Mon.Jun 20, 2022

7 Ways to Generate More Quality B2B Leads

PureB2B

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge.

How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.

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Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Episode Summary. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”.

How to Develop a Content Pillar Strategy

Marketing Insider Group

Does your brand have a content pillar strategy? If your answer is no, your content strategy is likely disjointed — both from your perspective and your audience’s. Pillar content provides an important foundation on which the rest of your content is built.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

If Your SEO Has Been Up And Down, You’re Not Alone

Square 2 Marketing

It’s not just you. Many sites have been on an SEO roller coaster over the last several months thanks to a number of key algorithm updates that have rolled out in succession.

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How To Strike A Balance Between Global and Local Marketing

Pam Didner

Facebook. Twitter. LinkedIn. If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing.

7 Methods To Research & Analyze Your Audience For SEO via @sejournal, @mindyweinstein

Search Engine Journal

SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal. SEO SEO Strategy

Link Reclamation: How to Reclaim Lost Backlinks

seo.co

Backlinks are one of the most precious assets for SEO purposes as well as your online presence. On the other hand, link building is a difficult process for many people, which is why it can be very infuriating when your hard-earned links disappear without any notice.

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How to Build Your B2B Sales Cycle

Visitor Queue

Every successful business will have a distinct B2B sales cycle that they follow. Understanding your sales cycle will help your team guide prospects to convert. If they don’t convert, you can see where they dropped out of the cycle and try to improve for the next prospect.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Top Revenue-Driving Email Flows for E-Commerce Marketing

SmartBug Media

Whoever said email marketing was dead clearly didn’t know how to make money from it. Email is vital for brands in a digital world.

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How to Brainstorm Writing Ideas: Effective Ways to Modernize the Process for Greater Results

DivvyHQ

Although the process of creative brainstorming can be traced back 1939, modern research and technology is clearly telling us that we need to pivot how we're doing things. If you want to get more out of your creative team, check out these modern concepts and ideas that you can implement immediately.

Tips and Tricks from 13 Experts to Increase Ad Design Efficiency

Bannersnack

11 minutes read Looking at eMarketer’s stats for display ad spending in the US in recent years it’s clear there is a huge number of ads published, predicted only to keep growing. Still, don’t think for a second that all display ad campaigns that see the light of day are successful.

HG United: Coming Together

HG Data

This May, HG Insights came together. Teams from around the world finally met during our first in-person company event for two years. For HGers, it was a long overdue, warmly welcomed opportunity to reconnect.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How To Create Your Instagram Content Plan via @sejournal, @brentcsutoras

Search Engine Journal

In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. The post How To Create Your Instagram Content Plan appeared first on Search Engine Journal. Content Strategy Instagram

Best Free Social Media Analytics

TrustRadius Marketing

Social media is essential to building brand awareness and increasing sales. This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth.

What Is The Difference Between Search Queries And Keywords? via @sejournal, @KayleLarkin

Search Engine Journal

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal. Friday Focus SEO

Top 10 ABM Challenges (and how to solve them)

Strategic-IC

Declan: Today we're going to talk about the Top Ten ABM challenges and how to overcome them. And I'm delighted to be joined by my colleague Fes Askari, who's our Director of Sales at the Agency.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Avoid These Top 6 Remarketing Campaign Mistakes via @sejournal, @digital_future

Search Engine Journal

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal. Paid Media Strategy PPC

How Strong Content Titles Communicate Value, Branding and Consistency

PureB2B

Here’s a riddle for you. What’s less than 10 words, takes 3 seconds to read, and has the power to make or break your content? No, it’s not your editor—it’s your content titles. These few words determine content that flies, and content that flops.

Share of Voice: What Is It and How Can You Increase Yours?

SEMrush

Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!

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How Brands Use DAM to Reach New Heights With Their Creative Assets

Brandfolder

Nowadays, there seem to be endless factors impacting the success of marketing campaigns — your team finding and using your creative assets shouldn't be one of them. Content can sometimes

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?

SEMrush

We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site. SEO Split Testing

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Average Cost Per Lead (CPL) for Different B2B Marketing Channels in 2022

Visitor Queue

Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2022, having access to data and analytics are critical for success.

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How to Find Black Owned Media for Your Media Plan

Bionic

Finding diverse suppliers is the #1 obstacle to achieving supplier diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media. Finding Black Owned Media is a Top Challenge.

FBI Reports Recurring Instances of Cryptocurrency Scams on LinkedIn

Valasys

FBI (The Federal Bureau of Investigation) has reported recurring instances of cryptocurrency scams on LinkedIn baffling the professionals on the website, cautioning them of severe consequences from such ill-practices by the scammers – primarily in the form of monetary loss, leaving users feeling affronted, dejected and feeling unsafe.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

SERP Analysis on Semrush (2 Free SERP Checker Tools)

SEMrush

With every query comes a unique marketing challenge and opportunity. It’s your job to uncover them and take advantage. By running SERP analysis, you can determine your challenges and opportunities and devise an SEO plan to get to the top of the results and bring new traffic to your site.

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A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

Salesforce

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in marketing related to data and personalization. What does a customer data platform do?

Why Customer Self-Service Is the Future of Support

Televerde

How overwhelmed would your support staff be if they received a call for every single customer question no matter how small? The answer reveals the value of customer self-service. Customer self-service is something all customers appreciate.

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