Fri.Feb 19, 2021

9 Tips for Driving Revenue Growth During Turbulent Times and Beyond

Outreach

Regardless of what size your company is, rapid and unpredictable change can happen at any time. And sometimes that change can lead to abrupt and major shifts in buying and selling that can dramatically alter your sales team’s course. For a very real example, see everything that happened in 2020.).

Create a Content Ecosystem, Not One-Off Assets

Content Standard

Many business leaders take a simplified, siloed approach to understanding and evaluating content performance. The highest-performing content channels, according to whatever attribution model is in use, become the de facto top priorities for the organization.

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3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You

Content Marketing Institute

The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about.

New Research: How and Why Some Technology and Software Firms Grow More

Hinge Marketing

With a global pandemic, a contentious U.S. election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

3 women pioneers who shaped Black History and American History

Seismic

History shapes our lives even today. Each February, the celebration of Black History Month reminds us to reflect on African American contributions to the fabric of American society. While some stories ring louder than others, even the hidden stories of our history influence each of our lives.

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More Trending

‘Content Is Our Business’: What Morningstar’s Homepage Can Teach Financial Marketers

Contently

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Open an app geared toward stock trading, and you’ll probably discover a dictionary of investing terms that rivals Investopedia.

How to Add a Thank You Popup to Your Site (Step by Step)

Optinmonster

Do you want to add a thank you popup to your website to grow sales, increase subscribers, and boost engagement? Whether you’re a publisher, marketer, or eCommerce store owner, you can use a thank you popup to: Offer exclusive discounts. Gain more social media followers. Grow your email list.

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‘Content Is Our Business’: What Morningstar’s Homepage Can Teach Financial Marketers

Contently

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Open an app geared toward stock trading, and you’ll probably discover a dictionary of investing terms that rivals Investopedia.

Why The Skyscraper Technique Is More Important Now Than Ever

BuzzSumo

Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Becoming Indistractable – Can it be done?

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. As my colleague, Michelle, mentioned in her last post on Mastering Self-Motivation , we make it a point each month to watch a LinkedIn Learning course as an organization.

Why Choose HubSpot vs. Mailchimp?

SmartBug Media

Mailchimp is a great, easy-to-use platform for email and digital marketing efforts.

Content Hit List

Content4Demand

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Refresh, Renew, Remix.

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How to start a daily writing habit (even if you’re already too busy)

ConvertKit

Writing is an important cornerstone of building an audience as a digital creator. Your words are how you get found by your people —the people who will become fans of your ideas and work.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Delivering Episode 36: Building trust through email

Litmus

In this episode of Delivering, host Jason Rodriguez talks through the many ways email marketers can build trust with subscribers and why trust is the foundation of any good relationship in marketing. Episode Links. How to set up BIMI for brand recognition in the inbox.

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7 Examples of Influencer Marketing on YouTube

Hubspot

In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.

Marketing With Empathy – Social Cast Ep. 30

SocialBakers

Learn about social media marketing and more with Socialbakers’ podcast. Podcast

Data Fluency Part 2: How to Set Up Centers of Data Excellence

TrueInfluence

By Ray Estevez Chief Information Officer, True Influence. ( In Part 1 of this article , Ray looked at the skills needed for data fluency on B2B marketing and sales teams. Here in Part 2, he explains where to build centers of data excellence and expertise.) .

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Google Discusses Natural Backlinks via @martinibuster

Search Engine Journal

Google's John Mueller discusses the mindset for achieving natural backlinks The post Google Discusses Natural Backlinks via @martinibuster appeared first on Search Engine Journal. Link Building News

New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish

Search Engine Journal

There are many reasons a site's search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis. The post 18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.

10+ Follow-Up Email Examples You Should Share With Your Team

Single Grain

Follow-up emails are an integral part of any email campaign. Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! But sending out follow-up emails is often overlooked by marketers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Google Hosts Search Central Live, A Free Event on February 24 via @MattGSouthern

Search Engine Journal

Google is hosting the first installment of a new event series, called Search Central Live, on February 24. The post Google Hosts Search Central Live, A Free Event on February 24 via @MattGSouthern appeared first on Search Engine Journal. News SEO

How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital

MindFire

Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: Rachel Davies , Creative Director @ Susan G.

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Google May Treat Press Releases Different From Other Content via @MattGSouthern

Search Engine Journal

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal. News SEO

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Media Impact Report #23 | Advertising Marketplace Updates

Rain The Growth Agency

To download Media Impact Report #23, Click Here. In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.