Tue.Jan 05, 2021

How Digital Strategies Support B2B Revenue KPIs

Fusion Marketing Partners

I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael […]. Digital Strategies Digital Marketing digital strategies KPI

How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase.

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Report: 44% of B2B Marketers Have an Integrated Marketing Strategy in Place

KoMarketing Associates

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach.

Report 186

ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine


What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

120 Top People in Minnesota Tech on Twitter


Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here.

More Trending

Continuing trends & new opportunities: 5 predictions for email marketing


30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year?

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How Digital Strategies Support B2B Revenue KPIs

Fusion Marketing Partners

I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael […]. B2B Marketing Digital Strategies Digital Marketing digital strategies KPI

Want Better Content? Make Sure Your Team Knows This TRUTH

Content Marketing Institute

If content creators forget this crucial step, your content will miss the mark with your audience. Here’s an acronym to help you and your content team remember it. Continue reading → The post Want Better Content? Make Sure Your Team Knows This TRUTH appeared first on Content Marketing Institute.

How an Ancient Japanese Art Can Transform Your Association’s Tech Stack

Higher Logic

The post How an Ancient Japanese Art Can Transform Your Association’s Tech Stack appeared first on Higher Logic. Learn what an ancient Japanese art can teach you about integrating your association’s tech stack.


The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Should My 2021 Small Business Marketing Goals Be?


Most people start a small business because they have a great idea or a passion for a certain product or service. But that alone isn’t enough to run a successful company. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated.

How Social Data Can Help You Develop Buyer Personas


I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace.

How To Rescue A Negative Brand Reputation


Whether you’re dealing with an immediate crisis, or a slow and steady decline in customer satisfaction, rescuing a negative brand reputation is always a challenge.

JavaScript SEO: An In-Depth Guide


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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Should You Consider a Website Experience Audit?


We often stress the importance of a content audit to make sure your assets are fresh, diverse and targeted and don’t leave major gaps along the buyer’s journey. A website experience audit can be just as important.

3 Short-Form Video Trends Online Marketers Should Watch in 2021


Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there.

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data


30-second summary: Publicis Sapient and Google Cloud partnered with Ipsos to create The Data Collection & Consent Survey (DCCS). 5000 people across five countries — Great Britain, France, Germany, the U.S., and Australia – participated in the survey.

What Is a Blog Category and Why Are They Important for Your Blog?


Do you read every post on a blog? If you're like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you're looking for when you click. That frame of mind is why blog categories help readers navigate your site.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to create a must-see social content strategy with trendspotting

Sprout Social

Marketers are always on the hunt for “the next big thing.” ” And rightfully so. But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Figuring out what’s a fad and what’s worth pursuing often feels like a gamble.

How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales

Benchmark Email

Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become victim to an email marketing strategy that falls flat.

How These 5 Brands Use Educational Content to Engage Customers


70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand.

What Is a Splash Page & How to Create One? (+14 Examples)


Do you want to create a splash page to greet your website visitors? A splash page is a great way to grab people’s attention the instant they land on your website.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Year-End Reporting Made Easy


Every advertiser expects to receive a detailed year-end report showing how their advertising budgets were spent and how well their placements performed. Without the right system, year-end reporting is a slog.

January 2021 Mortgage Refinance Prospects

US Data Corporation

Our January list of mortgage refinance prospects has been updated. The national average 30-year fixed interest rate mortgage continues to set new lows going into January. It now sits at a record-breaking low of 2.85% and the 15-year mortgage rate also fell to a new low of 2.30%!

How Sellers Engage B2B Buyers: 5 Stages of Maturity


What must brands do differently to engage B2B buyers? Forrester calls the answer “Prospective Buyer Engagement.” . We spoke about this topic not long ago with Laura Ramos of Forrester at our Executive Roundtable.

Why Keyword Stuffing is Bad News for Your SEO

The Brit Agency

A successful SEO and Inbound Marketing strategy is all about including as many keywords into your content as possible, right? Right? This thought process was correct a few years ago.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.