUNE 20, 2022

Finding diverse suppliers is the #1 obstacle to achieving supplier diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media. Finding Black Owned Media is a Top Challenge. As reported in 5 Problems Thwarting Media Supplier Diversity Initiatives , despite years of effort, finding diverse suppliers remains the #1 obstacle to achieving supplier diversity.

Media Plans 52

Media Plans Media RFP Paid Search Agency 52

Valasys

JUNE 20, 2022

FBI (The Federal Bureau of Investigation) has reported recurring instances of cryptocurrency scams on LinkedIn baffling the professionals on the website, cautioning them of severe consequences from such ill-practices by the scammers – primarily in the form of monetary loss, leaving users feeling affronted, dejected and feeling unsafe. Share This Post Shares.

Linkedin 52

Linkedin Practices Marketing Websites Media 52

Tomorrow People

JUNE 20, 2022

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’. According to B2B International, business-to-business professionals are struggling to differentiate their brand.

Product 177

Product Brand Identity Branding Work Management 177

Strategic-IC

JUNE 20, 2022

Declan: Today we're going to talk about the Top Ten ABM challenges and how to overcome them. And I'm delighted to be joined by my colleague Fes Askari, who's our Director of Sales at the Agency. So a little bit of background for everyone - Fes and myself have been running ABM Lunch and Learn Workshops for about a year and a half now. We’ve run approximately 120 -130 to-date, to B2B technology brands who are looking either to explore ABM in the first instance, or secondly, to enhance their curren

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Sales Management 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

JUNE 20, 2022

Whoever said email marketing was dead clearly didn’t know how to make money from it. Email is vital for brands in a digital world. It has become their main method not only to keep in touch with their customers but also to convert new customers and increase their lifetime value (LTV)—especially when Americans spend more than five hours a day in their inbox.

Email Marketing 98

Email Marketing Marketing Automation Services Trigger Marketing Advertising Agencies 98

Televerde

JUNE 20, 2022

How overwhelmed would your support staff be if they received a call for every single customer question no matter how small? The answer reveals the value of customer self-service. Customer self-service is something all customers appreciate. They want to help themselves and get the answers they need now instead of waiting. One Microsoft study from 2020 found that 53% of customers have used an online self-service option.

Service 96

Service FAQ Knowledge Base Customer Satisfaction 96

Salesforce Marketing Cloud

JUNE 20, 2022

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in marketing related to data and personalization. What does a customer data platform do? We live in an era where the customer is in control. Amazon can predict what products we will buy next.

Work Management 98

Work Management Budget Programs Marketing Management Mobile Advertising 98

ClearVoice

JUNE 20, 2022

So, you’re about to start a blog. Great! Being a blogger is an excellent way to build an online platform, establish yourself as an expert, and grow your brand. But are you fully prepared to launch a blog that gets a lot of traffic? New bloggers need to know how many posts they should have ready before launching a blog. Then, to build and sustain traffic, it’s important to know how many new posts to produce every week, and how this content should be structured to rank well on Google.

Lead Scoring 52

Lead Scoring Lead Ranking Blogger Sales Qualified Leads 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Inbox Insight

JUNE 20, 2022

Content and creative go hand in hand in delivering an effective B2B multi channel strategy that will engage target audiences and get your message in front of them at the right time, and in the right format for the stage they are at in the buyer journey. Utilizing a range of relevant creatives enables you to maximize digital ROI and put your brand forward looking its best.

Multi-Channel 96

Multi-Channel Class Creativity Advertising Channels 96

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? Both rely on great content to work. Content is an umbrella term encompassing the various ways people share written, audio, and visual communications. From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52