Outreach
FEBRUARY 19, 2021
Regardless of what size your company is, rapid and unpredictable change can happen at any time. And sometimes that change can lead to abrupt and major shifts in buying and selling that can dramatically alter your sales team’s course. (For a very real example, see everything that happened in 2020.). Navigating all that change can be challenging, but it’s definitely not impossible.
BOP Design
FEBRUARY 19, 2021
Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or disconnected. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert.
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Content Standard
FEBRUARY 19, 2021
Many business leaders take a simplified, siloed approach to understanding and evaluating content performance. The highest-performing content channels, according to whatever attribution model is in use, become the de facto top priorities for the organization. However, rather than offering illuminating insights, these biases can in fact create blind spots , pushing marketing departments to create limited content silos that prevent them from forming an interconnected content ecosystem.
Content Marketing Institute
FEBRUARY 19, 2021
The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading → The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
FEBRUARY 19, 2021
The rule is simple: Better project planning = better projects. A project management plan defines how a project is to be executed, monitored, and controlled. It sets out the processes that everyone is expected to follow to avoid any headaches in the future. Think of it as streamlining the “doing.” On the other hand, not […]. The post Project Management Planning – The Beginner’s Guide appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
FEBRUARY 19, 2021
Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Open an app geared toward stock trading, and you’ll probably discover a dictionary of investing terms that rivals Investopedia. Or maybe you’ll find a blog full of fun, light-hearted advice pieces. Many of these exist in service of a product or brand.
MindFire
FEBRUARY 19, 2021
Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: Rachel Davies , Creative Director @ Susan G. Komen Mary Ann Geers , Senior Vice President of Corporate Strategy @ GPA Joseph Manos , Executive Vice President @ MindFire. During the interview, I dug into Rachel’s: 30% increase in revenue ( by combining direct mail & digital in *this* way ) “HOOK” method that d
Seismic
FEBRUARY 19, 2021
History shapes our lives even today. Each February, the celebration of Black History Month reminds us to reflect on African American contributions to the fabric of American society. While some stories ring louder than others, even the hidden stories of our history influence each of our lives. When we celebrate our history, we uncover lessons that help us grow.
Search Engine Journal
FEBRUARY 19, 2021
Google's John Mueller discusses the mindset for achieving natural backlinks The post Google Discusses Natural Backlinks via @martinibuster appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
FEBRUARY 19, 2021
Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Open an app geared toward stock trading, and you’ll probably discover a dictionary of investing terms that rivals Investopedia. Or maybe you’ll find a blog full of fun, light-hearted advice pieces. Many of these exist in service of a product or brand.
Search Engine Journal
FEBRUARY 19, 2021
There are many reasons a site's search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis. The post 18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.
Heinz Marketing
FEBRUARY 19, 2021
By Lisa Heay , Marketing Planning Manager at Heinz Marketing. As my colleague, Michelle, mentioned in her last post on Mastering Self-Motivation , we make it a point each month to watch a LinkedIn Learning course as an organization. As I’ve been searching for my course selection, I stumbled upon one that immediately caught my eye: Becoming Indistractable with Arianna Huffington and Nir Eyal.
Search Engine Journal
FEBRUARY 19, 2021
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Optinmonster
FEBRUARY 19, 2021
Do you want to add a thank you popup to your website to grow sales, increase subscribers, and boost engagement? Whether you’re a publisher, marketer, or eCommerce store owner, you can use a thank you popup to: Offer exclusive discounts. Gain more social media followers. Grow your email list. And more… No matter what you use them for, the result is always the same: thank you popups improve user experience (UX) and build more loyalty for your brand.
seo.co
FEBRUARY 19, 2021
In search engine optimization (SEO), “content is king.” That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. Write enough content posts that people find valuable , optimized for the right keywords, with plenty of inbound links, and you’re sure to rank.
Search Engine Journal
FEBRUARY 19, 2021
Google is hosting the first installment of a new event series, called Search Central Live, on February 24. The post Google Hosts Search Central Live, A Free Event on February 24 via @MattGSouthern appeared first on Search Engine Journal.
Stevens & Tate
FEBRUARY 19, 2021
When it comes to getting your website found online, SEO is essential. But, it is not something that you can do and expect immediate results. It requires a long-term vision and consistent application to achieve optimal results. It is an investment that will give you compounding returns in SEO benefits. Why SEO is Long-Term? If you flash back a decade, the Internet was a very different place.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
ClearVoice
FEBRUARY 19, 2021
What is Clubhouse? Clubhouse is a voice-based social platform where, instead of communicating via typed message, people have real-time conversations. People find topics by following people or “Clubs,” or can scroll the home screen to see what people are discussing in rooms at that moment. There’s no text component, including DMs. If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse.
Search Engine Journal
FEBRUARY 19, 2021
Google specifies how they combat content fraud and vandalism, while celebrating the 20 million genuine submissions made every day. The post Google Battles Fraudsters and Vandals as Maps Reaches 970 Million Submissions via @RebekahDunne appeared first on Search Engine Journal.
Content4Demand
FEBRUARY 19, 2021
Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Refresh, Renew, Remix. Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange.
Search Engine Journal
FEBRUARY 19, 2021
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events. The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Bionic
FEBRUARY 19, 2021
In a major software upgrade, Bionic today unveiled powerful new media planning and buying tools for advertising agencies: Insertion Orders – Automate the process to creating, sending, signing, and tracking insertion orders (IOs) including media placement schedule, itemized costing, advertising flowcharts, legal terms, payment terms, special instructions, and electronic signatures.
Search Engine Journal
FEBRUARY 19, 2021
Google's John Mueller offered feedback on an indexing issue specific to changing to a domain that was previously parked. The post Google’s Mueller on Migrating to a Previously Parked Domain via @martinibuster appeared first on Search Engine Journal.
Emplifi
FEBRUARY 19, 2021
We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.
Search Engine Journal
FEBRUARY 19, 2021
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics. The post 3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980 appeared first on Search Engine Journal.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
ClearVoice
FEBRUARY 19, 2021
What are marketing goals? Marketing goals are the key areas that should be identified by brand marketers — both long-term for a company and short-term in advance of a campaign — to measure the success of a business and its products. Why is it important to set marketing goals? It’s important to set marketing goals because that is how a company knows what to push budget and resources toward, and how to measure the results of the campaign or spend.
Search Engine Journal
FEBRUARY 19, 2021
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more! The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
Emplifi
FEBRUARY 19, 2021
Learn about social media marketing and more with Socialbakers’ podcast.
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